Juliana Rampon

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YouTube now bigger than TV among advertisers' target audience

YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company's annual pitch to advertisers.<p>"I'm happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable," she told a crowd of 2,700 gathered at the Javits Center in …

Here’s what you need to know about new e-cig regulations

The federal government has now moved to regulate the booming e-cigarette industry, by banning electronic cigarette sales to minors and requiring all tobacco products, including the liquids used in e-cigarettes, to undergo government review. E-cigarettes, along with similarly categorized devices …

A 'Tough Decision': Puerto Rican Governor Says Island Will Miss Debt Payment

Saying he was making a "tough decision," Puerto Rican Gov. Alejandro García Padilla announced the island would not make a more than $400 million debt payment due today.<p>"I've had to choose and I have made a choice," García said in a message to the commonwealth. "I've decided that your basic needs …

Caribbean

7 Tips to Help Your Brand Win at Social Media

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Having a strong social media presence is crucial for essentially every brand -- no secret there; you are already well aware of this essential need. However, the <i>wrong</i> social media approach can disengage followers, resulting in missed …

Under Armour is crushing it. Thanks to Steph Curry

Under Armour is simply on fire these days. Call it the Steph Curry effect.<p>Under Armour (UA)continues to ride the hot hand of Curry, the sports apparel brand's superstar endorser who just led his team to the best season in NBA history.<p>Footwear sales at Under Armour surged 64% in the first three …

Earth’s Most Striking Scenes, As Seen From Above

Photographer Bernhard Edmaier's aerial landscapes are a celebration of color, form, and the wonders of geology.<p>Twenty-three years ago, German photographer Bernhard Edmaier was working as a geologist. He was fascinated with the Earth and its ever changing structures, but something about spending his …

Google Earth

McDonald's Next Big Thing Could Be New Big Macs

Source: McDonalds.<p>If you've ever wanted a bigger Big Mac or felt that the signature sandwich at <b>McDonald's</b> could be smaller, the world's largest burger chain may soon have you covered. McDonald's is testing the Grand Mac and the Mac Jr. at 127 of its restaurants in the Central Ohio and Dallas/Fort …

Amazon’s new strategy to steal Netflix customers — and keep them

Amazon is rolling out two new offerings for would-be customers that could radically reshape the way people interact with the company's Amazon Prime service.<p>First, Amazon is making its streaming video service, Prime Video, available monthly for $8.99. That's a dollar less than what Netflix charges …

eCommerce

World Bank head warns of weak economy, bemoans tax evasion

WASHINGTON (AP) -- The head of the International Monetary Fund is warning that the healthiest global economy in years is being threatened by rising debt levels and a simmering trade dispute between the world's two biggest economies.<p>IMF Managing Director Christine Lagarde told reporters a U.S.-China …

Weak U.S. retail sales reinforce Fed caution on rate hikes | Reuters

WASHINGTON (Reuters) - U.S. retail sales unexpectedly fell in March as households cut back on purchases of automobiles and other items, further evidence that economic growth stumbled in the first quarter.<p>New cars are seen on the showroom floor at the Medved dealer in Denver December 16, 2015. …

Suddenly, the Canadian dollar is worth about 78.5¢

The Canadian dollar powered through the 78-cent mark today, buoyed by higher crude prices among new talk of a deal between two big oil producers.<p>The loonie traded in a range of 77.4 cents U.S. and 78.4 cents, the latter well up from yesterday’s close at 77.5 cents.<p>The currency had been gaining on a …

Samsung Patents a Blink-Triggered Contact Lens Camera

We’re getting closer to being able to take pictures with cameras built directly into <i>contact lenses</i>. Samsung has been granted a patent in South Korea …

HP unveils Spectre 13 notebook with a brand new logo

From now onwards, HP’s premium laptops will have a new logo featuring four slanted lines. The company has a announced a new ultra-thin Spectre 13 …

Why Your Company Needs To Be On Snapchat Right Now

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Snapchat has been a notoriously difficult platform on which to market a brand. Content on the app, while reaching over 100 million viewers, is deliberately temporary and marketing has been prohibitively expensive for all but the most …

Nike unveils 'Back to the Future'-style self-lacing sneakers

Fans of the "Back to the Future" film franchise have likely been counting the days until time machines, hoverboards and flying cars are a reality, but at least one of Marty McFly's futuristic gadgets — self-lacing sneakers — could soon inject a little innovation into your wardrobe.<p>Nike has …

‘We’re not at the bottom yet’: Canada’s ever-shrinking oil industry braces for more layoffs

After almost two years of sinking oil prices and at least 40,000 job cuts, Canada’s petroleum industry still isn’t finished tackling its bloated …

Why conscious capitalism matters to the ad industry

Tom Knox, the president of the IPA, will speak about the benefits of conscious capitalism - that companies can do good and make money - at an …

How Hospitals Are Approaching Content Marketing

Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, …

The Most Important Ingredient in Business Success | Inc.com

If you were to rank all the positive attributes a business must have in order to succeed, which would be No. 1 on your list?<p>A quality product or service? Highly competent employees? Top-notch customer service?<p>All are critically important, of course, and you can easily name several more. For me, …

90 Days to a Happier You

Illustrations by John Coulter<p>Make 2016 a year of bigger dreams, better sleep, stronger relationships and less stress!<p>We could have resolved to eat …

How to Idiot Proof Your Ad Campaigns

Marketing promotion sucks when you treat people the same.That goes for conversions, and it goes for advertising too.But the minute things start to go …