Joseph Rich

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CATALYST: Digital Marketing Study Reveals Combined Use of Search & Social Media Throughout the Customer Journey Yields Higher Spend and Brand Affinity

<b>Findings also reveal that 72% of consumers trust search while 85% use social for discovery</b><p>BOSTON, May 3, 2016 /PRNewswire/ -- Catalyst, a search and …

Atom becomes UK’s first digital-only bank

With no branches or call centres, all contact is via an app through which customers can talk to a 30-strong service team<p>Your iPhone can now be your bank branch as a result of a new digital banking service that launched on Tuesday.<p>Based in Durham, Atom Bank has become the first of a number of …

Microsoft AI creates ‘new’ Rembrandt painting | Netimperative - latest digital marketing news

Microsoft is showing off its artificial intelligence abilities, with a new program that can produce an ‘original’ Rembrandt painting based on the …

3 digital marketing pros sound off on upcoming Instagram algorithm

Author Robert C. Gallagher once said, “Change is inevitable — except from a vending machine.”In digital marketing, we know this all too well. We know …

Banks Are Preparing for the Digital Revolution

Yesterday the <i>Australian Financial Review</i> Banking & Wealth Summit kicked off. The two-day event includes attendees such as bank executives, financial …

Adobe ups data science game, revamps Marketing Cloud, launches co-op for cross device marketing

Adobe prepped a slew of new features and algorithms across its services as it unified its Marketing Cloud user experience.<p>Adobe on Tuesday revamped …

The Rise of In-Flight Wi-Fi Advertising -- Digital Marketing This Week

This week we’re thinking about in-flight Wi-Fi.<p>Once considered a novelty to many fliers, the amenity has increasingly become a necessity for …

Hospitality

Digital marketing helps Adidas cut ties to sports bodies

The BBC said the German sportswear firm, whose 11-year deal made it the biggest sponsor of the International Association of Athletics Federations …

SEO Manager's Digital Marketing Tools

There are hundreds of digital marketing tools, but it can be hard to decide which to use. One expert breaks down his go-to tools.<p>There are many …

A software to automate digital marketing for startups

When Gaurav Gurbaxani came up with the idea of automating digital marketing, his peers and advisers were sceptical.<p>The 30-year-old digital marketer …

Marketing

Google Delivers Mini-Marketing Lessons In Its New Google Primer App

Nearly a year ago, Google launched a new mobile application called Google Primer, offering startups mini-marketing lessons aimed at helping users get up to speed on Google-specific subjects like search engine marketing, media coverage, content marketing and more. However, at the time, the app was …

Digital marketing for digital banks

Commoditization of bank products and services continues to accelerate due to new technology and new channels.<p>Bank marketers are right in there …

6 Bold Predictions for Digital Marketing in 2016

As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception.<p>What does next year hold in store for our industry? There's no way of knowing for …

Oracle Data Scientist Upends Conventional Digital Marketing Wisdom

While most of the excitement in marketing today revolves around online marketing, the most successful merchants will be those who figure out how to link the online and offline worlds, argues Robin Opie, vice president of data science for Oracle Data Cloud. The number of times merchants can …

Facebook offers 'location aware’ ads 1ft from stores | Netimperative - latest digital marketing news

Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those …

Firefox now lets you block online trackers

Mozilla's approach shows there may be room in the debate for compromise, that strikes a balance between user privacy and advertising. In time, Nguyen …

Australian companies outstrip regional competitors in digital marketing - AdNews

Australian marketers dominate their Asia-Pacific competitors in the world of digital communication, according to the latest research from Adobe and …

We Brought Together the Major Players in the Ad Blocker War, and Here’s What They Told Each Other

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of …

Digital Advertising

Here Are 9 Eye-Opening Digital Marketing Stats From the Past Week

Instagram and Snapchat continue to heat up in the digital marketing world. Check out the gaudy numbers those social players are pulling as well as …

Social Media

Apple, Facebook And Firefox Prepare To Bury The Banner Ad

<i>“</i><i>Data-Driven Thinking</i><i>” is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Google Allows Targeted Ads Based On First-Party Data

AdExchanger |Google said Monday it will let marketers use their first-party CRM data to target specific users based on hashed email addresses. The …

IAB To Help Publishers Fight Ad Blocking, Says It’s Still Considering Legal Action

Online advertising trade organization is working on ways to help publishers educate users about how ad blockers can hurt businesses.<br>Please visit …

11 Must-See Digital Marketing Stats From the Past Week

Autumn is a great season for digital marketing data, as statisticians hope to make sense of an increasingly fragmented media marketplace for brands …

Social Media

5 Big Digital Marketing Stats We Learned From Dmexco

The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and …

Advertising