TubeMogul

12 Flips | 1 Magazine | 9 Followers | @JustinBradbury | TubeMogul is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.

Here’s a Look Inside Grocery Shoppers’ Minds and Baskets

Maybe it's the sale on cauliflower or the free cheese samples in aisle six, but these days, everyone loves the weekly trip to the supermarket. Here …

Nearly half of Canadians now binge watch TV: Study

More viewers are seeing Bryan Cranston’s <i>Breaking Bad</i> transformation from the meek Walter White to the monstrous Heisenberg over the course of a few …

Programmatic To Account For 63% Of Display Ad Spend By 2016

In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in …

WTF is programmatic TV advertising?

The $70 billion television advertising business is poised for a change. Following the path of desktop, social and mobile ads, the television industry …

The Drum Digerati 2015 | The Drum

Name<p>Job Title<p>Company / Organisation<p>1<p>Mark Read<p>chief executive<p>Mark Read was appointed as chief executive of Wunderman in February 2015. He has worked …

DMP専業インティメート・マージャー、動画広告プラットフォーム「TubeMogul」と提携 - CNET Japan

DMP専業のインティメート・マージャーは10月15日、7月にNASDAQに上場した動画広告プラットフォームを提供する米国TubeMogulの日本法人チューブモーグルと提携したと発表。TubeMogulへのオーディエンスデータの提供を開始した。<p>「TubeMogul」トップページ<p>インティメート・マージャーは、DSPを開発するフリークアウトとデータ解析を得意とするエンジニアリング企業Preferred …

Digital TV and Video Archives

We're No Longer Waiting To See Ad Tech's Impact

Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoing agency trading desks is “a temporary phenomenon,” per the <i>The</i> …

(VIDEO) Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez' Bough

COLOGNE, Germany -- The injection of "programmatic" ad-trading automation and control in to linear TV will likely increase, not diminish, the value of traditional TV ads, says one of the world's top marketers.<p>"All of a sudden, certain media slots on linear (will) become way more valuable," snack …