Kailey Farrell

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11 Absolute Truths of Social Media Marketing

Break these rules and you could lose followers and credibility and hurt your business.<p>As an experienced digital marketer, you already know about the importance of social media marketing. However, even some of the most hardened online marketers are prone to making mistakes on social media every now …

5 Reasons Marketers Should Create 'Snackable' Online Content

In recent years, I’ve talked a lot about how you should focus your efforts on long-form content to win Google algorithms. In-depth reports like whitepapers and case studies can help brands establish thought leadership on a specific topic, especially if they contain fresh information on an in-demand …

Facebook Ads Are About to Get a Lot More Annoying

On Friday, Facebook announced a major update to the way its mobile users see ads.<p>The social media company officially launched its Canvas platform, …

The 6 Biggest Mistakes to Avoid When Building a Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q:</b> What are the most common mistakes we should avoid when building a brand?<p><b>A:</b> Being an entrepreneur and launching a brand isn’t easy. It takes a lot of skill, hard work and usually a little luck. When it comes to branding decisions, …

Entrepreneurship

11 digital platforms and tips to improve your advertising strategy

As social media and digital marketing evolve, so should your company's advertising strategies. Don't be afraid to experiment with platforms like …

How to design a strong brand identity

Click to see the full size infographic<p>Giving your company a distinctive brand image is more than just using a logo design or slogan here and there, …

Graphic Design

3 Reasons Your Small Business Should Use Email Marketing

This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers with no shortage of …