Justin

159 Added | 3 Magazines | 8 Likes | 3 Following | 6 Followers | @Justinpm4q | Keep up with Justin on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Justin”

Research Shows the Best Resumes and Cover Letters Use These Words and Phrases (In Moderation)

If you want to land an interview, create resumes and cover letters that are light on self-promotion and heavy on ingratiation.<p>While your resume won't get you the job you really want, if you're following a standard hiring process, a good cover letter and resume is necessary to get you to the next …

Employment

Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It

Here’s the situation. You run a startup. You have a website. And your website has basically no traffic.<p>Except your mom. (Thanks, mom.)<p>Like any savvy …

How Less Than $2,400 Can Get You $150,000 Worth of Media Attention

PR can be an amazing, untapped beast for attention and lead generation--but only if you reframe your mindset.<p>Everyone wants media coverage.<p>Positive, repetitive mainstream and niche media coverage can drive a sales windfall. Great PR also influences search engine optimization, because Google's …

Public Relations

How to Be an Amazing SEO Copywriter

Search engines consist of computer algorithms that make decisions based on very black-and-white indicators.Some of those indicators are secrets, but …

Chrome Web Store

How to Use Technology to Put Your Real Estate Marketing on Autopilot

By incorporating business automation and a marketing plan, you will only have to worry about what is most important to you—choosing the best …

Marketing

What Is a Sales Funnel? The Guide to Building an Automated Selling Machine.

The right sales funnel, configured the proper way, can automate your marketing and help you scale your income on autopilot.<p>One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually …

Want to Stand Out in a Journalist's Crowded Inbox? There's an App for That.

Technology might be your best friend when it comes to standing out in a sea of boring press releases.<p>No matter how much the world changes or how much we advance, one fact will remain unchanged: Stories sell. And when you tell those stories to large audiences of the right people, it's a recipe for …

5 Google Analytics Segments (and How to Use Them to Increase Revenue)

Google Analytics is like an iceberg. 91% of it is below the surface.So, when you’re browsing around the standard reports, checking your monthly …

Analytics

12 Powerful Amazon Marketing Tools Most People Don't Know

Much of digital marketing is all about picking the right tools. That's especially true if you're selling on Amazon.<p>Simply put, there's too much to track, too much to do, and too much to manage as an Amazon seller. You need software to help you achieve success.<p>Fortunately, there's no shortage of …

eCommerce

9 Places to Get Awesome Pictures Online for Free (and Without Copyright Restrictions)

Bookmark these.<p>Everyone knows the clickability of an article or blog increases dramatically with the right image. But despite the fact that there are billions of digital pictures, it seems that finding high-quality images is still a challenge.<p>Plus, while the stock photo sites like Getty and …

Urban Exploration

How PR pros can use Google Analytics to target audiences, measure and more

The pressure to measure PR campaigns in hard numbers has never been higher.<p>Though the true value of PR efforts will never be fully captured in a …

The Top 10 Things I Wish I Had Known as a Beginner Photographer

Oh the road to becoming the best photographer you can be, you come across loads of useful information… and some not-so-useful information. Sometimes, …

This Sports Publicist Explains How to Make Your Online Content Go Viral

Plus, why it's okay to blend your personal and professional brands.<p>Cindy Hamilton is a Chicago-based sports publicist who has carried out influencer campaigns for major brands like Nike and Adidas, so she knows a little bit about the digital space. In this video, she breaks down some of her past …

4 ways to increase your e-commerce website revenue

What if 20 percent of your customers purchased additional items? That would instantly increase your revenue without having to increase your advertising and marketing costs. It’s very simple, as long as you present your visitors with the right up-sell and cross-sell offers when they are checking out.<p>…

12 job interview tricks you can't afford to ignore

Some people are naturals at selling themselves during job interviews.<p>Others aren't.<p>Either way, there are certain tips and tricks that can instantly boost your performance during a job interview.<p>Here are 12 tricks that might be hard to master, but will take your interviewing experience to the next …

Employment

Five essentials to help beat your competitors at SEO

Mastering search engines is a key part of driving sales online and even a basic understanding of what makes a website appear at the top of Google can be game changing.<p>Search engine optimisation (SEO) is often regarded by businesses as a low-priority task on a long to-do list, which means that it …

AdWords

How two founders got nearly 1 million users for their app before it even existed

All founders hope that people will actually use their product once it is created.<p>Vlad Tenev and Baiju Bhatt, the co-founders and co-CEOs of Robinhood, discovered that people wanted to use their product before it even existed.<p>After launching a website for the future product on a Friday night, the …

Sheryl Sandberg

Astroturfing Reddit is the future of political campaigning

Earlier this year, Hack PR had a problem. The unorthodox public relations firm had snapped up a new client, a deep-pocketed entrepreneur with political ambitions. Unfortunately, nobody really knew who he was, and the campaign it launched for him failed to convert into any real coverage save for a …

How This Malaysian Startup Got Over 200 Pieces Of Free Media Coverage In Only Nine Months

Want to save thousands of dollars by doing your own PR?<p>Sounds impossible? It’s not says Andrew Prasatya, Senior Content Marketer at iprice group. According to Prasatya, he has a proven public relations (PR) system that has helped his company get over 200 pieces of press coverage in Southeast Asia’s …

Public Relations

9 Advanced and Actionable SEO Tips for Your eCommerce Store

This column is authored by Australia-based Digital Marketer, Daniel Deelstra InThe post 9 Advanced and Actionable SEO Tips for Your eCommerce Store …

Startups (India)

Data Shows the 3 Things You Need for a Successful Facebook Ad

Following these steps can help businesses get more bang for their buck.<p>Facebook has become an advertiser’s not-so-secret weapon. Whether you're organizing a craft beer festival for 21-to-34-year-old Deadmau5 fans in Boulder, Colo., or hosting an open house for 26-to-54-year-olds in Vancouver, …

This New Data Will Make You Rethink How You Write Headlines

Here are 10 ways to write headlines that will melt your heart, give you goosebumps, or make you cry tears of joy.<p>Every day, people are working really hard to create quality content. But then they shoot themselves in the foot by slapping on some crappy headline onto that great content.<p>It's mind …

Infographics

31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand Marketing

Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective.<p>This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to email marketing, to social media, to blogging. Add …

Marketing

You can start a coding career without a degree — here’s how

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

An Absurdly Easy Way to Improve Your SEO

Cross-publishing your top content on LinkedIn is a fast, easy and efficient way to generate additional visibility online.<p>Content marketers know, feeding the content beast isn't easy, especially if you're a solo entrepreneur or a small team.<p>If you want to follow that old adage "work smarter not …

Magnetism

How to Give Your Chatbot Some Soul In 5 Easy Steps

The more human-like a bot is, the more customers enjoy interacting with it.<p>The chatbot world has evolved significantly over the past few years. Today, instead of being simply gadget-like tools that answer basic customer care questions, they have become problem-solving machines. Above all, they've …

11 Brilliant Resume Tricks That Worked

A mildly terrifying, but true, reality: A hiring manager spends 15 to 30 seconds, maximum, looking at your resume before deciding whether it belongs …

Employment
AdWords

How to Build SEO Backlinks: A Beginner's Guide

What Google wants to see is authoritative and relatable links talking about your site.<p>Many entrepreneurs, business owners and marketers can relate to the difficulty of growing a business. Not only do you have to execute on the day-to-day operations but you also have to serve as a sales rep if you …

Google's new free course could help you land a sweet gig localizing apps

Localization is a vital, but less talked-about part of the technology industry — and it can lead to a lucrative career, too. Now, to help people enter the field, Google just launched a free course on the Udacity online learning platform called <i>Localization Essentials</i>.<p>This six-lesson series is …