K. C. Swami

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Coca-Cola is redesigning its packaging so all of its flavours look the same

• This little robot moves in and out of the sun to care for a plant that lives on its back<br>• Get ready for a boom in crypto sports sponsorship: 'We're in …

Bruised woman on this billboard heals as people pay attention to her

LONDON — A new billboard campaign in London is hoping to open a few blind eyes to domestic violence with a novel use of facial recognition technology.<p>…

Domestic Violence

Interactive advert makes people face domestic abuse

An interactive advertising campaign will track people's gazes to show the impact of domestic abuse against women.<p>Billboard advertising in London and …

This Billboard That Changes When You Look At It Is The Future Of Advertising

In London, a billboard depicting a battered woman is making waves not only for its bold and commendable statement, but for the technology behind it.<p>The advertisement originally shows a woman with bruises and abrasions all over her face, but as more and more passersby turn to look at the advert, a …

Advertising

Flipkart acquires global mobile ad network AdIQuity to boost new revenue channels

Indian e-commerce major Flipkart has acquired Bangalore-based global mobile network AdIQuity for an undisclosed amount. It’s a mobile ad network …

Adidas Launches Star-Studded Brand Push for Originals Line

Adidas kicked off a year-long global campaign for its Originals line today with a star-studded spot that challenges what it means to be superstar.<p>The …

2,000 Ping-Pong Balls And Mouse Traps Create An Extreme Chain Reaction In New Pepsi Ad

The idea for the online film, for Pepsi Max, was inspired by generations of science teachers’ use of mouse traps to demonstrate the basics of nuclear …

Interactive Billboard Picks Out Passing Porsches for Ego-Stroking

You and I know Porsche as a company dedicated to building enthusiast vehicles, but to the general public, Porsche drivers have, well, a bit of an image problem, coming across as rich, snobby, entitled, or worse. Ooh! Media, an Australian ad agency, has a smart billboard with a nifty trick that, …

Three-quarters of ad campaigns in 2014 failed to deliver results

<b>75% of marketing and ad campaigns in 2014 failed to meet management’s expectations.</b><p>Recent research by The Fournaise Marketing Group measured the …

McDonald's Launches Next Step in Brand Refresh With 'Signs'

McDonald's saw the sign.<p>The Golden Arches on Sunday is dropping its next brand spot for the refresh of it longstanding "I'm lovin' it" platform, a …

Was McDonald’s Right To Refuse Service To Diabetic Walk-Up Customer At Drive-Thru?

While we understand why a fast food place would only serve late-night customers through the drive-thru window, we’ve never quite understood why these …

Sony: ‘The Interview’ Grossed $15M In Online Sales & Rentals

It’s a tale as old as time: Entertainment company makes movie, hackers threaten company over movie’s release, movie debuts online anyway and grosses …

Starbucks Is Offering A Lifetime Supply To 14 People

According to the coffee company's official website, customers will have the opportunity enter the Starbucks It's A Wonderful Card Ultimate Giveaway until January 5.<p>The grand prize is the Starbucks for Life card, which is made out of 10k hammered gold and will have the winners' names engraved on …

11 Reasons People Are Obsessed With Shake Shack

The quickly expanding company filed for a $100 million initial public offering on Monday.<p>Shake Shack is known for long lines at its 34 locations in New York, New Jersey, Connecticut, Pennsylvania, Florida, and Massachusetts. The brand has also been expanding domestically (with new locations in …

Shake Shack Has 4 Huge Opportunities For Growth

The "better burger" chain's store and sales growth so far have been impressive. Revenues have reached $82 million in the past decade.<p>Still, Shake Shack has only 63 locations worldwide, many fewer than competitors such as Five Guys. The IPO funding could bring Shake Shack closer to ubiquity.<p>Here are …

Fast food chain Shake Shack files for an IPO

Shake Shack, the burger chain started in New York City by restaurateur Danny Meyer, filed for an initial public offering Monday.<p>The chain calls …

Burger Bulls Rejoice: Shake Shack Files For IPO

Shake Shack, the New York-based burger chain created by famous restaurateur Danny Meyer, is set to go public in 2015, after filing for an IPO Monday. The chain, which plans to list on the New York Stock Exchange under the symbol “SHAK,” details a rapid growth effort that has seen an increase from a …

Shake Shack Calls Its Employees '51%ers'

When a company files for an IPO, they give away all kinds of great details not just about how the business is doing, but the philosophy behind the business.<p>Buried in Shake Shack's filing is a disclosure that it refers to its employees at "51%ers."<p>Here's Shake Shack:<p>We believe that the culture of …

UK banks in talks over Apple ‘wave and pay’

Negotiations between the tech giant and at least one bank have proved tricky because of wrangling over the terms, including what data Apple will be able to access<p>Britain's top banks are in talks with Apple to introduce its iPhone “wave and pay” service, Apple Pay, to the high street in the first …

Young Entrepreneur Of The Week: Tagstr's Michael Venn

Michael Venn, 22, started out as a young entrepreneur at the age of 12, when he reared chickens in Zambia and sold their eggs to local shops and …

Tsunami Millionaires: How Two Orphaned Brothers Survived Tragedy And Built A Business

Ten years ago, Rob, Paul, Matty and Rosie Forkan lost their parents in the Boxing Day tsunami that devastated much of coastal South East Asia.<p>Aged from eight to 17, they faced a harrowing 200km trek across Sri Lanka to try to find out what had happened to their parents before flying back to the …

2014 was London property’s year of living crazily

As house prices and rents in the capital zoomed into new territory, we look back at some of the wilder excesses<p>In 2014 the gap between London’s property market and house prices elsewhere in the country was more notable than ever before. While in some parts of the country homeowners were mired in …

5 Social Brands That Defy Best Practices

Breaking the rules make sense for Zara in this case, because its social channels are merely acting as an avenue to lead shoppers to its site, where the content has the appropriate context.<p>The enigmatic Facebook posts are sparse on purpose. The goal is to grab the user’s attention and get them to …

Jobs at BuzzFeed

BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 18 cities around the world including New York, Los Angeles, San Francisco, London, Sydney, Sao Paulo, and Tokyo. Our employees are reporters, …

Grey Advertising Agency Separates Millennials From Older Workers in Office Restructure

Millennials face tough stereotypes at the office, with older workers sometimes viewing them as self-obsessed, entitled, and difficult to manage. To help younger employees ease into the workforce—and perhaps stop annoying their Gen-X and baby-boomer managers in the process—Grey, a large advertising …

Political parties launch radio ad blitz ahead of Delhi elections

<b>New Delhi:</b> Arvind Kejriwal’s Aam Aadmi Party (AAP) and the Bharatiya Janata Party (BJP) have joined battle in earnest on FM radio channels, airing …

Apple's Video Ad Scores Seven Times More Video Views On Facebook Than YouTube

Marketers who point to the efficacy of video ads on <b>Facebook</b> have another significant example to boast about. <b>Apple</b>’s latest holiday video ad has for …

Fastrack’s ‘Sorry for what’: why I think it works

Fastrack has been doing some great work over the years across media (kudos to Lowe Lintas). A lot of the work felt right in terms of the insight, …

How Do Successful Entrepreneurs Make Marketing Decisions?

When somebody asked me that the other day, my first reaction was:<p><i>“The same way we make all our decisions, I guess. Every day is one long string of decisions and, when you’re the owner of the business, most decisions eventually fall on you. The important ones, anyway.”</i><p>Since there are hundreds and …

Android 5.0 Lollipop brings welcome guest and multi-user modes

Android Lollipop