Julian Rankin

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Content Marketing vs. Native Advertising: Which Is More Effective on Social? | Basem Bitar | Digital Marketing

Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than …

Marketing

Big data and creativity: What we can learn from 'House of Cards'

Data and creativity can work really well together. Don’t believe me?<p>On February 1, 2013, a TV series called <i>House of Cards</i> debuted on the video streaming service Netflix. It proved an immediate hit. Two years later, it has a nine out of 10 rating from more than 275,000 reviewers. Those numbers place …

6 classic business books you should read if you want to be successful

Even though there are plenty of newer reads, sometimes you just can't beat the classics.<p>Here's a roundup of six old-school career books.<p>Yes, your parents may have read them, too; but the advice is so legendary — and useful — they're still worth downloading today:

Self-improvement

7 paradoxes that marketers need to embrace

Today's marketers must recognize and embrace the ironies of our industry in order to win at storytelling. Taco Bell's chief marketing officer …

Marketing

Ask The Expert: Five Books That Will Help You Master Storytelling

Propoint’s resident raconteur, Brian Roff, sat down with Columbia professor and presentation consultant Jesse Scinto to discuss how to create and deliver great presentations. In this excerpt from their conversation, we focus on storytelling. In our next article, we’ll continue with how to really …

Public Speaking

Building A Modern Brand: Strategy, Creativity and Agility

Building brands in the mad men era was a relatively straight forward endeavor…<p>A brand needed to effectively communicate its value to the consumer, …

Check out this Hilarious Deadpool Billboard

Patton Oswalt recently tweeted a photo he took in LA of a hilarious billboard for the Deadpool movie. The billboard spelled out “Deadpool” using a …

10 most important things in advertising

WhatsApp CEO Jan Koum WSJ/Screenshot<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. The CEO of WhatsApp explained why it killed its subscription fee.</b> By removing the subscription, WhatsApp is accessible to a massive number of new users, especially in emerging …

Advertising

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Okay…<p>So you have set up a blog and social media profiles…<p>You are pumping out multiple articles per week and sharing them furiously…<p>And yes you see …