Jourdan Day

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Why Facebook’s app strategy is flailing

Until this past spring, Facebook’s unofficial motto was “Move fast and break things,” an ode to the company’s philosophy of pursuing and giving up on …

Here's One Way To Find Out Which Advertisers Are Tracking You Across The Internet

While we browse the Internet and log into social networks, advertisers are using this behavioral information to serve us more targeted ads based on our preferences.<p>This is not necessarily a secret, but until now it has been difficult to to figure out exactly which organizations are watching …

Digital Advertising

Facebook, Twitter And Google Are Banding Together To Steal Ad Money From Broadcast TV

They're hoping to shift tens of millions in spending their way.<p>Next week the UK will host its first "Digital Upfronts", a week-long event where digital media owners will tout their wares to advertisers and agencies in the hope of signing major deals. There will be 11 presentations in total, some …

Advertising

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the …

Public Relations

5 Content-Marketing Hacks Using Social-Media Data

This story originally appeared on Visual.ly<p>Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.<p>In the current media landscape, …

Marketing

5 Dashboards for the Data Every Business Needs to Track

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The Scottish novelist and folklorist, Andrew Lang, died a century ago and couldn’t have known a thing about today’s vast array of analytics tools and metrics. Nonetheless, he presciently described how most businesses use that data when he …

Project Management

UPS Makes 3-D Printers Available in Nearly 100 Stores Nationwide

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From Alabama to Hawaii to Idaho, 3-D printers are gearing up to become what fax machines were in the ‘80s.<p>The UPS Store launched a pilot program in the summer of 2013 where it put six 3-D printers in franchise stores in select cities …

3D

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You probably know that search engine optimization (or SEO) can help more people find your company's website when they search for businesses like yours online. But when’s the last time you ensured your SEO strategy is following best …

SEO

Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is …

Public Relations

Budweiser Says Drunk Drivers Kill Puppy Love

The Budweiser puppy is back ... sort of. And it's at risk.<p>The brew is seeking to recapture some of the magic of its popular "Puppy Love" Super Bowl …

Advertising

Rebuttal: No, agency people aren’t unhappy

<i>Pramit Nairi is vp and user experience director at independent advertising agency RPA.</i><p>On Sept. 19, this Digiday piece listed off all the reasons …

Weird

Online Video Advertising Is Exploding Ahead Of TV, Search, And Most Other Digital Ad Markets

In a <b>new report</b> from <b>BI Intelligence</b> we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry.<p><b>Access The Full Report By Signing Up For A Free Trial Today</b> …

Advertising

The demographics that make LinkedIn's audience so valuable to businesses

LinkedIn is a valuable platform for brands interested in its highly educated, relatively mature, professional audience.<p>In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.<p><i>Here are a few of the key takeaways</i> …

Advertising

These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life …

Advertising Industry

5 Unique Ways to Measure and Evaluate a Social Media Campaign

We share, share, share to social media. How can we tell what works?<p>This is a question I ask myself each week as I review the Buffer social media …

Google Analytics

23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read

Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?<p>In digging through my bookmarks …

Marketing

Lucy McRae envisions a human vacuum chamber for the future of space travel

<b>London Design Festival 2014:</b> a vacuum chamber that wraps performers in silver foil material forms the centrepiece for an installation by Lucy McRae …

15-Year-Old Creates Incredibly Imaginative Miniature Photography

Look closely at these miniature scenes and you may be surprised by what you discover. 15-year-old Zev Hoover has a wildly vivid imagination that he translates into unbelievably magical moments. The young Massachusetts-based artist began taking pictures when he was just 8-years-old and, over the …

Miniature
Art

How San Francisco Is Designing Its Metro Train of the Future

BART cars are about to get their first real overhaul since the system launched in 1972.<p>On September 11, 1972, crowds lined up for hours to be the first passengers aboard the sleek and high-tech trains of the new San Francisco Bay Area Rapid Transit system. In the lead-up to the opening, newspapers …

10 Things In Advertising You Need To Know Today

2. <b>Solve Media released its Quarterly Bot Traffic Market Advisory that shows a 19% decrease in suspicious traffic within the US, but mobile traffic in the CPG category was up 40% higher than US mobile traffic.</b><p>3. <b>Digiday argues Facebook is becoming more and more like Twitter.</b> Facebook recently …

San Francisco

LinkedIn takes steps toward an ad network

With its recent acquisition of Bizo, LinkedIn is building out what some say will be one of the more powerful ad networks available, giving it the …

Advertising Industry

3 Social Media Measurement Tips to Improve Click-Through Rates

Driving website traffic from social media channels has been a challenge for marketers since social media marketing became a thing. Luckily it’s 2014, …

A Practical Guide to Writing an Effective Social Media Policy

<i>“Through these [online] interactions, IBM’s greatest asset—the expertise of its employees—can be shared with clients, shareholders, and the communities in which it operates.”</i><p>In one concise statement, IBM both establishes its position as an organization that values its employees’ ideas and …

The Transparency Trap

Artwork: Michael Wolf, The Transparent City 75, 2008, France<p>“Transparency” is a watchword in management these days, and it’s easy to understand why. After all, if people conduct their work in plain view, won’t they be more open and accountable? Won’t they flag and fix problems more easily, and …

The 7 Elements of an Optimized Twitter Profile [INFOGRAPHIC]

Twitter has revolutionised marketing for brands of all shapes and sizes across almost every industry around the globe – used intelligently, this …

Facebook Gets More Twitterish By Showing Timely And Trending Posts Sooner

Facebook wants to steal discussion of real-time events from Twitter and stop being perceived as a slow social network. So today it announced News Feed changes that will surface posts that mention Trending Topics sooner and higher in the feed. It will also look at when people like and comment on …

Facebook Tweaks News Feed to Surface Fresher Content

A new tweak to Facebook's News Feed aims to address the common problem of seeing days-old posts on the platform.<p>In a blog post published Thursday, …