Jose Santos

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Here Are The Exact Words To Use On Social Media To Get More Customers

How you phrase your calls to action on social media can be the difference between just racking up impressions online and actually generating sales.<p>Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the …

Social Media

How to Tackle Logo Designs

This useful resource from a few years back will help you get started<p>Reader <i>tinycc6</i> recently posted an interesting challenge-slash-inquiry on the …

How Can You Tell You're a Good Leader? You Motivate Others By Doing These 4 Things Daily

Everybody has an opinion about the things that bosses do to motivate people. Lets simplify it down to the very things our human nature desires at work.<p>Have you noticed how everyone seems to have an opinion about motivation -- how one is motivated, and how leaders motivate their troops? It's such a …

Want to Get Better at Selling Others on Your Ideas? Learn How to Draw a Vision Map

Drawing a map will help people get from here to there.<p>Have you ever drawn a map to show someone how to get to your house? Or how to get from your house to the park or the corner store? If you have, you know how to draw, how to visualize, and how to communicate a path in time and space.<p>These are the …

Set Small Goals to Turn Them Into Habits Before Moving On To Big Goals

When you set a goal for yourself, you might be tempted to picture an end result that you want to achieve. While ambitious, that also leaves quite a …

Productivity

The One Thing Nobody Ever Told You About Personal Branding

Don’t be an idiot.<p>And while we’re at it, a personal brand is hugely overrated. It suggests that you can advance your career by <i>creating</i> a …

5 Super Simple Ways You Can Set Goals for Results

And I truly mean dead simple.<p>A client sent me an email telling me that she wants to make drastic changes next year. She is weary from the inability to follow through on her most audacious goals.<p>She struggles with what many of us do as well. She just can't pull the trigger! The commitment to change …

The 6 short phrases you'll hear good leaders say (a lot)

Whether you’ve just started training your first hire or you’ve been managing scores of people for decades, you’re in the position of being a leader. …

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Branding is a tricky practice. It’s multidisciplinary and all-encompassing. No wonder, then, that so many people misinterpret what brand …

Social Media

How To Build A Brand With Soul: Emotion, Audience, Philosophy

Leading brand specialist Fabian Geyrhalter shares insights on taking your brand from zero to hero<p>In today's entrepreneur-friendly, low-barrier environment, pretty much anyone can incorporate a small business and launch a company. But to build a brand with which customers actually engage over the …

5 cool tools to hack productivity in a startup

When chaos is the order of the day, employees need to leverage on tools to help keep their head together and stay ahead

Congratulations! You Are the Boss–So Now What?

The 16 most important qualities for becoming a great leader.<p>If you're upwardly mobile in your career and you work for an organization, or if you're an entrepreneur who plans to someday grow your business beyond what you can handle on your own, the day is going to come when you're somebody's boss.<p>If …

How ex-supermarket boss Tom Siebel is taking the Australian vitamin market by storm with $5 million brand VÖOST

As the former general manager for Sakata rice crackers in Australia and a one-time Coles executive, Tom Siebel knows the power of an advertising …

Pricing strategies and unlocking brand value

Humans aren't always rational. They react almost viscerally to price signals. Here are some things for marketers to attract and retain their …

How to Be Super Productive Every Week Without Losing Your Mind

Extremely productive people know the difference between urgent and important.<p>You will work better when you find and stick to habits that work best for you. You can't use every productive habit you read about. The most successful people you know stick to habits that produce the most results. You can …

How to Keep Your Brain Young and Healthy

Learn how mindfulness can protect your brain from aging, make you more productive, and improve your overall happiness.<p>The death of Muhammad Ali is a somber reminder of what can happen when we take our neurological health for granted. A magical and iconic figure, Ali, the most eloquent of pugilists, …

The Only 5 Things You Need to Launch a Startup in Any Economy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In 2008, one of my startups, Career Marketplace, was sinking fast.<p>The market had tanked, new business was hard to come by and jobs were drying up. Career Marketplace, an online intermediary for job seekers and job creators, was getting …

Entrepreneurship

3 Productivity Hacks That Will Completely Change the Way You Work

Starting work is painful. That never goes away, but you can get better at facing it, just like you can get better at playing the piano or julienning carrots.<p><i>What tips or hacks have saved you the most time or energy in your life? originally appeared on Quora--the knowledge-sharing network where</i> …

7 science-backed tips for reading faster and retaining more

But as modern readers, it's hard to find time to spend in their company.<p>Adding to that is the fact that, even when we do find the time, it's not always a given that we'll retain what we've read.<p>But what if we could? Would you feel more confident at work? Would you start a new project? Would you be …

Jeopardy

Your Desire to Get Things Done Can Undermine Your Effectiveness

<i>I have two kinds of problems: the urgent and the important.</i> <i>The urgent are not important, and the important are never urgent.</i> —Dwight D. Eisenhower<p>President Eisenhower was not alone: In their work lives people routinely feel pulled between tasks that demand immediate attention and tasks that are …

7 Online HR Tools to Manage Employees Much Better

There are so many great tools online that HR managers can use to increase productivity, keep employees happy, and more. The best part is that these …

Your Team Can Make or Break Your Business–Here’s How

To grow your company, it's time to rethink how you lead your people.<p>Oftentimes, as businesses grow, there are going to be some growing pains. And even more often than not, one of the less obvious pains is the slowly disintegrating company culture. When left alone, executives and employees, alike, …

The 5 daily rituals that will make you happy

You know what percentage of people are really happy? Not "oh, life is pretty good," I mean people who are <i>flourishing</i>. They feel their lives are …

5 great pieces of advice from a 60-year-old entrepreneur

"That's because I grew up with the Dewey Decimal System," I replied. "And I had to wait for my mother to drive me to the library."<p>(Don't know what the Dewey Decimal System is? Google it!)<p>Last month I turned 60, which probably puts me in the upper age bracket at WeWork. I come from an era when we …

Library Studies

How to Make a Personal Brand Statement

In this ever changing digital landscape, personal brands have become the “go-to thing.” Building your own mini brand online allows you to cultivate …

Personal Branding

How Growth Hacking Is Changing the Way We Treat Everything

Tired of the conventional high-cost and low-yield marketing strategies? See why you need to adapt the growth hacking mentality.<p>By now you've heard of it, if not actually used its principles to skyrocket your business success.<p>It's called growth hacking, and it's changing <i>everything</i>. From startup …

Plan your brand strategy for 2016

Want to raise your business profile for the new year? Partnerships, competitions and events should be on your branding resolutions hit list<p>At this time of year business owners will be reflecting on their 2015 brand strategy to evaluate what worked and what didn’t, and deciding how to promote their …

Marketing

3 Tips for Turning a Company Into a Brand

Boosting online visibility has never been more important. Because of this, the number one job for companies online is building a unique brand and gaining credibility.<p>Boosting online visibility has never been more important. Because of this, the number one job for companies online is building a …