KC Claveria

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9 notable examples of customer-centric moves in 2015

In an interview with <i>Mashable</i>, Bill Macaitis, CMO of the $2.8 billion communications tool company Slack, said that customer-centricity will be a top …

Why Traditional Surveys Annoy Customers (and What Marketers can Do About it)

For decades, companies have relied on ad hoc surveys to learn about their customers. But at a time when customers hold more power to broadcast their …

Customer Experience

Best of 2015: 10 must-read resources for tech business leaders

Over the last year, the pace of change has continued to intensify for marketing, product management and customer experience professionals in the tech …

15 game-changing marketing moments of 2015 (and what they mean for 2016)

The past year has been a transformative time for the marketing practice. Customer behavior and attitudes continue to change—in no small part due to …

Marketing

Why You Bought That Ugly Sweater

The scientific tricks stores use to part you and your money<p>There is a science to every sale. Among other findings of interest to retailers, researchers have shown that customers are drawn to items sitting on the middle of a shelf, as opposed to the ends <b>[1],</b> and that we perceive prices to be lower …

Louis Vuitton
Marketing
Marketing

The new customer mind-set

To succeed in the B2B sharing economy, businesses need to understand what drives customers who are willing to use crowdsourced and automated …

Our Perspectives Blog

By clicking submit, you agree to our Terms of Use. You consent to Dun & Bradstreet (D&B) using this data for marketing and analytical purposes, and …

The Internet of Things Doesn’t Make You Customer-Centric

Last week during Salesforce’s massive Dreamforce conference, they officially announced their Internet of Things (IoT) Cloud to help organizations …

To elevate content marketing, do this

<i>By Nick Stein, senior vice president of marketing, Vision Critical</i><p>Content marketing has gone mainstream. In 2014, the Content Marketing Institute and …

Customer-Centric Culture

<b>What Does it Mean to be Customer-centric?</b> <i><br>To have the customer’s best interests as the focus of your attention — not to be pre-occupied in your own</i> …

The Secret Ingredient to Killer Content Marketing

<b>There has been a fundamental shift in the way we create, consume and share content. Every single day…</b><p>4.75 billion pieces of content are shared<br>• 1.8 …

Why You Should Collaborate With Brand Influencers (And How)

Retailers are spending more and more money partnering with bloggers and social media influencers. One industry estimate suggests that brands already …

3 bold predictions about marketing in 2015

A new year brings fresh predictions about the future of marketing. Some of the boldest forecasts revolve around the growing need to better understand …

The value of being customer centric

This example is living proof that failing to recognise the importance of shifting focus away from keeping investors happy and directing it at how to …

13 tweetable, stunning stats about big data

In a world full of customer data, how do you find what’s useful—what will actually drive sales—and identify and isolate the noise?That’s one of the …

Big Data

The New CMO Agenda: Shifting to a Customer-Obsessed Model

Making the customer the center of the universe is a battle cry across virtually every industry. And CMOs -- working in concert with CIOs and …

Customer Experience