Joshua Slodki

293 Flips | 20 Magazines | 5 Likes | 24 Following | 6 Followers | @JoshuaSlodki | Ecommerce & Digital Marketing nerd with a focus on analytics driven performance marketing in SEM (PPC + SEO), Retail E-Commerce, Display, & Remarketing

Inside Amazon's plan to dominate advertising business in 2019

Amazon’s unrelenting efficiency, obsession with automation, and brutal pricing strategies have helped it disrupt or dominate industry after industry, which began with books way back in 1997. Over the next year, it’s bringing those tactics to bear on the organization’s latest target: the advertising …

eCommerce

SearchCap: SMX Advanced session recap, audience targeting, Google pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:• <b>How to create</b> …

Marketing

Search Buzz Video Recap: Google Rebrands AdWords, Releases Indexing API, URL Inspector Tool & Speed Update New Details

This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads. Google also released an Indexing API, …

SEO

Conversion optimization: SMX advanced session recap

Contributor Keri Morgret recaps the ‘Conversion Optimization: Turning Quick Wins Into Winning Streaks’ session from SMX Advanced.<br>Please visit Search …

Search Engines

Be A Monster Truck, Not A Unicorn

Attaining unicorn status continues to be one of the main obsessions in Silicon Valley. The irony is that multi-billion-dollar valuations seem to be, well, almost humdrum nowadays.<p>Yet the focus on becoming a unicorn may distort things. It may even stunt the prospects of a company. As the Notorious …

Venture Capital

10 Tips for Building a Dashboard in Excel

Originally written by <b>Tim Wilson</b> on <b>October 19, 2014</b><p>This post has an unintentionally link bait-y post title, I realize. But, I did a quick thought …

Analytics

SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell

SMX Advanced attendees were treated to a rock-star lineup of paid social media marketers. Our presenters spoke to the crowd about how we should be …

Marketing

Technology insight for the enterprise

What is Julia? Fresh numerical computing<p>A “no compromises” programming language for data scientists, Julia combines the ease of a dynamic language …

Programming Languages

How Amazon Pulled Off Its Biggest Delivery Ever, a Masterpiece of Buzz Marketing

Most marketers who want to generate buzz, especially for a one-time event like a movie premiere, are looking to get the most eyeballs as fast as …

Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling

Last winter, as the East Coast was being hammered by a series of blizzards, spirits vendor Pernod Ricard and its delivery service partner Minibar …

customerdata

How to build an in-house search marketing team

In part 1 of this two-part series, Contributor Simon Heseltine outlines various internal organizational structures and explains how each will help …

Building an in-house search marketing team — Part 2

When building an in-house search team, don’t just think about the initial build, think about how to keep the team engaged. Contributor Simon …

Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant

Narrative memos have replaced PowerPoint presentations at Amazon. Here are 3 reasons why.<p>In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. What Bezos replaced it with provides even more valuable insight for entrepreneurs …

Public Speaking

GDPR: What it Means for Google Analytics & Online Marketing

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or …

Privacy

Cover Story: Martech Leaders say Pricing Will Shift Towards Performance

Marketers are under pressure to demonstrate ROI from their technology spend. And now it is clear from a Which-50 investigation that pressure is being …

Thoughts on the creative brief

Some briefs inspire messages, other briefs inspire actions and experiences<p>Before you can sit down and make effective advertising, you have to know …

Ten Books Every Comms Planner Needs to Read

For any aspiring Comms Planner looking to gain expertise in the field of advertising, here are ten essential books that will give you a good grasp on …

How to do account planning – a simple approach

Account planning <i>is</i> simple<p>Having posted a few thoughts this year about the basics of account planning and strategy (How to get into strategy, Why …

Is Your Marketing Measurement Giving You Mixed Messages?

We’re clearly in the age of people-based marketing and to accomplish that, brands require a single, unified view of their customer. But here’s the …

How to Eliminate Bias in Data-Driven Marketing

Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation …

4 Steps to Prepare Your PPC Campaigns for Voice Search

Last year, one in five mobile searches were made by voice search versus typing into the search bar. Of these queries, nearly 70 percent of recorded …

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them.<p>Last November, the maker of the …

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

There’s a good reason marketers and the C-suite alike continue to focus so determinedly on brand purpose—it’s important to consumers. According to a …

Best Ever Bloody Mary Recipe

In a blender combine the tomato juice, lemon juice, lime juice, horseradish, Worcestershire sauce, garlic powder, pickle juice, and hot sauce and …

Cognitive Bias Codex - The Big Picture

I love this graphic, via the Better Humans’ post Cognitive bias cheat sheet, which breaks down cognitive errors into four quadrants of memory, …

Cognitive Science

Comparing Analytics and AdWords conversion metrics - Analytics Help

The Analytics <i>Goal Completions</i> and <i>Ecommerce Transactions</i> metrics are calculated differently than the <i>conversion tracking</i> metrics in AdWords. If you see …

デフォルト チャネルの定義 - アナリティクス ヘルプ

デフォルトのシステム チャネル定義は、アナリティクスの各チャネルの現在の構成が反映され、[デフォルト チャネル グループ] …

About regular expressions (regex) - Analytics Help

Analytics supports regular expressions so you can create more flexible definitions for things like view filters, goals, segments, audiences, content …

Create or delete a custom number format

Applies To: Excel for Office 365 Excel 2016 Excel 2013 Excel 2010 Excel 2007 More... Less<p>Excel provides many options for displaying numbers as …