Justin MacFarlane

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How to Avoid Email Marketing Fatigue and Charm Your Subscribers

Email marketing has the highest ROI of any digital marketing strategy. The channel is so successful that it has a median ROI of 122%, according to a …

Marketing

Amazon just made a major change — and it forced me to finally cancel my Prime subscription

I've finally canceled my Amazon Prime subscription.<p>I've been debating for a long time whether to cancel the service, as I have almost certainly not been getting my $10.99 worth every month.<p>While most people celebrate two-day shipping, I'm an (annoying) person who frequently lets packages sit on the …

Tech Trends

Like Moths to a Flame: How to Attract (and Keep) Your Dream Clients

It’s a mistake many agencies and freelancers make; becoming over-dependent on a single client.<p>I don’t blame you for getting into an overly-dependent …

Bond yields and the dollar's value rise on a listless day for stocks

The stock market hasn't been this boring in years. The Standard & Poor's 500 remained at a near-standstill Wednesday, the ninth day in a row that it has moved less than 0.4% up or down. That's its longest streak of listlessness since the summer of 2013. Other indexes were mixed.<p>The S&P 500 rose 4 …