Jörg Bulach

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Personalization Through Customer Self-Segmentation

en_US<p>article<p>You don't know because you haven't asked. This is true in many situations in life -- and also in personalizing the customer experience. …

Cross-Channel Personalization [Infographic]

en_US<p>article<p>To continue our personalization theme this week, check out this infographic discovered via Retail Touchpoints on cross-channel …

How to Psychologically Segment Customers By Persona Baiting

en_US<p>article<p>A question came up at a recent local Adobe roundtable event on personalization: How can you psychographically segement a customer without …

How Walmart Uses Receipts to Personalize Mobile Marketing

en_US<p>article<p>While e-receipts and retail loyalty card programs have been around for years, few have made the move to mobile. Last week, Walmart rolled …

Choice Ecommerce Links: May 2014

en_US<p>article<p>Once again - our month-end roundup of ecommerce linky goodness. Enjoy these picks from May. "eCommerce is growing - but physical retail …

She Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce

en_US<p>article<p>This post is contributed to GetElastic by Kevin Lindsay from the Adobe Digital Marketing Blog (and if you like Get Elastic, we highly …

The Future of Retail [Infographic]

en_US<p>article<p>This week's infographic Friday feature comes from WalkerSands, based on their Future of Retail study. Tweetables 62% of consumers say …

Why Weather-Driven Personalization is Hot Hot Hot

en_US<p>article<p>An estimated $3 trillion worth of private sector business is driven by the weather, and thanks to climate change, the traditional …

Big Data

The Complete List of Google Ranking Factors [Infographic]

As mentioned in our last post on semantic SEO, there are many ranking factors that impact SEO. While this infographic is by no means reveals any of …