Katie ROberts

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Social Marketing on Flipboard

Name your price for a social marketing master class [Deals]<p>Today, digital marketing is one of the largest and most lucrative industries. In 2018, …

Why You Need to Stop Focusing On “Free” Marketing

Social media is undoubtedly a powerful marketing tool. Every day it seems another expert or CMO is shouting from the rooftops about how they were …

How Do You Measure Social Success?

There are a lot of ways to measure success. According to a recent survey, the way that most small and medium sized businesses measure the success of …

Marketing

The Ultimate Content Curation Strategy for Your Social Media

Are you having a tough time tackling your social media content curation strategy?<p>Finding resourceful, relevant content to share with your audience …

23 Things to Consider When Creating Video Content [Examples]

Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, …

Marketing

New Study Shows Millennials Prefer Short Mobile Videos, While Older Crowds Like Long-form

A new study says millennials who view videos on their phones resonate more with brands that take a short-form approach to spots, while older …

Research

The Creative Process Has Lots of Room for Improvement

Nearly half of US creative professionals say the creative process could be better, according to February 2016 research. Just 2% of respondents said …

Project Management

12 things to know before a social media crisis

Written by Raven Tools and published November, 2012<p>Social media crises are a reality and a risk that we all face today. We’re all vulnerable to …

3 Great Examples of Crisis Management on Social Media

Over the years we've seen the good, the bad, and the ugly examples of crisis management through social media.

10 Social Media Crises: The Good, bad & ugly

Handling a crisis on social media relies on four key principles:<p><b>Prevention</b>: The first line of defence is working to minimise the risk of a crisis …

The Makings of a Great Social Media Crisis Plan: Boingo

If you’re a frequent reader of my blog, then you’re well aware of what can happen to your business if you find yourself caught unprepared and faced …

Calgary Floods: Analysis of Crisis Leadership and Use of Social Media

Over nearly the past 2 weeks, Calgary has been hit – and hit hard – with water. The floods started on June 20th and the damage is expected to be in …

Crisis Communication Strategy: Take a Cue from BBC - Melissa Agnes - Crisis Management Keynote Speaker

I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free.<p>But it’s …

Information Silos are Hurting your Crisis Preparedness

Information silos can trigger issues and handicap your crisis management<p><b>True crisis preparedness requires more than a plan, it requires the right</b> …

The 10 New Rules of Crisis Communications (Infographic) - Melissa Agnes - Crisis Management Keynote Speaker

It’s common knowledge: social media and the way individuals use the internet have changed the rules of the game when it comes to crisis management. …

Free Issue Management Response Flowchart - Melissa Agnes - Crisis Management Keynote Speaker

Effective issue management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of …

Marketing
Marketing

8 Things Exceptional Thinkers Do Every Day

Speaker and Maximum Performance Strategist. CEO of Matt Mayberry Enterprises<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everything that we are and everything that we are not is an end result from our current level of thinking. Every great achievement in history came from …

Self-improvement

Official Engagement Stops Viral Rumors from Spreading on Social Media, Study Says

When faced with an information gap, the public will move to fill it.<p>In the age of social media and constant access to information, the once …

The Science of Storytelling

Brand storytelling is big – and getting bigger. As we’re all geeky about the content, stories and ideas that brands publish we thought we’d take a …

Storytelling: a voice from within

Content Promotion Checklist: 40 Sources from A to Z [Infographic]

Content promotion or content marketing is about working smarter and not necessarily harder.<p>Anyone can create content online with a small budget or …

How to Attract Customers in the Crisis of Attention

As a marketer you must have felt the effects of the phenomenon that has developed in recent years, the so-called <b>crisis of attention</b>. Although …

Marketing
AdWords

The Social Media Style Guide: 8 Steps to Creating a Brand Persona

<i>What follows is an edited excerpt from Engage!</i><p>Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with …

How to Create a Social Media Style Guide for Your Brand

Shares 2.1K<p>You’ve established a great social media presence. As the head of marketing, or a marketer in charge of social media – you’re really proud …

Public Relations