Kate Eberlin

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The brandgym blog

TomTom, the maps and navigation business, seems to be making progress in re-inventing its core business. Revenues grew +6% to €1.07billion in 2015, …

Innovation

The brandgym blog

I came across an interesting example of digital innovation by the Omo brand in Australia this week. (Thanks to Andy Porteous for liking the post by …

Innovation

How IBM Innovates

Last week, IBM announced that it lead the list of companies receiving US patents for the 23rd consecutive year. IBM’s patent leadership is extreme. It not only consistently tops the list, but outpaces the number two company on the list, Samsung, by 50%. That’s pretty impressive.<p>IBM’s commitment to …

Innovation

Why Gatorade Wants To Go Beyond The Drink To Make Athletes Better

Senior Vice President and General Manager Brett O’Brien talks sports tech innovation, the brand’s strategy for the future, and more.<p>Back in September, I went down to the famed IMG Academy, a private high school that’s also a high-performance sports factory that brands like Prince and Under Armour …

Marathons

Brands And The Collaborative Economy: 25 Best Case Studies (SlideShare)

<b>“Uberisation” was probably the most talked about buzzword of 2015, but what do people really mean by it?</b><p>When we look back, the web has always been …

Marketing

Britvic CMO Looks To Innovation And Agility For Growth

<b>Soft drinks producer Britvic evolved from the British Vitamin Products Company in the 1930s to become the owner of a number of well-known</b> …