Kate Van Engeland

6 Flips | 2 Magazines | 1 Follower | @Kateve | Graduate marketing | Student Digital Media Manager | ENFP

Reducing Shopping Cart Abandonment Is A $2 Trillion Opportunity For Online Retailers

An astounding $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to estimates from BI Intelligence, Business Insider's tech industry research service.<p>Shopping cart abandonment …

Alibaba vs. Amazon: Who Will Win the Global E-Commerce War?

Move over Amazon. There’s a new e-commerce leader in town. With its triumphant $21.8 billion initial public offering, Alibaba has eclipsed Amazon as the largest and most valuable e-commerce company in the world. In fact, based on the first day of trading, Alibaba is more valuable than Amazon and …

How to Generate Powerful Testimonials for Your Ecommerce Business

When it comes to making buying decisions online, customer reviews and testimonials can be the deciding factor that make or break a sale.<p>Displaying …

21 examples of user experience innovation in ecommerce

<b>I’ve been keeping a close eye on innovation in the ecommerce sector for more than a decade now, and it seems to me that we're living in exciting</b> …

Age Matters with Digital Shoppers

E-commerce is growing around the world. In fact, global online purchase intention rates doubled—in some cases tripled—between 2011 and 2014 across …

How to Increase Your Facebook Conversions Using Google Analytics

Do you want to improve your Facebook conversions?<p>Have you considered combining the power of Google Analytics with your Facebook Insights?<p>Comparing …

AdWords