June Kang'ata

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55 Free Digital Marketing Tools for Small Businesses

Updated July 19, 2018<p>Successful small businesses are known for their ability to manage money efficiently. This includes collecting on outstanding …

21 Books Highly Recommended by Successful Executives

Looking for a good title to pick up? Here's where to start.<p>Whether you like to listen to audiobooks during your commute or spend your free time gaining new perspectives within the pages of hard copy, voracious readers are always looking for something good to consume. Here are nearly two dozen ideas …

4 Nighttime Habits That Will Keep You More Rested, Motivated, and Productive (and They Only Take 5 Minutes)

Neglecting your nighttime habits leaves a lot of success and growth on the table.<p>You've had a long and hopefully productive day. You're ready to unwind and relax until you fall asleep at some point.<p>However, doing that is leaving a lot of potential growth on the table, along with quality sleep. …

What Your LinkedIn Profile Should Look Like in 2018

Stop treating it as a Rolodex.<p>Hate to break it to you, but if you’re treating LinkedIn like an old-fashioned Rolodex, you’re doing it wrong.<p>Nearly …

Employment

17 Smart Tips for People Who Work From Home

More than 400 people shared their top work-from-home tips. Here are some of the best.<p>We've heard this advice over and over again--from Richard Branson, from a Stanford professor, from--well, everyone: If you want to be more successful and happier, work from home.<p>With that in mind, I asked people …

Changing one simple habit can improve your entire life

Michael Phelps is the most decorated Olympian of all time.<p>He has won 28 medals in multiple swim categories and still holds several world records even though he has retired. His 80-inch wingspan and flexible ankles make him naturally predisposed to swimming—perhaps even more so than walking on …

5 Tips for Building an Online Presence That Employers Love

The best time to start is now.<p>This story originally appeared on Glassdoor<p>You found the perfect job opportunity. Not only are you qualified for it, but also you love the company and are excited to join the team.<p>After you apply, don’t just hope to hear back. The best way to land your ideal job …

4 Tips to Branding Yourself Like an Online Rockstar

Your personal brand can be even more important than your company brand, so maximize it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>These days, building a strong personal brand online is just as important (if not more) than building your company’s brand. In a sea of digital …

Here's Why You Can't Afford to Skip LinkedIn When Developing Your Personal Brand

Trying to take your personal brand to the next level? This personal branding aficionado tells you how to do it using LinkedIn.<p>This past week, I was fortunate enough to sit down with someone who just might know how to develop your personal brand on LinkedIn better than anybody: Tai Tran.<p>Tran is a …

The Science Of Simplicity: Why Successful People Wear The Same Thing Every Day

Have you ever thought about how much time you likely waste deciding what to wear in the morning? It's probably made you late to school or work more …

4 Reasons Why You Need to Brand Name Everything

A single word holds more power than you think.<p>One of the occupational hazards of being a professional namer--yes, there is such a job--is that no excursion is free from noting and analyzing the brand names I see while out and about. A simple errand becomes an exercise in mental gymnastics when …

Here's Why Millennials Are Ignoring Your Brand (And What to Do About It)

If you want to appeal to Generation Y, you'd better prove you are trustworthy!<p>Millennials don't trust corporations, so it follows that they're dismissive of marketing efforts. How do they know you're not just another megacorp who's going to spill oil in the gulf, profit from endless wars, or lobby …

6 Things The Average Instagrammer Does Better Than Most Marketing Professionals

Your greatest asset might be your fashionista intern.<p>You know the scene:<p>A room full of twenty-somethings, all staring at their phones, scrolling through eighteen different versions of the same picture, obsessively trying to figure out which one to edit and then post to their however-many …

People Don’t Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”<p>I’ll admit, the bento box is an unlikely place to …

The Secret to Starting a Business Is Managing the Changes

Going in a new direction requires adjustments. The key is doing what needs to be done at your pace.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Starting something, whether it's a new business, product or service, exercise or morning routine is exciting, motivating and comes with a …

Entrepreneurship

5 little-known ways you can improve your LinkedIn profile

Even a complete profile with a well-composed list of accomplishments, a professional headshot and numerous recommendations can be improved upon.<p>There are a number of ways to creatively improve your LinkedIn profile, with five notable tips being:<p>1. Create a public profile badge<p>Searching for profiles …

Apps

Learn How to Find out What Your Unique Selling Proposition (USP) Is

The Unique Selling Proposition, or Unique Selling Point or Unique Selling Position Statement or simply USP, is the factor or benefit that makes your …