Avi Kumar

42 Flips | 5 Magazines | 28 Likes | 3 Followers | @KUWARE | Keep up with Avi Kumar on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Avi Kumar”

How to Get More of Your Search Console Data from the API (Plus, Learn How to Use Python)

What will you learn from this post?<p>How to get lots of Search Console data quickly and easily<br>• How to run a Python script<p>And who can do it? Hopefully, …

Proximity to Searcher is the New #1 Local Search Ranking Factor

Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the …

Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems - Whiteboard Friday

When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny …

The 7 Citation Building Myths Plaguing Local SEO

Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically …

A Month of Quotes to Inspire Creative Entrepreneurs

Instead of listening to those who tell you to keep your feet on the ground, remind yourself how great it feels to soar.<p>Creative entrepreneurship is a difficult path, especially because, as Einstein noticed, "Great ideas often receive violent opposition from mediocre minds."<p>Here are 31 quotes to …

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

Before joining Distilled I worked for UsVsTh3m, an experimental Trinity Mirror project, where we created hundreds of games, quizzes and daft "toys." …

New and Improved Local Search Expert Quiz: What's Up with Local SEO in 2016?

Think you're up on the latest developments in local SEO?<p>One year ago we asked you to test your local SEO knowledge with the Local Search Expert Quiz. …

How to Create Audience Personas on a Budget Using Facebook Insights

We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through …

Content Marketing Tips for B2B Organizations - Whiteboard Friday

B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team …

Marketing

Indexing HTTPS pages by default

article<p>Starting today, we're adjusting our indexing system to look for more https pages. Specifically, we’ll start crawling HTTPS equivalents of HTTP …

Design

MozCast's Year in Review (Infographic)

It's been 3 1/2 years since we launched the MozCast project, and one request I hear a lot is if we can make more than 30 days worth of data …

12 Quick and Simple Ways to Become a Great Leader in 2016 | Inc.com

What's your resolution for the New Year? Exercise more? Quit a bad habit?<p>Chances are the people who work with you hope it's a resolution to become a better leader in 2016.<p>There are entire books written on the subject, but here are an even dozen simple things to keep in mind if this is your goal, …

Leadership

4 New Year's Resolutions You Should Make to Improve Your Career | Inc.com

As the year comes to a close, people are naturally going to be talking about their New Year's resolutions. But want to know what I think you should really be focusing on in 2016? Here are four ways to further your career.<p>1. Become a Deep Practitioner in Something<p>Whether you do it for your business, …

Sell Your Product With This One Sentence | Inc.com

A lot of inventors are confused about what they're selling, which is why they'll do things like show me their patent or drawings when I ask, "What's your idea?" What an innovation does is important. So are its features. But neither implores me to <i>care</i> about the concept. They're merely …

Why You Need to Take Advantage of Influencer Marketing in 2016

Here's why one of the social media marketing community's top pros thinks Influencers have to be part of your 2016 marketing mix.<p>As part of our year-end, Firebrand Group released a new Ebook, 20.16 Big Ideas for 2016. In it, we asked a number of our favorite award-winning marketing experts, authors, …

The Step-by-Step Guide to Turning Link Prospectors into Lead Generators

Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating …

SEO

We're Pleased to Announce Moz Content – A New Product for Content Marketers

<b>Moz Content will be retired on November 21, 2016.</b> After much deliberation, we arrived at the difficult decision to shift away from content marketing …

Persona Research in Under 5 Minutes

Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of …

Let Data Take the Wheel - Using API-Integrated Reporting Dashboards

Some say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can …

How to Get Your App Content Indexed by Google

As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a …

Apps

10 Things I've Learned While Learning Facebook Ads

I've been obsessed with Facebook Ads for the past few years. It probably didn't hurt that the first test campaign we ran earned an excellent $0.04 …

Recovering the Data Google Has Hidden Away - Whiteboard Friday

It's no secret that Google keeps a lot of secrets. From keyword data to link data to traffic data (and surely more), there's a lot that we could …

3 Reasons You Should Fire A High-Performing Employee | Inc.com

Making the right hires is hard and once they come on board, the last thing we want to do is lose them. However, high-performers sometimes have issues that make their high performance come at a high price. Who hasn't had a business development recruit who delivers on numbers but can't play nice with …

Why You Should Write a Business Plan for Your Career | Inc.com

In the entrepreneurial world, a business plan is a sacred text. You can't get funding without a solid business plan, and even if you manage to scrape by without one, chances are your organization will be so disorganized you won't have a chance at any significant level of success. Outlining your …

5 Financial Ratios Every Entrepreneur Should Know

You don't truly know how well your company is doing until you delve into specific financial stats that reveal the whole picture.<p>Stories about entrepreneurs always focus on their big ideas, but building a successful business is as much about the details as it is about the central concept. Successful …

7 Ways to Stop Procrastinating and Start Getting Stuff Done

Are you tired of stressing out over your growing to-do list? Learn how to finally get stuff done and be more productive.<p>If you're like many of my clients prior to them seeing me, you might have a hard time getting started with projects and completing tasks. Maybe you do everything but what you need …

7 Ways to Break Bad Public Speaking Habits | Inc.com

Our audiences are quick to tune us out. If we’re boring or confusing, we’re doomed. That’s why a great public speaker knows it’s imperative to grab–and hold–attention. It’s the only way to get your message out there.<p>Gaining attention is difficult. After all, listeners are skeptical. It’s even …

What’s The Secret to Success? Abide By The Golden Rule

The entrepreneur, the teacher, the salesman of every kind solves the problems of countless people and makes a little money from each of them.<p>What is the one thing an entrepreneur must do to succeed? originally appeared on Quora: The best answer to any question.<p>Answer by Rod D. Martin, Founder and …

6 Behaviors of the Most Successful People | Inc.com

Why do some people seem to be naturally successful? It’s not that they don’t experience setbacks, but when they do, they seem to recover easily. What’s their secret?<p>Successful people actually develop behaviors that keep them focused and working on the right goals . Because of the way they respond …