Jpico

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Google's YouTube battle with big brands could shake up how content is shared

Leading brands are boycotting advertising services on Google’s YouTube after their ads were placed alongside content they deemed inappropriate and – …

How to Take Your Videos to a Viral Level | Inc.com

Viral used to be a word with negative connotations, now it's a quality brands across the globe strive to achieve with every new campaign. Marketers today strive to uncover the secrets to creating viral content, because for some brands -- like Dollar Shave Club -- one successful viral video was all …

Marketing

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence.<p>YouTube is …

Google Trends

How to Remove Ambient Noise in Adobe Premiere in 30 Seconds

Removing ambient noise, like air conditioning, computer fans, or even modeling lights in Adobe Premiere is a breeze if you have access to Adobe …

Tutorials

Moodelizer helps add epic soundtracks to your video efforts

When it comes to video, the audio is pretty damn important. Hell, they even give out some sort of award for getting it right on occasion. Moodelizer wants to put the power of suitable soundtracks in the hands of amateur filmmakers, by letting you add a delightfully over-the-top soundtrack to the …

Soundtracks

How can publishers capitalise on the video ad boom?

Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for …

Four Key Things to Know About Digital Video Now

Every quarter, eMarketer publishes an update on the emerging trends and data in the digital video ecosystem. Here are four key takeaways.<p><b>1. Digital</b> …

Advertising

How Brands Demanding Safety Could Curtail YouTube Ad Sales

Advertiser angst -- and an eagerly vigilant European media -- will put a squeeze on YouTube's ad sales potential over the coming months, according to …

Advertising

Vice Digital gets into scripted video

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Vice Media has made a name in online media with its news and documentary content, but the company is set to make a big step in a new direction by debuting scripted …

Advertising

Video Must Be Sold The Way Buyers Want To Buy It

The demand for digital video is immense, and continuing to gain momentum. Where TV was once the sole source for video content, consumers now have a …

AdTech

Deloitte: millennials lead the charge in digital video uptake | Media Analysis | Business

American consumers continue to stream, binge watch and demand more media - and millennials are leading the charge.<p>According to research from …

Digital Video, Trad TV Play The Scarcity Game

Detractors and protectors of this year’s upfront market are lining up -- with digital media in the crosshairs. Could TV see another year of …

Advertising

Who Wins and Who Loses in YouTube's Falling Out With Brands

There are some in the ad industry who are likely a little gleeful about YouTube's current state. For them, it's rewarding to see such a dominant …

Trump Administration

Talent in Selling Video Never Gets Old—A Guide to Navigating the NewFronts

In a world where television is video, content is publishing, and upfronts are OutFronts and NewFronts, there is one precious commodity that is …

Selling