Are you reading this on a handheld device? There’s a good chance you are. Now imagine how’d you look if that device suddenly disappeared. Lonely? Slightly crazy? Perhaps next to a person being ignored?
The first Popeyes tweet seemed innocent enough — a photograph of the chain’s new fried-chicken sandwich (chicken breast, brioche bun, pickles, sauce) beneath an artfully garbled caption: “So. Good. Forgot.