Julia Diot

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How to Build a Social Media Marketing Plan for 2018 | Inc.com

Let's face it: being a social media marketer developing a marketing plan for 2018 is not exactly in an easy position. After all, the techniques we use to reach customers are changing at a breakneck pace. That said, a plan is still a worthwhile investment: in my time advising clients, I find that …

Marketing

How to Create the Best Facebook Business Page

Remember back when Facebook pages were simple places where you could Like a business to follow them?This is what Facebook pages used to look …

Customer Service

There's an Island in the Caribbean Solely Dedicated to Puppies

If you thought swimming among water-loving pigs in the Exumas was your true vision of paradise, there's now an even better utopia for you to …

The Caribbean island where you can play with rescue puppies on the beach

If you are having trouble picking an idyllic Caribbean Island to visit, this puppy programme may sway you.<p>Potcake Place, a dog rescue charity on the …

5 Ways to Build Your Business Brand on LinkedIn

LinkedIn: 5 Ways to Build Your Business Brand on LinkedIn<p>Updated October 29, 2017<p>LinkedIn can be an important part of your social media marketing …

The Fyre and Firefly Music Festival Showdown Shows the Value of Focusing on Fans (not Influencers) | Inc.com

For four days in June, 70,000 people flooded the Dover Speedway and surrounding woodlands in Delaware to hear more than 140 bands at the Firefly Music Festival. Admittedly, this has been a mixed year for music festivals, with the Fyre Festival's epic fail dominating the headlines for what not to …

Music Festivals

How to implement killer search strategies using the purchase funnel

Search engines continue to play a vital role in purchase decisions. Whether a brand is operating in the B2B or B2C space, according to Hubspot 81% of …

Brands Can Use These Two New Facebook Tools to Target ‘Valuable’ Users

Facebook Monday introduced two solutions enabling advertisers to more easily target users who are more likely to take valuable actions after …

How to Build a Successful Social Media Marketing Plan

Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover …

Social Media Marketing

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

How do you know what’s working with your social media? And what’s <i>not</i> working?<p>The social networks provide us with a ton of data about our posts but it …