Joshua Shifren

285 Added | 2 Magazines | 47 Likes | 10 Following | 14 Followers | @JoshuaShifren | Keep up with Joshua Shifren on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Joshua Shifren”

How to Create a Purpose-Led Organization: 12 Fundamental Principles of Purposeful Branding

Simon Milton | Image credit: Ignasi Prado/Sustainable Brands<p>Related:<p>In his <b>SB ’15 London</b> workshop on Monday afternoon, <b>Pulse Brands</b> founder <b>Simon Milton</b> …

Ad trends 2016: Increase in Purpose Driven Campaigns, Talent challenge to grow bigger, Ecomm to focus on brand building

<b>Role of influencers will gain more importance</b><p>The growth of traditional media in India has worked to the advantage of Indian brands as well as their …

Top Home Decor Trends to Watch in 2016

Style icons know that the magic of an impactful outfit (or an inimitable signature style — we’re looking at you, Iris Apfel) very often lies in the accessorizing. And according to Etsy Merchandising Specialist Lindsay O’Brien, who spends her days scrolling through listings for edgy statement …

Home Decorating

A renegade photographer got inside this lawless Chinese city 119 times denser than New York

Between the 1950s and 1994, tens of thousands of immigrants constructed a towering community 12 stories high across a 6.4-acre lot in Hong Kong.<p>It …

Home

If you don’t have video in your content mix, you’re missing out. It’s simpler to make than ever, ...<p>November 1, 2017<p>Want to know how to make …

Infographics

All of the Best Text Emoticons on a Single Page

Text-based emoticons are great because they work on most devices and browsers. Whether you’re commenting on a post or texting with a friend, this …

Drink Factory’s Silent Neon Flowers Magazine

The art of making good cocktails continues to fascinate us, as ever-more advanced cocktail bars open up globally and sipping concoctions becomes an oftentimes performance-heavy experience. London is home to the Drink Factory (founded by Tony Conigliaro of 69 Colebrooke Row), a collective of …

Cocktails

10 Stupid Social Media Marketing Tactics You Must Stop Now

Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it.Although many smart marketers and …

Marketing

Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]

Do you have a 360-degree approach to your marketing strategy? It can help you provide a consistent experience across channels.<p>"A 360-degree approach …

Marketing

Every Productivity App You Need to Know About in 1 Handy Infographic

Don’t you wish there were at least six more hours in the day to complete your to-do list? Whether you’re a mom, an entrepreneur or a super awesome boss lady (or all three!), you’re probably wishing there were 2o of you to get the job done. Thanks to this handy dandy infographic by Adecco, you now …

Apps

Yaskawa Bushido Project: Industrial Robot vs Sword Master

A robotic arm with a katana sword that mimics the movement of renowned Japanese swordsman Isao Machii. The Motoman robot, built by Yaskawa Electric …

Robotics

Celebrate Negroni Week With These Boozy Recipes

Drink up, ladies and gentlemen. It’s Negroni Week — an entire week dedicated to the classic cocktail. Traditionally made from one part gin, one part vermouth and one part Campari, the drink is usually garnished with an orange peel and served right before a meal. Fun fact: The Negroni was created …

Michael Bastian's 5 Key Things to Remember About Menswear

Ahead of a new film project, New York designer Michael Bastian took the time to remind us that menswear is a game of millimeters.<p>Michael Bastian is a master of precise menswear, which makes him an Esquire favorite. Over the weekend, the CFDA award-winning designer took time away from his upcoming …

Menswear

8 Bartenders on How to Master Small Talk

The coolest bartenders around the country share dos and don'ts for shooting the breeze.<p>A good bartender is many things: attentive, masterful, quick, and not willing to bother you unless you want to be bothered. These rules apply to small talk. A good small talker listens, speaks wisely, responds. …

Craft Beer

Why Coworking Spaces Are Good for You

The first coworking space was founded in San Francisco in 2005, and since then, more than 2,000 of these incubator offices have sprouted up around the world, usually equipped with WiFi, a membership program, and, of course, a variety of caffeine machines.<p>Recent research from Harvard Business Review …

San Francisco

How to DIY the Perfect Summer Cocktail Bar

Can you smell that? It’s the mesquite scent of a grill. What goes perfect with a barbecue on a hot summer night? A DIY cocktail bar filled with summery garnishes and SKYY® Barcraft Watermelon Fresca.<p>What we love about SKYY® Vodka’s new line of premium cocktail-inspired flavored vodka is how easy it …

Lemon Juice

This Infographic Will Show You What’s Killing Your Creativity

If your inspiration routine involves scrolling through Tumblr until “inspiration strikes,” well, we can’t say that we haven’t been there ourselves, but there are better ways to get those creative juices flowing. <i>Entrepreneur Magazine</i> put out a very helpful/snazzy infographic to guide you through a …

Creativity

How to Turn Any Flat Surface Into Furniture

Custom-build your own tables and shelves with a set of SNAP supports.<p>Notice that your collection of stuff has outgrown your storage space? Or just tired of your side table? Now you can set up a shelf or table without heading to a furniture store or resorting to the upside-down-box trick. For a …

9 Tips + Tricks for Shopping Smart on Vacation

A picture might be worth a thousand words, but sometimes you just want something tangible to take home with you to remember an incredible trip. But space in your suitcase is prime real estate, so whatever it is you plan on lugging home better be worth the extra weight. These 9 easy-to-follow tips …

Minimalism

Culture Is King: Three Ways Adidas Is Striving to Build a Culture of Extraordinary

In April 2014, adidas CEO Herbert Hainer asked Mark King to be the new head of adidas America. King knew the job involved big challenges and big expectations. The US market accounts for more than a third of the global athletic footwear and apparel market. Excited about being part of something …

Green Bay

Is There a Difference Between a Product and a Brand?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I have the tremendous honor of teaching marketing classes at New York University. Through the course of five years, my curriculum has changed from modeling my business books, fully integrated marketing to the differences between products …

Starbucks

A marketing pro on how to outgrow your competition

<i>This is Part 1 of a series for Fortune.com by Jim Stengel, former global CMO of Procter & Gamble and author of</i> Grow: How Ideals Power Growth and …

Top 10 Reasons You Must Leverage Purpose To Build Your Brand

There is no shortage of reasons to rise to the challenge of leveraging your brand’s resources and reach to address the many social challenges we face, from climate change, the environmental degradation, to loss of biodiversity, and beyond. But any sober assessment of whether this is likely to …

Top 10

15 Ways to Keep Your Tech Dry at Every Pool Party

As much as we love lounging by the pool, we’re also pretty attached to our favorite tech items. Whether you’re working on creating the startup of your dreams during a mandatory family vacation or sneaking in a few work emails while you’re sipping margaritas, keeping your tech safe from the elements …

Gear & Gadgets

How to Make DIY Boozy Popsicles

What’s better than a fresh summer cocktail? A cocktail frozen into a popsicle! Art in the Age makes a line of organic craft spirits that blend perfectly with some of the season’s most delicious and vibrant fruits and herbs, and we’ve used them to create some incredible boozy popsicles. Mix up some …

Spices

IKEA’s Fascinating New Study Reveals How the World Eats

In a massive global research project titled “Life at Home,” IKEA is looking at how people go through their everyday lives, from morning routines to putting dinner on the table. Not only do their reports show what IKEA customers want, but they also offer some pretty solid data on what makes us …

Research

Ask CityLab: Why Does My Food Taste So Weird on Airplanes?

A new study suggests it’s all in your ears.<p><b>Ask CityLab</b> is where we answer thorny questions about urban life. Email your Q's to AskCityLab@CityLab.com.<p>Dear CityLab: I know that airplane food is notoriously gross. But why?<p>Funny you should ask, dear reader—two Cornell researchers released a study on …

Want To Make Better Products? Start By Trusting Your Client

Plus, four tips for how to build trust with even the most difficult clients<p>Twenty or so years ago, when designers of all kinds were trying to own a seat at the table of business strategy, one of our favorite ways to demonstrate our relevance was by insisting that clients were asking the wrong …

Leadership

These Are the Best Brunches in the US

Why do we enjoy brunch so much? When you think about it, it’s the perfect meal. You get to enjoy breakfast food and a cocktail without judgement. The restaurant rating gurus at Zagat recently released their list of the best brunch spots in 14 major cities across the US. The results come from their …

Breakfast

Get the Scoop on IKEA’s New Concept Stores

IKEA shoppers, rejoice: The mega flat-box furniture retailer is coming to a city near you (well, maybe). Last week IKEA Canada president Stefan Sjöstrand revealed to the Toronto Star their plans to open smaller versions of their massive stores in late 2015, starting with Ontario.“If we see that it …

Whole Foods