Joseph Loizzo

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Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in …

58 Business Apps and Tools to Make Your Life Easier as an Entrepreneur

As an entrepreneur, you’re constantly looking for tools to help give you that edge above the competition.<p>Whether that be a tool to manage your …

Small Business
Small Business

Wanna Be a Small Business SEO Superstar?

Google changes its search engine algorithms more frequently than some people bathe. But you can master the basics with these 10 tips and win small …

Algorithms

5 Steps To A Small Business Marketing Plan

A business plan helps map out the direction for your small business and a well-executed marketing plan helps you understand how to get there. By …

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ISPs

Small Business Owner’s Guide to SEO

If you are the owner of a small business, you probably already know how hard it is to increase your visibility in search engine results. Marketing …

Small Business

Small Business Marketing: Social Media Basics

4 social media steps for SMBs.<p>There is no doubt that Social Media is an important marketing tool for any small and medium sized business. It can be a …

Why So Many Small Businesses Don't Spend Enough on Marketing

<i>A majority of small businesses neglect their marketing strategies, restricting spending and ultimately limiting their true potential.</i><p>It's a problem I see almost every day; small businesses don't have as much revenue or capital as they'd like to have, so they're forced to make cuts and avoid …

Entrepreneurship

4 reasons why email marketing is an asset for all small businesses

<i>This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public …

10 Facts Small Business Owners Should Know About Social Media Engagement For LinkedIn

With more than 347 million users, LinkedIn’s business niche makes its social media engagement the most profitable for businesses. Companies that know …

Employee Engagement

The Essentials of Social Media for Small Business

This article is the forth in a series of five posts on the basics of online marketing for small business. The series is designed to inform and empower small businesses about their online marketing options and give them the confidence to explore the potential growth opportunities that are available …

Small Business

A Small Business Owner's Guide to Building an Internet Presence

In 2015, branding, PR, and marketing all run through the internet. If you want any chance of succeeding in complex and crowded global marketplaces, you need a strong online presence. However, for small business owners who are either inexperienced or preoccupied, it can be challenging to know …

Small Business

B.B. King, Mississippi-born master of the blues, dies at 89

With his guitar Lucille, B.B. King sang and played his way out of the Mississippi cotton fields and onto international concert stages. Squeezing and trilling the strings way up the neck with his amp cranked, Mr. King, who died May 14 at 89, made an indelible mark on Jimi Hendrix, Eric Clapton, …

Guitar

Ohio State Re-Establishing Itself as Big Ten's Best Team

COLUMBUS, Ohio — Urban Meyer wasn't ready to make a statement. At least not yet.<p>Asked if his team had made a statement with its fourth consecutive blowout victory in which it had scored at least 50 points, the Ohio State head coach declined to accept the premise. But that didn't prevent him from …

Rutgers vs. Ohio State: Game Grades, Analysis for the Buckeyes

Urban Meyer and No. 13 Ohio State continued to roll on Saturday, blasting Rutgers in a 56-17 blowout in Ohio Stadium.<p>The Buckeyes continued its surge offensively, piling up 585 yards of total offense. The defense, which is starting to click under new co-defensive coordinator Chris Ash, held Gary …

College Football

Full Derek Jeter Ceremony at Fenway Park

50 Inspiring Motivational Quotes to Increase Your Confidence

Sometimes a quick boost of self-confidence can be found in a few simple words of wisdom.<p>"The way to develop self-confidence is to do the thing you fear and get a record of successful experiences behind you." <i>William Jennings Bryan</i><br>• "If you hear a voice within you say 'you cannot paint,' then by all …

Motivation

Getting set. #FarewellCaptain Via @yankees