Katerina Galkina

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Facebook is the Most Popular Social Media Site for B2C Small Businesses, Survey Says - Small Business Trends

The social media preference for business-to-consumer (B2C) and business-to-business (B2B) companies not surprisingly is different. While B2C …

How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan

Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world. Here, our Best in Show winner:<p><b>MediaCom | Mars</b> …

The Social Circuit: Twitter’s First Agency Engagement Programme

In a bid to get more media agencies to adopt its platform, Twitter kicked off its new media agency programme #TweetToTheTop in India. The first …

Social Media

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece …

Why Entrepreneurs Should Invest More in Social Good

Social entrepreneurship is creating a new wave of companies focused on tackling key social challenges.<p><i>Why should entrepreneurs think about social good when creating companies? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better</i> …

Significance of PR agencies and social media managers for politicians

Social Media

Using social media for PR - In a nutshell

Social Media

10 of The Best Social Media Campaigns of 2015

Who’d Create a P.R. Crisis on Purpose? Well, Only the Sweat Was Real

Just as I was stammering out some version of “no comment” to a reporter from BuzzFeed, my editor was about to field a call from The New York Post. Our company’s reputation was careening out of control, and we had no idea how to stop the damage — or slow the seemingly endless torrent of social media …

Again we see Trump enjoys running for president more than being one

For most Canadians, the news during the rally-cum-rant in Phoenix, Tuesday night, arrived when Donald Trump predicted the North American free trade talks would likely fail and he would terminate the accord.<p>"Personally, I don't think we can make a deal," the President told thousands of supporters at …

Red sky at night, and other mysteries solved: The science of sunrise and sunset

Is the 'Red Sky at night' saying true? What's the difference between sunrise and sunset? And why does the sky go red in the first place? Jay …

Your Running Lingo Cheat Sheet

For newbies entering the running world, the jargon can be a bit confusing. From easy runs and a DNS, to strides and ghost runners, we have all the …

Marathons

Whole Foods Just Had a Major Board of Directors Shakeup

Whole Foods Market named a new chief financial officer and five independent directors who were not on activist investor Jana Partners’ slate, in a …

Finding Solace in Defeat by Artificial Intelligence - MIT Technology Review

Fan Hui, the European Go champion, needed some fresh air. “I don’t understand myself anymore.”<p>Hui was the first professional Go player to face …

A New Browser Plug-In Lets You Access Millions of Scientific Papers for Free

Free Information<p>Getting blocked by a paywall can be irritating, especially if you’re trying to access peer-reviewed scientific research. Open access …

This Milky Way ‘FlightLapse’ Was Shot by an Airline Pilot

Here’s a gorgeous nighttime timelapse shot from a different perspective: this “FlightLapse” was captured from the cockpit of a Swiss airliner during …