13 Added | 2 Magazines | @KatieMcFarlin | The comprehensive content strategy planner, content production platform and professional writer marketplace www.zerys.com

Incorporating Visuals Into Your Content

No matter how well you break up your text with subheadings and bullet points, a bunch of text is still a bunch of text. A 2008 study discovered that …


Teaching With Content: Why Educational Content is So Effective

The online presence of customers expects a lot from their virtual experience with companies they do business with. They need to know that you have …


Your Ticket to the Top

Pinning in the New Year: Pinterest Marketing Tips for 2015

The page has turned on another full calendar year. As we progress through 2015, marketers will need to be looking in as many places as possible to fi


Stepping up Your Content Promotion Efforts in 2015

Each new year brings with it revolutionary developments in the world of online marketing and new strategies for calling attention to content out on t

Viral Marketing

How to Improve the Social Influence of Your Clients

If the focus of your company is to assist clients in getting ahead in the business world, you are probably aware that helping them improve their soci

Public Relations

3 Elements That Differentiate Regular Content From Engaging Content

Every time you publish content, you are competing against millions of other pieces for your audience’s attention. Therefore, if your posts are medioc

Running a Content Audit for Your Clients

Running a content audit on a website involves evaluating all of a site's written content to determine what it consists of and how effective it is. A


6 Email Marketing Techniques That Boost Click-Through Rates

Email marketing is a tough sell for any company. Consumers are used to glazing over as they read through their email for the day, and only the most i


Are Mixed Messages Killing Your Content Marketing Efforts?

Whether you are marketing through television, radio, or social media outlets, your brand is always in the forefront. Every message you send potential


What Can You Learn From These 4 Top Brands?

Brand marketing is a tool that allows you to develop brand recognition in a way that encourages customers to gravitate toward your product or service


How to Fix a Failing Blog Strategy

The whole point to your company's blog is to drive traffic to your website and, ultimately, drive new sales. However, if that isn't working, you may …


Drawing in Your Audience in 2015

As 2015 starts, you have the opportunity to reevaluate the way you craft blog posts in order to attract and retain more readers. While a strong conte