Joshua Schnell

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Gannett Boosts Digital Marketing Business With ReachLocal Purchase

Taking a break from its pursuit of the former Tribune Publishing, USA Today publisher <b>Gannett</b> (GCI) said after the close of trading Monday that it …

LinkedIn Launches Programmatic Buying | LinkedIn Marketing Solutions Blog

The media-buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. We know that as a …

Snapchat And The Prisoner's Dilemma Of Programmatic

In the classic “Prisoner’s Dilemma” game theory, two crime suspects are questioned by police in different rooms, and must make simultaneous decisions …

IHeartMedia Launches Programmatic Private Market For Digital Radio

Digital radio platform iHeartMedia on Monday announced the launch of a programmatic private marketplace (PMP) for digital radio in the U.S.<p>The …

Ad tech evolution continues with Avid Media's new DSP for content

Why Your Content Marketing Plan Should Be More CBGB And Less Carnegie Hall.

Safe content is easy to place. But safe content will never stand out in a sea of other safe content. Full stop. If you know your audience, then you …

In Flip-Flop, Facebook Denies Suggesting Friends Based On Location

Yesterday, a report surfaced that Facebook was drawing on information about people's locations when recommending new friends to users.<p>Fusion's …

Facebook plays favorites with publishers

Not all publishers are created equally, especially by digital media’s new platform overlords.<p>A small group of high-profile publishers have the …

French Ad-Tech Pioneer Criteo Bucks Industry’s Gloomy Trend

Re-targeting specialist buys ad space on more than 16,000 publishers, which it then sells to retailers<p>By<p>Nick Kostov in Paris and<p>Nick Kostov<p>The Wall Street Journal<p>Biography<p>@nick_kostov<p>nick.kostov@dowjones.com<p>Jack Marshall in New York<p>Jack Marshall<p>The Wall Street …

AdTech

S1s Expected Soon From AppNexus, The Trade Desk

AdExchanger |It's come to this: The hopes of an industry are pinned on two SEC filings. Both AppNexus and The Trade Desk are close to submitting S1 …

APP STORE 2.0

The App Store changed the way we buy software. Can Apple do it again?<p>Apple’s annual conference for developers, which kicks off next Monday, is normally when the company previews its newest software for iOS and Mac OS X. But this year’s WWDC isn’t just about new operating systems: starting next week …

Three mistakes that get publishers kicked off the direct-buy shortlist

You put out a request, wait for the proposals to roll in, hammer out the details, and then, weeks later, a deal is struck. When direct digital buys …

Here’s How To Start Compiling An Ad Sales Strategy For Your Publication

When it comes to launching an independent publication in 2016, monetization strategies should be at the top of your concern list. With the constant …

Marketing

There’s More Than Display Out There, Embrace It

Ad blockers have changed the landscape, whether we like to admit it or not. <b>What was once the poster-child for earning potential online has now become</b> …

How One Social Network Is Trying to Win Over Ad Blockers

Visual-centric social network Imgur is looking to scale its ad business with custom creative<p>By<p>Mike Shields<p>Mike Shields<p>The Wall Street Journal<p>Biography<p>@digitalshields<p>mike.shields@wsj.com<p>Getting a group of young, Web-savvy men to pay attention to a digital ad is tough. And that’s if they aren’t using …

Clickbait And Traffic Laundering: How Ad Tech Is Destroying The Web

Established publishers are trashing their websites with low-quality content recommendations. Bad guys gaming ad tech rules. The Web is turning into a …

How 16 Companies are Dominating the World’s Google Search Results

In the Academy Award-nominated film <i>Food Inc</i>, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is …

Google Just Rocked Your World

On May 24, 2016, Google announced the most significant changes to AdWords since, well, the invention of AdWords. It’s the second momentous change …

Publishers give mixed reviews so far to Google AMP

Publishers are giving mixed reviews to Google AMP, three months after the fast-loading article pages initiative launched. Accelerated Mobile Pages is …

FTC: Too soon for internet of things laws

Cybersecurity<p>Internet-connected devices, sensors and appliances are opening up benefits in health care, energy efficiency, transportation and more. …

Programmatic Digital Display Ads in Germany More Prone to Fraud

Nearly 6% of digital display ads in Germany in Q1 2016 were determined fraudulent. The data, from Integral Ad Science, highlights that programmatic …

Univision goes all in on programmatic buys

Univision is finally launching a platform that will enable programmatic ad buying on popular satirical news website The Onion and a variety of other assets, Adweek reports.<p>Along with The Onion - which is now part of Univision's Fusion Media Group - other properties such as Univision Digital, The …

PopSugar’s Snapchat Audience Is Growing, But Ad Revenue Is An Open Question

Snapchat is lukewarm on branded content, and PopSugar isn’t a ‘Discover’ partner so it can’t run video ads<p>By<p>Mike Shields<p>Mike Shields<p>The Wall Street Journal<p>Biography<p>@digitalshields<p>mike.shields@wsj.com<p>PopSugar is building a sizable audience on Snapchat, one that it hopes will attract advertisers in …

Three Things the Industry Needs to Do to Sustain the Digital Economy

Digital advertising brings us many things -- the news we need, the videos we love, even the games that make our commute bearable. Not only does …

Digital Advertising

Bringing People Better Ads

<i>By Andrew Bosworth, VP, Ads and Business Platform</i>Much of the news and information we read online, along with the games, videos, and other things we …

New Media Shares Old Media's Roof

Hot shots of new media are like twentysomethings who live in their parents' basement.<p>Many of the popular digital news and entertainment newcomers …

Washington Post Pushes Into Ad Tech With New High-Speed Ad Product

Publisher hopes new ‘Fuse’ placements will help win over ad blockers<p>By<p>Mike Shields<p>Mike Shields<p>The Wall Street Journal<p>Biography<p>@digitalshields<p>mike.shields@wsj.com<p>You’ve heard of Facebook Instant Articles. Think of this as Washington Post instant advertising.<p>The newspaper publisher, owned by …

User Experience Is The Key To Surviving The Adblockalypse

Most media companies will survive the Adblockalypse, but on the whole, the industry is going to have to start considering the cultivation of …

Digital Advertising

Facebook payment system will change banking forever, but it comes with its own price tag – your privacy

Is plastic on the way out? More specifically, could the credit and debit card be going the way of the fax machine – useful technologies in their time …

Social Media

German court rules against use of Facebook like button | Reuters

FRANKFURT (Reuters) - A German court has ruled against an online shopping site’s use of Facebook’s “like” button on Wednesday, dealing a further legal blow to the world’s biggest social network in Germany.<p>A man walks in front of the Facebook logo at the new Facebook Innovation Hub during a preview …