Kayleigh Frances O'Connor

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7 Mistakes every Leisure Centre makes

<i>Paul Woodford is Alliance’s Director of Marketing and Partnerships. With over 22 years experience, Paul is considered one of the leisure sectors top</i> …

Marketing

The overlooked revenue stream: Offering sport in your facility

<i>Sarah Beattie is the Regional Netball Development Manager at Everyone Active. Within her role, she is seeing sport participation growing steadily,</i> …

How to successfully offer swimming lessons in high-end facilities

<i>Michael Clark is the Business Development Director at Swimming Nature, the largest provider of premium swimming lessons in the UK. Michael has over</i> …

Why a gym membership doesn’t equal results

<i>Sam Theyers is an experienced fitness director with two decades global industry experience. Most recently Head of Fitness at Anytime Fitness</i> …

Video Interview - the value of contracts and the pros and cons of letters, email and SMS for member retention

With a background in IT systems, marketing and data analysis, Guy Griffiths from GGFit is regarded as one of the industry’s leading experts in …

The most common mistakes made by brands and the one question you should ask yourself before every major decision

<i>Andy Lewis is one of a rare breed of sales and marketing specialist whose experience falls evenly across both disciplines. As the Export Sales</i> …

Why we need more research and insight in the fitness industry: and how to get it.

<i>Jeffrey Young is the Managing Director of Allegra Strategies, a strategic research consultancy, pioneering research in the health and wellness</i> …

A complete guide to your next club launch using digital marketing

<i>Having launched over 60 separate health clubs, Neil Haughin of Impact Fitness is regarded as one of the UK’s leading experts in gym and health club</i> …

Closing the gap: how the medical and the fitness industries would benefit from a closer relationship

<i>Brian Firth is the CEO of MIE Research and Managing Director of FitQuest, an accurate fitness measurement tool that measures a person’s physical</i> …

Maximising the Return on Training

<i>Kristoph Thompson is the director of S8 Training, specialising in tailored training solutions for the fitness industry.</i><p>Kristoph is the Director of …

Group Exercise Instructors: Your Most Under-utilised Retention Tool?

<i>Dr. Paul Bedford is the fitness industry’s leading authority on the management of retention, attrition and the customer experience, and author of the</i> …

How to Launch Your PT Service With No Budget

<i>James Roberts represented Great Britain at the Beijing 2008 and London 2012 Paralympics, and in innumerable World Championships. He was born with a</i> …

Video interview - Hiring, training and measuring your PT team

<i>Rob Beale is the leading consultant to multi-site fitness operators, having spent the last decade in senior roles with Holmes Place, Virgin Active,</i> …

How to build brand presence and make an early impact in the fitness industry

<b>Tom Wallace is CEO of Cute Nutrition, a women’s supplement company launched in March, 2016. Despite being such a young brand, it has already expanded</b> …

Are private operators missing out to local authority gyms though lack of advanced PTs?

<i>Jenny Patrickson is the Managing Director of Active IQ, the UK’s leading Ofqual-recognised Awarding Organisation for the Active Leisure, Learning and</i> …

Why creating an inclusive environment is essential for every club

<i>Paul Ferris is the Managing Director of Speedflex, a company that offers high intensity circuit training “with a difference”. In 2011 Paul set up the</i> …

How Athletes Can Use Social Media to Build Personal Brands - TFN

<i>Australian athlete, Alanah Yukich, has been competing professionally since she was just 14. Alanah is currently training for the 2020 Tokyo Olympics</i> …

Fitness tracking: the next big thing for boutiques?

<i>Ben Steadman is the COO of Speedflex, the high intensity circuit training company set up by Sage Software founder Graham Wylie and former Newcastle</i> …

Is this the shake up the protein market needs?

<i>Tom Gannon is one of the co-founders of Fulfil Nutrition a brand that’s been taking the health bar market by storm. Despite having launched less than</i> …

Functional Training & 5 Other Essentials For PT's in 2017

<i>Owen Bowling is the founder and CEO of CrankIt Fitness, Australia’s leading functional training product and education company. With a background in</i> …

The mistakes nutrition businesses are making

Shivraj Bassi, Founder of <i>Innermost</i><p><i>Hello, nutrition businesses! We interviewed Shivraj Bassi, the founder of Innermost, a London-based brand that’s</i> …

Why cheerleading represents a huge opportunity for the fitness market

<i>Sophie Harriet is a Unity Allstars Competitive Cheerleader who has been training in gymnastics for the past 15 years. With the UK Cheerleading team</i> …

The strategy that will define fitness marketing over the next 5 years

<i>Kayleigh O’Connor is the Director of Operations for inbound.co.uk, one of the agencies behind the Fitness Network. Alongside this role Kayleigh is</i> …