Kate Byram

18 Flips | 3 Magazines | 7 Likes | 2 Following | @KateByram | Keep up with Kate Byram on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kate Byram”

Your Personal Brand is One of Your Most Strategic Assets. Here's How to Make it Work for You.

Like all companies have cultures, everyone has a personal brand. Your level of brand intention will drive your reputation and your bottom line.<p>Think about the various audiences you have in your life: family, friends, co-workers, employees, customers, partners, investors, advisers. If they had to …

personalbrand

How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>Lead generation is an important task for any marketing department.<p>And for …

Social Media

5 Reasons Why B2B Content Marketing Works (and Why It Doesn’t)

It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger …

This Ivy League Expert Shows How Storytelling Is Key in Any Business - Do You Know How to Use It?

Telling stories is absolutely necessary for effective communication. This Columbia University expert shares what you need to know.<p>Lots of people think they're good storytellers, but not everyone has the gift. The truth is that many of your friends may just be suffering through your boring …

Columbia University

The Grand Tour of Switzerland

Travel<p>This road trip encompasses several top attractions and myriad new ways to absorb all the local flavors.<p>Though relatively small in size—roughly equal to New Hampshire and Vermont combined—Switzerland packs a big punch. It’s home to a dozen UNESCO sites, a topographic diversity that includes …

European Travel

Google Wanted to Know What Makes a Manager Great, So It Conducted a Study. Here Are the Results

Good leaders avoid micromanaging.<p>20 years ago, you probably would've laughed if someone said your life would one day be irrevocably changed by a company called Google. <i>What's a google</i>?<p>But, as you know, Google's become the largest entity in one of the biggest tech companies in the world. And it's …

Leadership

When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10%

2018 is already shaping up to be a year when both Procter & Gamble and Unilever, two of the biggest CPG brands in the world, are demanding more out …

AdTech

How Coca-Cola Identifies and Engages Influencers

<i>The content below comes from a presentation by</i> <i>Stanislas Magniant</i><i>, Coca-Cola’s Online Communications Director for Western Europe at Traackr’s London</i> …

MoviePass adds 500,000 subscribers within a month

MoviePass' $10-per-month subscription service was a hit from the start, enough to crash the company's website when it was first announced. It looks like demand isn't slowing down anytime soon either: it has gained 500,000 more subscribers merely a month after it reached 1.5 million users. The fact …

With a $0 Ad Budget, Tesla Just Pulled Off One of the Greatest Marketing Stunts Ever

There’s a Starman waiting in the sky. He’d like to come and meet us, and make Tesla our new ride.<p>Elon Musk pulled off a double marketing coup on …

Falcon Heavy

10 Steps to Launch a Successful Social Media Marketing Campaign

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. <i>There are 14-year-olds on YouTube</i> …

Jeep Runs 3 Very Different Super Bowl Ads Created by 3 Different Agencies

Fiat Chrysler Automobiles chose a blanket-the-airwaves approach to its marketing efforts during Super Bowl LII, running a series that started with a …

Advertising Industry

Avocados From Mexico, Pepsi and Doritos Won the First Half of the Super Bowl on Twitter

While the Philadelphia Eagles and New England Patriots battled it out on the field in the Super Bowl, plenty of brands, as usual, were playing it out …

Ram’s Super Bowl Ad Using Martin Luther King Jr. Gets Ripped Apart on Twitter

Ram’s Super Bowl ad featuring a voice sample from Martin Luther King Jr. didn’t make everyone want to run out and buy a truck. Many people took to …

The 5 Best Ads of Super Bowl LII

Patriots vs. Eagles turned out to be another classic Super Bowl, with little separating the teams—and a Hail Mary at the end that could have sent it …

Advertising Industry

Inside M&M’s Absurd Gambit to Turn Danny DeVito Into a Super Bowl-Sized Spokescandy

It’s a late day in November and Danny DeVito is waist deep in a chocolate pool—well, he’s not exactly wading in molten chocolate, but a liquid …

Advertising

Every Ad Is a Tide Ad: Inside Saatchi and P&G’s Clever Super Bowl Takeover Starring David Harbour

It’s an early evening in January, and David Harbour is already in his pajamas, lying on a mattress without sheets in a country club just outside of …

Advertising

20 of Europe’s best new hotels and hostels for 2018

<b>Torel Avantgarde,</b> <b>Porto</b><p><b>Doubles from</b> €90 room-only<b><br>Opened</b> September 2017<b><br>Bedrooms</b> 47<br>As the name suggests, this new boutique hotel (<i>pictured above</i>) celebrates avant-garde artists and pioneers in the fields of music, literature, design, fashion and architecture. Each room takes its inspiration from a …

European Travel