Katrina Craven

19 Flips | 2 Magazines | 7 Likes | 2 Followers | @KatrinaCraven | Keep up with Katrina Craven on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Katrina Craven”

The Content Marketing MVP (Minimum Viable Plan)

<b>Free bonus</b>: A full content marketing plan template is available at the end of this post.<p>When I was hired to handle marketing at our startup, I was …

The 9 Best Marketing And Sales Analytics - Every Manager Should Know About

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you can uncover new markets, new audience niches, areas for future development and much more. Let’s …

Customers

Can't Keep Up? 5 Ways to Simplify Your Social Media Marketing

Speed and simplicity are important for any social media marketing program.<p>But speed and simplicity are also the most difficult things to achieve in a social media marketing program.<p>Social media, like any other form of marketing, can become complex, cumbersome, and confusing, especially for …

Why Content Should Be Your Product, Not a Marketing Tactic

“Content marketing is just solving the same problems that your product solves through media you create and promote.”<p>This quote by Jay Acunzo of …

The Sensible Girl's Guide to Building Your Online Influence

Five insider tips to becoming your very own hypewoman.<p><b>Your Best Year Ever continues into 2016! Ready to supercharge your New Year's resolutions? This month, Natalie MacNeil, the ultimate self-starting businesswoman and the entrepreneur behind the motivational video series She Takes on the World,</b> …

7 Ways to Make Your Employees Your Greatest Brand Advocates

To really make branding work, it's important that your employees believe in the message.<p>Branding is essential to any business. To really make branding work, though, it's important that your employees internalize the message. Here are 7 ways to make your employees your greatest brand</b> …

Four questions that will improve your content marketing

For many businesses content marketing has become just as important, if not more so, than traditional forms of marketing such as display …

7 Social Media Power Techniques that Build Your Brand and Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It was 2007 and my business was in trouble. For the previous 20 years, Unique Photo had been one of the largest distributors of photographic supplies, including film (35mm, 120/220, Polaroid, Kodak, Fujifilm, etc.), cameras, photo paper, …

How to write with your brand’s voice

Businesses obsess over their visual brands. They spend days debating the typeface selection, but give no thought to the words.<p>In most cases, a …

The 3 Jobs of Content Marketing, and Why 1 Person Can’t Do Them All

You can’t just hire someone to “handle” your content marketing. At the very least, you’ll need three people to make it work.<p>As 2015 comes to a close, …

The 30 Best Resources to Learn Marketing for Free

<b>Pre-PS: I launched a Full Stack Marketer course. Check it out here.</b><p>Between January 2011 and January 2015, the number of job listings on Indeed …

These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketers like me know better than anyone else how important it is to put our money where our mouths are when it comes to providing high-level content to our target markets. The following 25 slide deck examples about content …

Richard Branson: 'Become Part of the Next Entrepreneurial Revolution'

The Virgin Group founder explains the importance of nurturing and learning from young entrepreneurs to make a profit--and a difference.<p><i>This column is the first in an ongoing series, originally published by McKinsey & Company, about how entrepreneurs are making a societal impact around the …

Social Media Strategies: How Top Brands Staff, Budget, and Measure

Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more …

Top 10 Marketing Books of All Time

Essential books for entrepreneurs who really want to understand how and why their customers buy.<p>In previous posts, I've identified the best motivational books of all time and the best sales books of all time. Today, I've selected 10 books about marketing that I believe should be in every business …

13 Timeless Lessons from the Father of Advertising - Copyblogger

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”<p>In his years as an advertising executive …

Content Marketing

The Facebook Advertising Ecosystem Explained

Facebook is a daily destination for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has …

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