JustCallMeWill

495 Flips | 10 Magazines | 28 Likes | 9 Following | 39 Followers | @JustCallMeWill | Welcome! Yes, I'm a technophile and you'll find me most often at @JustCallMeWill. Oh, and I'm the Head of Digital Marketing at www.internalresults.com

Evolutionary algorithm outperforms deep-learning machines at video games - MIT Technology Review

With all the excitement over neural networks and deep-learning techniques, it’s easy to imagine that the world of computer science consists of little …

Deep Learning

Google Starts To Give Marketers More Access To Data

After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run …

Advertising Industry

Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, demand-generation …

The Enterprise Marketing Disconnect that Nobody Wants to Talk About

Enterprise marketing teams have a big problem that nobody wants to talk about; they have no idea if their cross-channel campaigns have performed well or completely failed. The dilemma comes from a fundamental disconnect between analytics and business intelligence (BI) tools and the thousands of …

Big Data

Case Study: Smarter Bidding With Automatic Bid Adjustment

This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling …

Opinion: Google gives you no privacy despite new regulations

My inbox, like yours, is full of GPDR notes from websites I’ve provided my email address to, telling me they “value my privacy” and need me to …

Cyber-attacks

3 Ways to Use Segmentation for B2B Personalization

As we explored in my previous blog post, segments are a powerful aspect of your personalization strategy. They allow you to target different groups …

How to Use Search Intent to Fuel Social Advertising

One of the best things about digital marketing is that there's always something new to test. Lately, our team has been sharing knowledge and looking …

SEO

The Man Behind the Natural Language Technology That Powers Siri Shares His View of the Future of AI

Babak Hodjat, inventor of the technology that powers Apple's virtual assistant, speaks to the uncertainties and opportunities in this innovative …

Is Social Media a Waste of Time for Free Traffic?

In 2014 I wrote an article titled “Why You Should Forget Facebook”<p>The main premise of the post was that Facebook was reducing its organic reach. In …

The new AI-powered Google News app is now available on iOS

Google said last week at its I/O developer conference that the revamped, artificial intelligence-powered Google News would be arriving on Apple’s App Store some time in the next seven days. That time is apparently now, as the new Google News has gone live on iOS this afternoon and replaced the old …

Google News

6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to …

A Machine Learning Guide for Average Humans

Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories …

Machine Learning

Google Just Lost a Huge Advertising Customer

The search giant's biggest rival is ramping up the competition.<p>Remember when <b>Alphabet</b> (NASDAQ:GOOG) (NASDAQ:GOOGL) subsidiary Google's then-CEO Eric …

The Key Elements of Successful Audience Optimization

Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what …

The marketer that prompted Google to ban rehab ads in the UK keeps coming up first in search results

Google appears to be tinkering with rehab searches — with mixed results<p>Shortly after a Verge report about deceptive rehab marketing on Google last September, the search giant temporarily banned ads on rehab-related searches in the U.S., which had been netting them an estimated $78 million annually. …

Mental Health

How to Use the Google Analytics New Custom Audience Report For Better Remarketing

On most sites, over 90% of visitors leave without converting.That’s an estimate for <i>all</i> traffic to your site.As bad as that might sound, the numbers …

The Crypto Crime Wave Is Here

From stickups and drug deals to white-collar scams, cryptocurrency-related crime is soaring—and law enforcement is scrambling to keep up<p>On a Saturday afternoon in November, Louis Meza made plans to meet a friend and fellow cryptocurrency enthusiast for drinks at Ruby Tuesday in New York City’s …

Cryptocurrency

China Now Has the Most Valuable AI Startup in the World

SenseTime Group Ltd. has raised $600 million from Alibaba Group Holding Ltd. and other investors at a valuation of more than $3 billion, becoming the …

Google wants to teach more people AI and machine learning with a free online course

A new ‘Learn with Google AI’ site will serve as a hub for AI and machine learning resources<p>Machine learning and AI are some of the biggest topics in the tech world right now, and Google is looking to make those fields more accessible to more people with its new Learn with Google AI website.<p>Google …

Google is bringing AI-powered one-tap replies to all your messaging apps

Smart Reply, my favorite Gmail feature that lets you respond to emails by simply tapping on a contextually relevant message, is coming to a bunch more apps, thanks to Google’s experimental division, Area120, reports Android Police.<p>The new superpower will arrive in the form of Reply, an app that the …

How Will Artificial Intelligence And Machine Learning Impact Cyber Security?

<i>In what way will AI and ML impact the security domain? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by Kris Lahiri, Co-founder, Chief Security Officer, Egnyte, on Quora:</b><p>Machine learning is a branch …

The "father of artificial intelligence" says singularity is 30 years away

You’ve probably been told that the singularity is coming. It is that long-awaited point in time — likely, a point in our very near future — when …

What I learned by testing my stress levels on social media

Our social media producer Sophia Smith Galer monitored her stress levels and social media usage for a week – here’s what she found out.<p>I wouldn’t describe myself as a particularly stressed-out person. I enjoy my job, have a fairly 9-5 working life and spend the rest of my waking hours doing my best …

21 tough interview questions you may have to answer if you want to work at Amazon

Amazon goes to great lengths to ensure that they are hiring the right people.<p>"I'd rather interview 50 people and not hire anyone than hire the wrong person," CEO Jeff Bezos once said.<p>In fact, Bezos used to interview every single applicant to ensure that the right people were tasked with moving his …

5 artificial intelligence trends that will dominate 2018

2017 saw an explosion of machine learning in production use, with even deep learning and artificial intelligence (AI) being leveraged for practical …

What is deep reinforcement learning: The next step in AI and deep learning

Reinforcement learning has traditionally occupied a niche status in the world of artificial intelligence. But reinforcement learning has started to …

How to set up and use Windows 10 Speech Recognition

On Windows 10, Speech Recognition is an easy-to-use experience that allows you to control your computer entirely with voice commands.<p>Anyone can set …

How ML and AI will transform business intelligence and analytics

​Machine learning and artificial intelligence advances in five areas will ease data prep, discovery, analysis, prediction, and data-driven decision …

Big Data

CES 2018 Proves Artificial Intelligence Will Take Over Our Lives

Artificial intelligence (AI) is suddenly everywhere. From phones and TVs to air conditioners and even a toilet, the flashy new products at the year's …

Artificial Intelligence