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What is Aphantasia - Psych Yogi's Short Explanations

Cubicle Centre CC Motorsport New FH16 750

70 years of Indian advertising

Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country’s economy as well as society has …


Digital advertising spend in India projected to reach Rs 9,700 crore by December 2017- Technology News, Firstpost

The digital advertising spend in India is expected to continue at a compound annual growth rate (CAGR) of 33 percent to touch Rs 9,700 crore by …


What Every Marketer Should Know About Color Theory

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors …


Here's How to Pick Your New Video Camera

"Which camera should I buy?" This is one of the most common questions I hear. Whether the question comes from an aspiring indie filmmaker, a …


Professional romance novelists can write 3,000 words a day. Here’s how they do it

Writing is not a sexy business. It’s not a rare butterfly that floats down and gently kisses you on the nose with a brilliant idea that conjures a hurricane of cash. It’s frustrating, and it’s lonely, and for most people, it doesn’t pay.<p>But one genre consistently makes it work. Romance writers who …

Creative Writing

David Ogilvy's 10 tips for clear, concise writing

<i>This article first appeared on PR Daily in 2014.</i> <br>David Ogilvy is widely hailed as the father of advertising for his ability to communicate a clear …

Creative Writing

How to Become a Truly Great Copywriter - Copyblogger

Copywriting is not writing. It is <i>assembling</i>.<p>The best copywriters collect the varied parts of their research and <i>assemble</i> those parts into a true story …

Content Marketing

The 'Pulp Fiction' Technique for Engaging and Persuasive Content - Copyblogger

You’ve seen <i>Pulp Fiction</i>, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino.<p>The film is highly stylized, …

Make Serious Gains by Stretching

Gary Burchell/Getty<p>For most guys, stretching is a mere afterthought in their training program. Well, that’s a mistake. It turns out that neglecting …

The Arts