Kareene Koh

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You can now book incredibly cheap flights with a new app that lets you bid on unsold airline seats

If, like 24 per cent of Britons, you are a chronic procrastinator - we may have found the perfect travel app for you.<p>Air Ticket Arena is a new UK-based start-up which launched on February 1 and gives you the opportunity to bid for last-minute plane tickets.<p>All you need to do is download the app and …

Apps

Instagram Unleashes the Ultimate Weapon for Marketers

In the battle of the social media networks, Instagram’s latest salvo against the competition may be a powerful new marketing tool for brands.<p>The new …

Advertising Industry

15 Books You’ll Wish You Read Sooner

A great read can be transformative—and may even change the way you think about your life. These books, chosen by <i>RS</i> staffers, are so powerful, you’ll …

Books

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

Customer Experience

Instagram Launches New API With Scheduling

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

Social Media

Ashley Madison Gives You One More Reason to Go Running in the Morning

Why do runners run?<p>Ashley Madison provides at least one answer in “Morning Run,” which turns out to be a humorous spoof on the tropes of sports …

Ashley Madison

Facebook is losing its marketing chief

Facebook chief marketing officer Gary Briggs is retiring after more than four years on the job, he posted on Facebook. Separately, Yann LeCun, an …

Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

The report cites Adobe, IBM, Sitecore and Liferay as Leaders of this platform, a centerpiece set of tools for how brands interact with customers and …

Big Data

Tim Cook explains what sets HomePod apart from existing smart speakers

As part of his one-day tour of Canada yesterday, Tim Cook offered an interview to the Financial Post following his visit to e-commerce platform Shopify’s headquarters. Cook used the interview as an opportunity to tout Apple’s efforts in augmented realty, as well as talk about the HomePod…<p>Regarding …

Tim Cook

Influencer Marketing in 2018: Becoming an Efficient Marketplace

Influencer marketing has expanded exponentially over the past two years. We’ve seen the industry go from a rising marketing tactic to an essential …

Public Relations

How To Build A Thriving Brand Presence On Instagram

Instagram is the number one social media platform where people share and discover new places, products, and experiences. In fact, 80% of Instagram users voluntarily connect with a brand on Instagram. People engage with brands on Instagram 10x more than Facebook, 54x more than Pinterest, and 84x …

Marketing

Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive

It's time for companies to re-think their Facebook marketing strategies.<p>Last week Facebook declared organic post reach dead for pages. Publishers and brands who used to connect to people via their Facebook pages need to figure out how to people going forward.<p>Of course, you can use conventional …

Robo-Advisers Are Coming to Consulting and Corporate Strategy

Does a robot manage your money? For many of us, the answer is yes. Online and algorithmic investment and financial advice is easy to come by these days, usually under the moniker of “robo-advisor.” Startups such as Wealthfront, Personal Capital, and Betterment launched robo-advisors as industry …

10 Social Media Tools You Need in 2018

Brands are turning to social media platforms to reach target audiences through paid and organic means. Here is a list of 10 tools that social media marketers should leverage for maximum results.<p>Last month, I wrote about <i>How to Leverage Social Media In 2018: A Video Marketing Guide for Brands</i> and the …

The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

Now that social media is so supremely essential in brand messaging, there are a lot of layers underneath what makes a successful post, video or tweet.<p>…

Social Media

Figure Out Your Company’s Make-or-Break Strategic Problems, Then Use Small Teams to Solve Them

Can a large incumbent company rediscover how to act like an agile start-up?<p>I believe the answer is yes, though success depends largely on another question: Can the executive team learn to get out of the way?<p>Behaving like an agile start-up implies speed, a sharply defined mission, and a deep …

What to Do When a Personal Crisis Is Hurting Your Professional Life

At some point, we all confront a stressful life event or personal crisis that threatens to distract us from work. Perhaps it’s tending to a sick family member, coping with your own illness, or dealing with a divorce. These are all incredibly tough situations to navigate personally — let alone …

Leadership

7 Digital Marketing Marketing Trends You Can’t Afford to Ignore

“I would have written you a shorter letter but I didn’t have the time.”<p>This quote attributed to many different sources sums up what we are facing in …

Marketing

Jeremy the Dud: the new short film that flips disability on its head

Bondi Hipsters’ Nick Boshier stars as a man living ‘without specialty’ in a world where disability is the norm<p>The PC term for Jeremy is “without specialty” but the colloquial slur is “dud”. He wears a lanyard that announces to the rest of the world that he is in the minority – “not special” – in an …

How A Pair Of Orange Scissors Made Design History

The iconic tool turns 50 this year–here’s the story behind its immense popularity.<p>Picture a pair of scissors, and there’s a good chance they’re orange. But have you ever wondered why? It’s all thanks to the 368-year-old Finnish company Fiskars, whose ubiquitous orange scissors turned 50 this month. …

The Seven Deadly Sins of AI Predictions - MIT Technology Review

We are surrounded by hysteria about the future of artificial intelligence and robotics—hysteria about how powerful they will become, how quickly, and …

Artificial Intelligence

The founder of Khan Academy built the ultimate school for kids to work and play together — take a look inside

But Khan is also leading the charge on another learning revolution: flexible learning spaces.<p>Originally founded as an all-ages school in 2014 in Mountain View, California, Khan debuted for the 2017-2018 school year the brand new Khan Lab School for high school students. Designed and built by the …

Education Technology

How Social Media Went From a Distraction to Businesses' Biggest Opportunity

Back in the early aughts, when social media was a domain relegated to angsty teens, the adult workforce would have laughed at the idea of an employer …

Public Relations

9 signs you might be smarter than average

1. You're the first child in the family.<p>A study of 250,000 Norwegians published in Science magazine revealed that the oldest sibling had an average IQ 2.3 points higher than younger siblings. The reason is due to environment and family dynamics, not genetics. The firstborn gets the benefits of full …

Psychology

Billion-dollar startup Letgo is becoming the go-to app for selling your stuff — here's how it works

In the process, Letgo has become the startup world's newest unicorn — worth over $1 billion, having raised more than $375 million to date.<p>Letgo was founded in 2015 and is available for iPhone and Android devices. The premise is simple: Snap a photo of something you'd like to sell, post it to the …

Apps

Fox will premiere its new show ‘Ghosted’ on Twitter before it airs on TV

Fox is partnering with Twitter to promote its fall TV shows by airing select episodes and other related content on Twitter’s social network. This includes the new comedy series “Ghosted,” which will air nightly on Twitter for several days in September, before its television debut on October …

These Tree-Planting Drones Are About To Start An Entire Forest From The Sky

Villages have spent years replanting mangroves along the Irrawaddy River in Myanmar. Now their work will go much faster, with some help from above.<p>For the past five years, a group of villagers in the delta of the Irrawaddy River in Myanmar has painstakingly planted 2.7 million mangrove trees in an …

Elon Musk: Artificial intelligence presents 'vastly more risk than North Korea'

"If you're not concerned about AI safety, you should be. Vastly more risk than North Korea," Musk tweeted after his $1 billion startup, OpenAI, made a surprise appearance at a $24 million video game tournament Friday night, beating the world's best players in the video game, "Dota 2."<p>Musk claimed …

Artificial Intelligence