Jørgen T. Helland

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Forget Viewability - Nielsen Study Shows What's On Mobile Users' Minds

Native ads on mobile sites receive twice as much “visual focus” from consumers compared to banners on mobile devices, according to a new …

Advertising

Our 25 Most Shared Online Marketing Posts of 2014

We have a rich history here at Online Marketing Blog of talking about topics that have a bit of staying power for relevancy.<p>From the integration of …

Marketing

Top 5 Mobile Marketing Trends to Watch for in 2015

<b>The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network.</b><p>“Mobile-first” has become a mantra …

Marketing

The 'Social Media Phase Of The Internet' Is Over

Wilson, perhaps more than any other venture capitalist, spotted the emergence of social media early and profited from it. His firm, Union Square Ventures, invested early in Twitter, Tumblr, Zynga, Foursquare, and a few others.<p>In a post looking back at what happened in 2014, he says social media is …

Social Media

2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that …

Ford Motor Company

5 Social Brands That Defy Best Practices

Breaking the rules make sense for Zara in this case, because its social channels are merely acting as an avenue to lead shoppers to its site, where the content has the appropriate context.<p>The enigmatic Facebook posts are sparse on purpose. The goal is to grab the user’s attention and get them to …

10 Digital Marketing Trends for 2015

It’s the season of tinsel and top 10 lists, plum pudding and predictions — the time when marketers look ahead and resolve to evolve in the year to …

Social, Mobile, Content Marketing Predictions for 2015 Part 1

This article has moved to the new Steveology Group website. Great content marketing These are the trends that stand out from working with midsized …

Digital Strategy Trends 2015, Part 1: Branded Content

As we head towards 2015, it feels like one common theme is dominating the trends for the near future. Time. The time consumers have to actually …

Public Relations

Facebook has abandoned social marketing | Marketing Magazine

<b>Facebook has announced one more change with some marketers claiming it is the end of the free ride. Here Lucio Ribeiro clarifies what the change</b> …

Marketing

Conclusive proof that social media data predict sales…now what?

Tuesday, the results of a landmark study were made public proving that the quantity of social media conversations about a brand has a statistically …

Are Emerging Social Networks Right For Your Brand?

<i>Joey Kotkins is the CMO and co-founder of Inside Social. This is an excerpt from Inside Social’s e-book on ecommerce social-selling best practices – a study of 100 top brands.</i><p>We all know social networks are not to dismissed when it comes to modern day marketing, but should your brand even bother …

Forrester Advises Advertisers To Abandon Facebook Because It Is Biased Against Them

The release of the "Social Relationship Strategies That Work" report follows Facebook's announcement on Friday that is going to reduce the organic reach of brands' "promotional" page posts even further from January. Facebook says the idea is to "increase the relevance and quality" of the stories …

Advertising