Jp Oracion

182 Flips | 6 Magazines | 13 Likes | 8 Following | 4 Followers | @JpOracion2015 | Keep up with Jp Oracion on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jp Oracion”

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I …

Seven Ways To Identify And Engage Brand Advocates

For startups and small businesses, when it comes to allocating marketing dollars, <i>value</i> is the most important word. We all seek to gain maximum value and exposure with limited budgets. Cultivating brand advocates who are excited to share their experience with you can be a low-cost, high-return …

Customer Loyalty Is Dead. Long Live Engagement!

<i>As a long-time member of the Chief Customer Officer Council, I’m pleased to share the following column by Executive Director Curtis Bingham. The CCO Council fosters new ideas around customer-centric management in the pursuit of better business results. Curtis provides a provocative perspective on</i> …

Social Technographics Defined 2010

Skyrocket Your Consumer Engagement With The Right Social Media Images

As new social media platforms emerge, the way consumers engage with brands continues to change and evolve. Keeping up with the latest social media trends can seem like a daunting task for many businesses. Working smarter – instead of harder – is one of the best ways companies can maximize their …

The 10 Biggest Social Networks Worldwide

Facebook is the world’s biggest social network, with 1.35 billion users as of December 2014.<p>But what about the rest of the top 10?<p>China’s Qzone is …

Which Social Media Channels Should You Use to Promote Your Business?

Social networks are considered to be a powerful arena for online marketing. Writing for social media provides a direct and targeted way to …

25 Social Media Channels You're Probably Not Using Now

Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other …

Facebook Says These Are the 15 Best Brands on Facebook

The Facebook Studio Award winners were announced just a few days ago. Find out which brands were recognized as the best brands on Facebook.

Facebook

Brands Need to Understand and Embrace the Owned Media of Apps

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s …

Apps are dead? No, think of it as user expectations skyrocketing

Despite arguments that apps are dead, the numbers paint a different picture. Apple announced the App Store had a record-breaking month in November, …

Apps

Most branded apps are a flop says Deloitte. But why?

A new report from Deloitte has confirmed what many app developers know already: the majority of mobile apps commissioned by brands are failing to take smartphones by storm.<p>The report was based on analysis of apps published on iPhone, Android and BlackBerry by big healthcare and consumer brands. …

3 Secrets to Branded Mobile App Engagement

Remember when Apple assured its customers that, regardless of what they needed to accomplish on their mobile devices, “there’s an app for that?” The …

Apps

The 10 best big company blogs in the world

There seems to be a lot of noise about the “death of the company blog.” In a world with so many shiny balls to chase like Snapchat and Instagram, are …

9 things brands should consider before launching a blog

Recently, I've come across a number of brands that started a blog years ago but have all but abandoned it, or never even created one to begin with. …

5 tips for writing a blog that people actually want to read

<i>This question originally appeared on Quora.</i><p>What are Oliver Emberton's tips for running a blog?<p><b>Answer below by Quora user Oliver Emberton, Founder of</b> …

How To Execute A Converged Media Content Strategy (And Why You Should)

As your company’s content strategy becomes more sophisticated, it’s important to consider different types of media for your outreach efforts. The internet has changed the paradigm from “please tell my story” to finding platforms that allow you to tell your own tale. A content strategy helps you …

5 brilliant microsites and why they're so effective

A microsite has the power to highlight a product, launch a promotion, or augment a marketing campaign in a way that full websites or more traditional …

Marketing

Making Sense of Owned Media

Marketers often distinguish between paid, earned, and owned media. While the strategies are different, the goal is the same — to generate awareness and engagement. Paid and earned get most of the attention, but the new battleground is going to be <i>owned</i> media. If you want to get ahead, and stay …

Design Psychology: How To Combine Neuroscience and Design To Engage Your Audience

<i>If you look back at the websites of some of the biggest companies over the last decade you’ll be amazed at how they have changed.</i>In the early days of …

UI Design

Does Good Web Design Really Matter?

I recently had a conversation with a client that went like this:<p><b>Client</b>: Does it really matter what my website looks like? <b><br>Me</b>: Yes, it definitely does.</b> …

The New Facebook Canvas Ads: What They Mean for Your Business

Download 30 Facebook Ad Tips HereIn what some say was an answer to Facebook’s “Instant Articles,” just a few weeks ago Google unleashed its …

Advertising

6 Turnkey Tools for Content Distribution

<i>Shane Snow is a New York-based tech journalist and co-founder of Contently.com, a marketplace for brand publishers and journalists.</i><p>It’s never been …

2014

Dedicated to creating a better social media experience for businesses, Hootsuite’s content seeks to provide the resources organizations need to …

Social Media

11 Big Content Marketing Challenges (and How to Overcome Them)

These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the …

10 Branded Content Masters Who Make It OK to Love Marketing

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part …

The power of storytelling, the key to consumer engagement

The winning formula for consumer engagement is storytelling. It sounds simple, but we only need to look back through history to see the impact that stories have had on shaping our lives: how we live them, why we live them and what it means to be human.<p>Narratives as powerful as the Bible, to ancient …

Why Automation Is the Future of Content Creation

<i>Editor’s note: We bring back Ann Rockley’s article on machined content that we shared last year</i><i>. It originally appeared in the June 2015</i> <i>Chief Content</i> …