Josee Carignan

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This Is How You SHOULD Be Shopping

We can't say we're surprised that beauty buyers have some of the most impressive collections of hair care, skin care, and makeup in the biz. After …

15 Tools to Create Automation in Your Small Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The Wall Street Journal describes how marketing is becoming increasingly automated as a result of new technologies. "It's not that the goals of marketing have changed, but the means to achieve them." A wide-variety of automation tools are …

Marketing

33 business books every professional should read before turning 30

To help you figure out how to navigate the professional world and set yourself on the right trajectory, we've rounded up some of our favorite business books.<p>They include career guides, business memoirs, and academic research on how to maximize your time and network.<p>Here are the business books we …

Self-improvement

Now We Can Grow Kidney Structures from Stem Cells

Two research teams in the last two months have published studies on kidney structures grown from stem cells, which might be a step toward …

Organizations vie to help women climb corporate ladder

As in-boxes fill with invitations for fall events, initiatives to promote women to senior business roles are taking centre stage.<p>This week alone, two new programs for women are having their official launch events in Toronto. The 30% Club, which is aimed at convincing board chairs to boost the …

Marketing To A High-End Consumer, Using The Luxury Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly …

Marketing

A master list of free tools for lean startups

Any entrepreneur worth their salt will be excited at the thought of accessing free yet functional tools. Been there, done that, and having run from …

5 Affordable Ways to Get Your Business Noticed Online

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’re a small business you likely don’t have the budget to draw prospects to your site with expensive digital ads. Which means you need to be strategic about managing the fundamental pillars of your digital presence.<p>Luckily, it’s not …

Social Media

NYFW Beauty: This Is Why Models' Skin Looks So Freaking Great

We polled girls backstage to get their go-to formulas and tips which, surprise surprise, includes lots of masks.<p>You’d expect models' complexions …

17 steps to starting a business while keeping your full-time job

Yet as of 2013, fewer than 4% of businesses in the US were owned by people under the age of 30.<p>Clearly there is a big difference between the number of young people wanting to be their own boss and those who are actually starting their own companies.<p>There are probably many reasons for this gap — not …

How I built a seven-figure business without employees

There is a lot to be said for those rare few that possess the ability to create huge companies with hundreds or thousands of employees that are all just ecstatic to be at work. It is exceptionally difficult and equally as impressive, which is why they end up taking up space on the front page of a …

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Six building blocks for creating a high-performing digital enterprise

Digitization affects almost everything in today's organizations, which makes capturing its benefits uniquely complex. Here are the most important …

8 SEO Tools That Track Local Google Rankings

If you’re involved with local SEO, or any form of SEO for that matter, then you know the importance of being able to recreate the results that Google …

51 free online resources for starting a business

Being an entrepreneur means sticking your neck — and wallet — on the line for a product you believe in.<p>It won't be cheap.<p>There will be plenty of costs, some you've never expected.<p>Thankfully, there are free tools to start a business available online.<p>We've compiled this list of free tools to start a …

Google Analytics

Craft a Perfect Logo with Tips from Most Recognized Brands

A company’s logo is not just a pretty image — it’s the face of the brand. Your logo represents your company and influences how customers feel about …

Twitter tips and tricks: a beginner's guide for small business

Accessing expertise,Guardian Small Business Network,Business,Small business,Marketing & PR,Social media,Entrepreneurs,Digital media,Media,Twitter,Technology<p>With millions of users, all potential customers, Twitter shouldn’t be ignored. Here’s how to get started, from hashtags to management tools<p>“I …

Social Media

The Small Business Guide to Creating a Perfect Logo

Your logo is not just a picture; it's your brand's identity. Used in virtually all marketing materials, from your website and business cards to advertisements and social media, it plays a prominent role not only in people remembering your brand, but how they perceive the value of it.<p>If you want to …

Graphic Design

10 ways to drive traffic to your website

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Filmmakers create movies in hopes people will see them. Just like you spent time building a beautiful and informative website to showcase your products …

A Harvard MBA student shares 5 business books that will help anyone succeed

Sounds interesting, but, of course, most of them don't say much more than what's printed in the summary on the back.<p>As someone who has read a ton of business books over the past few years, I figured I would save you some time and money by sharing the ones that I've found to really be useful.<p>If you …

This 1 Fall Color Will Make You Look Instantly Classier

Considering that the leap from standby formal wear colors like black and navy to dark gem tones isn’t <i>so</i> huge, we’re not sure why every girl’s fall closets aren’t full of the mesmerizing hues, or at least the standout shade of the season, emerald green. Snagging up clothes and accessories featuring …

13 Small Business Alternatives to WordPress for Websites

Though many believe that WordPress is the best solution to use when building your small business website, it’s not a panacea that fits ever company’s …

Small Business

The Ultimate PR Cheat Sheet: Creating a Strategy, Crafting a Press Release and Handling the Media

<i>In their book</i> Start Your Own Business<i>, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors provide a step-by-step guide to getting free</i> …

Is Social Media Marketing Worth It for Small Businesses?

A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to …

Social Media

How to Engage and Convert More Visitors in the First Critical 20 Seconds

Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your …

The Power of Imagery in Content Marketing

Words aren’t enough any more.<p>We have to go a step further to inform, delight and engage our audience.<p>With the increase of photo, video, infographics …

99 Online Marketing Tools You Won’t Be Able to Live Without

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve …

HugeDomains.com - ContentCaptains.com is for sale (Content Captains)

Hurry - once it's sold this opportunity will be gone!<p>Besides being memorable, .com domains are unique: This is the one and only .com name of it's …

Tourism

Why Every New Business Needs An Email List (And How to Build One)

If you're an entrepreneur and your company doesn't already have an email list, start building one yesterday.<p>In the words of online marketing guru Neil Patel, "Email marketing is here to stay, and it can help you generate more visitors and increase your income." In fact, one study found that the ROI …