Kathy Kowalczyk

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Detroit Was Named America's First Official "City Of Design"

The Motor City is making moves again.<p>If you still think Detroit won't be able to make a comeback, it's time to think again.<p>The Motor City just earned major recognition for its contributions to the world of design. And it's the first city in America to ever receive such an honor.<p>According to Arch …

United Nations

A guide to branding your small business

From logos, to business names and marketing, here is a beginners guide to building a successful brand that conveys the right messages<p>Get your branding right, and your business could reap the dividends for decades to come but get it wrong, and it might be your most costly mistake. So how can you …

Small Business

These 10 marketing truths will flip your brand

Traditionally, companies created brands and then attracted customers, who, if they came in sufficient numbers and remained loyal, sustained the company. But smart companies these days flip that approach, according to bestselling marketing author Marty Neumeier. They create customers, not brands. …

5 Ways Content Marketing Can Drive: Brand Loyalty

Marketing science is all the rage these days. Thanks to the wealth of analytics available to digital marketers, it’s never been easier to measure …

How Mapping the Customer Journey Can Help You Create Better User Experiences

In 2012, Sephora decided to make major changes to improve customer experience both in its in-store and online platforms. The company looked at its current customer interactions and realized that shoppers took a multifaceted approach to purchasing the company's beauty products. The company needed to …

Customer Experience

Something Extraordinary Is Happening in the World, And Most People Haven't Noticed

Most of us haven't quite realized there is something extraordinary happening.<p>A few months ago, I freed myself from standard-procedure society. I broke the chains of fear that kept me locked up into the system. Since then, I see the world from a different perspective: the one that everything is …

Ancient Civilization

Google Chromecast vs Amazon Fire TV Stick vs Apple TV: which streamer is the best?

Our simple guide to the top TV streamers out there<p>Google, Amazon and Apple are battling for dominance in the living room. All three companies offer …

Smart TV

The Best New Social Media Tools for 2016 | Inc.com

New social media apps are a dime a dozen, it seems, and to be honest, not all of them are particularly helpful. Some just end up being one more dashboard you have to login and deal with.<p>Too many dashboards are a pain in the ass.<p>With this list, I wanted to share a few great tools that can help …

User Generated Content