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Essential books for entrepreneurs who really want to understand how and why their customers buy.<p>In previous posts, I've identified the best motivational books of all time and the best sales books of all time. Today, I've selected 10 books about marketing that I believe should be in every business …Marketing
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'There are two types of women in life: those who live to work and those who work to live' – which one are you?
Meet Josephine Fairley, co-founder of Green & Black's and Telegraph Wonder Women's new business blogger, who after selling her world-famous chocolate firm to Cadbury's, just won't retire.<p>I don’t think there’s a businesswoman alive who doesn’t dream of putting her feet up, one day, after selling her …Organic Food
Why do merchants sometimes ask us for our ZIP code when we buy something?<p>I recently visited the Mob Museum in Las Vegas, an interesting addition to Sin City’s attractions. I paid my admission with a credit card, prompting the museum ticket seller to ask me: “What’s your ZIP code?”<p>When I paused for …
Three systems theorists at the Swiss Federal Institute of Technology in Zurich have taken a database listing 37 million companies and investors worldwide and analyzed all 43,060 transnational corporations and share ownerships linking them. They built a model of who owns what and what their revenues …
New guidelines for internal auditors could help ensure banks “act with integrity” and “restore the confidence and faith of consumers and the market alike”, regulators have said.<p>The Prudential Regulation Authority and the Financial Conduct Authority both welcomed a code from the audit profession …Investing
How do you become a successful entrepreneur?<p>The question is particularly pertinent in today’s less stable work environment. Unable to find full-time employment as readily as they once did, many workers are establishing their own businesses. They believe that in today’s uncertain work environment, …