Karlijn L'Ortye

58 Added | 6 Magazines | 5 Likes | 4 Following | 2 Followers | @KarlijnLOrtye | Entrepreneur, Corporate Talent Management Advisor, Author, Speaker, Trainer and passionate about Personal Development | Talengy bv in The Netherlands

10 Social Media Tools You Need in 2018

Brands are turning to social media platforms to reach target audiences through paid and organic means. Here is a list of 10 tools that social media marketers should leverage for maximum results.<p>Last month, I wrote about <i>How to Leverage Social Media In 2018: A Video Marketing Guide for Brands</i> and the …

Social Media Marketing

Exactly How To Decide Which Skills To Put On Your Resume

Don’t just list every software program you’ve ever worked with. Take these four steps instead.<p>You know what your goal is when you’re writing your resume: You’ve got to capture recruiters’ and hiring managers’ interest in a way that separates you from everyone else in the stack. But while you’re …

Employment

How to Tweet Like Elon Musk: 6 Social Media Tips for CEOs

CEOs should be on Twitter, but not too much.<p>For many people, Twitter is fun or at least is compulsively entertaining.<p>For me, I have to admit, it's enjoyable but still a chore. I put in an hour or so a week though on Twitter because I feel that I have to. Twitter is a great free marketing vehicle …

CEOs

Digital Marketing Trend Prediction For 2018: Give Up On Facebook

Facebook has become the most cluttered platform out there.<p>When was the last time you scrolled through Facebook--and paid close attention to what you were scrolling through?<p>For most people, this practice is intended to numb the brain. We scroll when we're bored. When we need a break. When we want to …

Marketing

6 Brain-Based Leadership Game-Changers For 2018 [Infographics]

The business environment has changed significantly in recent years, making it even clearer that relentless change is now the norm. Emotional agility is key to stay brilliant, no matter how turbulent the times and no matter what external changes you face.<p>Are you ready? Is your organization?<p><b>3 Things</b> …

Emotions

Networking 101: Keys to Staying Connected

Networking and making connections is perhaps one of the most difficult things to master when it comes to being a good leader.<p><i>By Justin Zastrow, CEO of Smart Armor.</i><p>It's my humble opinion that in order to be a successful CEO or leader, you must first learn and master the art of networking. But …

Networking

7 Online Marketing Trends That Will Dominate 2018

What your customers want, how your customers think, and how your customers interact with each other are all changing—constantly. Each year in the digital age, we see the rise and fall of social media platforms, lightning-in-a-bottle trends and memes, and overarching changes to customer preferences …

Marketing

This Study Reveals 1 Psychological 'Trick' You Can Use to Get People In a Frenzy Over Your Products

Leveraging the power of scarcity and exclusivity, you can turn curious prospects into frenzied fans and customers.<p>It was just before 11 o'clock. I was up on the second floor of the Long Beach Convention Center looking down through the glass at the line outside--a line I couldn't see the end of. All …

Top Reads To Get Your Digital Marketing In Order For 2018

Is your digital marketing team set up for success? These books and blogs can help.<p>As we barrel towards 2018, you and your team are likely in the thick of goal setting and planning how to expand your brand awareness in the new year. It's also likely that part of your strategy for maintaining that …

Digital Marketing

How to Build a Killer Crowdfunding Campaign Page

Failing to stand out can be harmful to your campaign.<p><i>By Evan Varsamis, entrepreneur, founder/CEO at Gadget Flow, investor and marketing advisor at Qrator Ltd.</i><p>When you look at successful crowdfunding campaigns, the one thing that stands out is that they nailed it right from the beginning. …

These Innovative Websites and Apps Can Streamline Your Work Today

They're easy to use, affordable and can supercharge your productivity.<p>What's better than discovering technology which is easy to use, affordable, and supercharges your productivity? Here are several innovative websites and apps which can help you crank out more work, faster.<p>PactSafe<p>This signing …

4 "Must Do's" To Get Your Brand Right

Kim Folsom, founder of LIFT Development Enterprises and Founders First Capital Partners, discusses how to launch your brand to accelerate customer adoption.<p>Creating brand equity is not something you do overnight. But if you're methodical about it and do it right the first time, you'll save yourself …

Marketing

4 Smart Networking Habits You Need to Start in 2018

Making professional connections isn't just a matter of effort--you also need consistency.

Networking

How To Succeed When You Don’t Have Access To A Professional Network

Sometimes, gaining access to a strong professional network means building your own.<p>I know now that a strong professional network is pretty much mandatory for career growth. But once upon a time, I didn’t have the same sense of pre-professionalism as many of my peers, let alone the network. As a …

Networking

7 Counterintuitive Networking Hacks You Probably Aren’t Using

You don’t have to attend an awkward business mixer every week to make new connections.<p>You know you <i>should</i> network to help your career, but you’d prefer not to. After a long day at work, standing around awkwardly handing out business cards sounds grueling.<p>But networking doesn’t have to be this …

How To Become a Master Connector in 5 Easy Steps

How is it that some people seem to know everyone? How do you become one of those lucky folks?<p>I bet you know someone who's got an enviable Rolodex of successful entrepreneurs, investors, journalists and more. Makes you wonder, <i>How do they do it?</i> -- right?<p><i>How does this person know o many people, and</i> …

Learning

Women are better in tech than men, says a report

The Brookings Institution finds that women have better digital skills than men but are still underrepresented in the industry.<p>Think men's brains are better suited for tech jobs? Think again.<p>A report from the Metropolitan Policy Program at the Brookings Institution measured men's and women's digital …

Innovation

Bitcoin and Ethereum Prices Take a Hit After Another Cryptocurrency Was Hacked

The value of bitcoin briefly took a dip on Monday evening after a big theft allegedly affected a separate virtual currency system called …

7 Ways To Increase Your Content Marketing ROI

One of the biggest advantages of content marketing is its potential return on investment (ROI). Assuming you’ve implemented the strategy effectively, and stick with it for long enough (which could mean several years or more), you should see a higher profit returned from your efforts than you’d see …

Digital Marketing
Customer Service
Digital Marketing

5 Top Branding Lessons for Startups from the C-Suite at Nike, Disney, and Delta

Today, branding even means saving space for "crazy" ideas.<p>Sure, size is probably a big difference between your startup and major brands like Nike and Disney. But there's one thing we all have in common: "The consumer always wins."<p>That was, perhaps, the bottom line of the talk last week that Jeanne …

3 Ways a Blog Can Turn Your Business Into a Cash Cow

On a blog, you're sharing your thoughts, feelings, opinions, and even experiences to become liked, known, and trusted.<p>A few years ago, "What's a blog?" wasn't an uncommon question. Many people thought it was a place online where a stay at home mom would write about raising her kids. Other moms …

Is Your Brand Crushworthy? Here are 5 Actions to Take to Make Sure It Is

If you're struggling to make your brand cut through the clutter, you're not alone. Here are a few steps to help you get some quick wins with your brand.<p>One of the most important things you can do to succeed in business is to uncover how you stand out from all of your competitors. But how do you …

How First Names, Gratitude, and Post-It Notes Can Increase Your Marketing Response Rates

To improve your response rates, personalize your business communication with these techniques.<p>While technology has made it easy to communicate with large numbers of people, it's still hard to make anyone care what you have to say. If you want your clients to pay attention and take action, you have …

5 Simple Hacks to Improve Your Writing

Algorithms change, but good writing never does.<p>With today's thought leaders expected to be prolific writers and public speakers in addition to running successful companies, much of the conversation on writing centers around SEO tactics and discoverability. But what of the writing itself?<p>Algorithms …

3 New Ways to Use Social Media for Great Marketing

How will social media evolve in 2018? 3 changes that your business must focus on.<p>Wonder what's ahead for social media in 2018? Or what factors matter most to your business? The answers might surprise you.<p>There's a shift in how you use social media, but that wind of change is going to reenergize …

5 Ways to Get Customers Talking About Your Work

Unlock customer referrals by delivering drastic improvements that become signature projects.<p>My hairstylist's schedule is always packed. When we got to talking about her business during my last appointment, I suggested that her success was probably driven by the fact that she gives customers just …

Facebook Launches New App, Website For Creators

Facebook remains as committed as ever to the creator community and today the social media giant is launching an app built and dedicated specifically for them. “We are really excited by the ways creators are already finding success on Facebook, and today, we’re happy to share the launch of the …

Facebook