Juan Carlos Martinez

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The Best Personalized Marketing Tools for 1-to-1 Marketing

Social media marketing enables you to connect with your audience on a more personal level - but what about your website, your email, and all of your …

Marketing

Adobe suits up for e-commerce competition with its purchase of Magento

From AdobeAdobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major commerce …

eCommerce

Retailer BodyBranded appoints Return to manage online presence

Fashion retailer BodyBranded has appointed Manchester digital agency Return to manage its online presence.<p>Specialising in high-fashion underwear, …

Criteo: Catch This Digital Advertising Player At The Bottom Of Its Cycle

Criteo SA (NASDAQ:CRTO) is a French ad-tech firm that is a rare case of a company that has shown a solid revenue growth along with good profitability …

Investing

The 7 Facebook Ad Copywriting Strategies You Need to Test

There’s a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, …

Marketing

WhatsApp Marketing Just Became a Huge Deal: Here's How 5 Innovative Brands Broke In

Consumer attention--and the conversation--is moving from social media to mobile messaging services. Here's how 5 brands got one giant step ahead of the game by creating their own unique experiences on WhatsApp.<p>Remember when Facebook spent a whopping $19 billion on messaging platform WhatsApp? It …

Messaging

Instagram for Small Business

<b>LET'S TALK SOCIAL MEDIA</b><p>Are you a small business owner? Has your business asked you to manage your 'social media platforms'? Do you need a social …

4 Ways Chatbots Can Increase Engagement and Improve the Customer Experience

Most likely you have already interacted with an online chatbot or automated phone system for getting product information or resolving a support …

Customer Experience

Accenture Interactive Launches New Programmatic Offering

Accenture Interactive has advised clients on best practices for bringing programmatic ad buying services in-house. Now it is offering a programmatic …

How to Use Micro-Influencer Marketing to Get New Customers

You already know that influencer marketing is an excellent way to create trust.

10 awesome new web design tools for May

Summer is finally on its way, and with it comes a whole load of great new web design tools. One of the most exciting of which is Lobe, a system that …

Web Design

8 SEO Tools Social Marketers Should Be Using

Written by Niharika Joshi When you want your website to rank in the first ten pages of how Google and Bing find it, SEO is the first thing that comes …

Digital Marketing Services for Cannabis Businesses in San Diego

There are a lot of companies out there and only a few are doing what they need to do in order to survive in this lucrative but incredibly dynamic and …

How to Turn Your Google Analytics Dashboard into a Powerhouse Business Intelligence Tool

According to a Pew Research Center survey conducted in January 2018, 77% of Americans go online on a daily basis. Much of this time online is spent …

10 Low-Cost Tools for Scaling a Micro-Influencer Marketing Campaign

Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. But …

Marketing

7 aplicaciones para edición de video en redes sociales y sitios web

Seguramente ya sepas lo fundamental que resulta incorporar más contenidos en video a tu estrategia de marketing, de igual forma, es posible que debas …

Five Marketing Automation Tips For Small Businesses

Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. However, there is a very big difference between …

Marketing

25 Effective Landing Page Examples You’ll Want To Copy

Landing pages are a very important part of your online business. They are the digital storefront of your online activity, and they serve as helpers …

Monday Tips – 4 Top Digital Marketing Tools

Use These Digital Marketing Tools and Improve Your ReachMonday Tips is a short list of the best finds across the internet to start your week off …

How to Build a Website, Go Viral and Develop Your Digital Brand

Here are three steps to establishing your small business's online presence.<p>8 min read<p>If you want to turn your small business into a big one, at some point you’re going to need to go digital. According to the U.S. Census Bureau, “U.S. retail ecommerce sales for the fourth quarter of 2017, adjusted …

The Top MarTech Tools Every Digital Marketer Needs to Know

In today’s marketing world, the rise of marketing technology (martech) doesn’t just impact the way organizations adjust their marketing operations, …

Brand Archetypes Help Manufacturers Connect With Ideal Customers

Whether it’s running shoes, lawn mowers, cosmetics, accounting services, or bulletproof glass — B2C and B2B brands must inspire their target …

4 Tools That Will Power Up Your Lead Generation

Improve Your Sales With These 4 Lead Generation Tools<p>Monday Tips is a short list of the best finds across the internet to start your week off right. …

10 digital tools to grow your Instagram following | Articles | Social Media

Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much …

Public Relations

Can Traditional Beauty Companies Compete With Disruptors Dominating Instagram?

In the past few years, mobile has risen to become the most dominant form of media consumption. With this change in consumer behavior, platforms like …

21 Actionable Google Analytics Tips That’ll Boost Your Sales

Google Analytics is a powerhouse of data.Any marketer using Google Analytics is rich in data. But knowing how to navigate its complex platform to put …

Analytics

Todo lo que debes saber de Vero, la nueva alternativa a Instagram

Hay dos clases de usuarios de apps móviles: los que siempre esperan que sus aplicaciones favoritas mejoren ofreciendo cosas nuevas y aquellos que …

Facebook imitará a WhatsApp con nueva función de Voice Clips

Los mensajes de voz que aparecerían en el 'news feed' sólo lo pueden probar algunos usuarios en India por ahora.<p>Facebook está probando a ver si puede convencer a sus usuarios a dejar mensajes de voz en su <i>news feed</i>, similar a como ya lo hacen millones en los chats de WhatsApp y Messenger.<p>La gigante …

Muy pronto las llamadas entre contactos desde #Instagram

Instagram parece estar preparándose para una nueva función de videollamada. Esta nueva función puede verse en diferentes pantallazos filtrados que …

Plotagraph, la aplicación que te permite crear GIFs con tus fotos

Los GIFs o fotos animadas no han dejado de ser tendencia últimamente, gracias a la constante expansión de las redes sociales y aplicaciones de …