Karima Shahab

9 Added | 2 Magazines | 2 Likes | @KarimaShahab | Keep up with Karima Shahab on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Karima Shahab”

Why Transparency In Marketing Is Key For the Customer Experience

On a warm day early in September I was walking my dog and I saw a delivery truck for Safeway grocery delivery. It caught my eye because I use the app Instacart for grocery deliveries. The truck said in big bold letters, “Free Delivery.” It said in small letters underneath, “for your first order.”<p>At …

Customer Experience

To be precise, Social Media Marketing is just mostly dead

My comments on the death of social media marketing generated a lot of reaction, both on my blog and on Augie Ray’s. I was wrong to suggest that it’s …

Marketing

The 5 Cs of Digital Marketing

"Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection." - Beth Comstock, CMO at GE<p>One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman - …

Marketing

50 B2B Lead Generation Ideas from the Experts

Leads are the lifeblood of any B2B company, but coming up with new ideas for how to increase leads can be a challenge.To help you generate new lead …

Marketing

The ‘New York Times’ New Viral Advertising Campaign Is Taking The Internet By Storm

The 164-year-old <i>New York Times</i> has never been one to be on the cutting edge of new digital trends. But America’s most iconic newspaper is changing …

New York Times

Video Marketing Is King: Oops, I Meant Content!

With 85 percent of Americans online, content is king today for marketers--to build brands, demonstrate expertise and sell product. And no strategy may be more effective--or "kingly"--than video content and video marketing in light of this extraordinary statistic from Forrester Research: Video is …

100 Best Motivational Quotes to Inspire Anyone

Motivational and inspirational quotes can pick you up on a bad day and inspire you to even greater heights.<p>Need a little inspiration? Need a quick burst of self motivation?<p>Here you go:<p>"Success usually comes to those who are too busy to be looking for it." Henry David Thoreau<p>"If you are not willing …

Motivation

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