Justin Houston

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How Four-Numbers Can Send You Millions of Visitors from Google in 2016

I know I’m sharing this at the point of the year when everyone is winding down and preparing for the holiday season, but that’s <i>exactly</i> why I’m …

Google Trends

How much does good SEO cost?

For example, if your goal is to increase sales by 15 percent, estimate how much you are willing to pay for that result and how that will affect your budgeting and marketing options in the future. Generally, the more lofty the goal, the more expensive it can be to accomplish.<p>Hire for Your Goals and …


Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume - Whiteboard Friday

A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get …

Case Study: Can You Fake Blog Post Freshness?

Over the years, you've certainly read something about how Google loves fresh content. Perhaps you've read that sometimes it takes its love of …

Announcing the 2015 Local Search Ranking Factors Results

As we head into the thick of fall conference season, I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in.<p>At …