Jorge Toledo

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The New Science of Customer Emotions

When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%. Within a year …

eCommerce

5 Strategy Questions Every Leader Should Make Time For

Have you ever noticed that when you ask someone in your company, “How are you?” they are more likely to answer “Busy!” than “Very well, thank you”? That is because the norm in most companies is that you are supposed to be very busy – or otherwise at least pretend to be – because otherwise you can’t …

Only 55% of Marketers Using Insights from Social Data

Sr. Manager Social Marketing<p>It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and …

Ad Blocking’s Unintended Consequences

With 200 million downloads and counting, ad blockers are quickly growing in popularity. In my experience from working at an advertising technology company, the reasons are clear: they are easy to install and immediately effective, they make the web look cleaner and load faster, and they prevent …

7 do's for email deliverability and avoiding email marketing spam filters

Director of CMO Content & Strategy<p>Ed. Note: This is a guest post written by Tracy Milligan, marketing advisor, Oracle Marketing Cloud.<p>How much time …

How to Manage People Who Are Smarter than You

The best managers hire smart people to work for them. But what if your direct reports are smarter than you? How do you manage people who have more experience or more knowledge? How do you coach them if you don’t have the same level of expertise?<p><b>What the Experts Say</b> <br>Getting promoted to a job that …

6 Reasons Marketing Is Moving In-House

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of …

This startup wants to be the Uber of content marketing

You know how they say there's an Uber for everything? This new platform wants to add to the list.<p>ArticleBunny, which launched this week, says it …

Focus On the Customers You Want, Not the Ones You Have

In the 1990s, I worked for a company whose tag line was: “We build digital businesses.” What many entrepreneurs quickly realize is that building the business is often the easy part. Growing and maintaining the business can be much tougher and figuring out how to appeal to new consumers is no small …

Stop Designing for Millennials

It seems like every company is trying to tap into the Millennial market. And for good reason: this year, Pew is predicting they will overtake the Baby Boomers in number, with around 75 million people in the U.S. under 34. And they are reaching an age of independent consumption, starting to have …

How Marketing Is Evolving in Latin America

Latin America is a modern marketer’s dream, and not just because of its size. By 2020, nearly one out of every 10 dollars in the world economy will come from Latin America. The region will soon represent 10% of the global population and 9% of global GDP, with 640 million customers. It also has the …

Customer Data: Designing for Transparency and Trust

With the explosion of digital technologies, companies are sweeping up vast quantities of data about consumers’ activities, both online and off. Feeding this trend are new smart, connected products—from fitness trackers to home systems—that gather and transmit detailed information.<p>Though some …

The CMO Technology Conundrum And How To Solve It

Director of CMO Content & Strategy<p>“The first rule of any technology used in a business is that automation applied to an efficient operation will …

Modern Marketing In The Cloud Gives CMOs New Tools And Greater Influence

In this Age of the Customer, everyone is talking about marketing. In the process, CMOs are re-establishing their position of leadership in the C-suite. They’ve had to rethink their organizational structures and apply new technologies to create more personal and relevant customer relationships.<p>The …

Marketing Is Dead, and Loyalty Killed It

So, you’ve worked your way up the corporate ladder to become Chief Marketing Officer. Pat yourself on the back – you deserve it! All done? Good. Now, please accept my condolences. Your job is obsolete, and unless you turn yourself into a Chief Loyalty Officer, you’re sure to eventually be replaced …

Women Directors Change How Boards Work

We know that getting more women on teams can boost performance. The examples are numerous: Citing private internal research of 20,000 client teams, EY’s vice chair Beth Brooke has said that the more diverse teams had higher profitability and great client satisfaction than non-diverse teams. And …

Reinvent Your Sales Process While Still Hitting Your Numbers

If you have a monopoly, then your reward is a quiet life, one devoid of having to deal with competition. But most firms face changing competition, threats to their installed base, and quarterly investor expectations — all of which place sometimes conflicting demands on sales efforts. Sales forces …

Visualizing Sun Tzu’s The Art of War

Jessica Hagy is a professional writer and illustrator well-known for her minimalist ink-on-index-card illustrations, which are found at her site Indexed. Hagy’s typical card is a venn diagram or x-y plot of a deceptively simple idea with a punchline. Like this:<p>One day, when Hagy was cleaning out …

6 Key Steps To Customer-Centric Modern Marketing

Clouds of the meteorological kind deluged New York City on April 30, dumping a month’s worth of rain in a single day. As I headed to the Oracle Marketing Cloud event at the Museum of Arts and Design in Columbus Circle, I encountered water running down subway-station walls and leapt street-corner …

Reverse Mentorship For CMOs: Being a Magnet, Paying Dues, Championing Ideas

If you follow my work with The Hindsight Project, you know I’m interested in fostering more career development in the marketing and creative fields. Most mentoring, however, naturally tends to guide the young, those switching fields or, of course, those climbing up the ladder. But what about the …

50 Influential CMOs On Social Media

This week Infegy, a data-based company that helps bring clarity to social data, released a list of the top 50 CMOs by social influence. This list is based on their data analytics platform Infegy Atlas. Apparent when analyzing this list is that some CMOs are slow to adopting <i>new</i> mediums of …

Capture More Value

When Switzerland-based Vestergaard introduced its LifeStraw technology, it proved it could innovate. LifeStraws remove 99.99999% of bacteria and 99.9% of protozoan cysts from contaminated water. The product is a favorite of aid organizations: Over the past decade, LifeStraws have been distributed …

Hey, CMO: Larry Ellison and Oracle Want Your Business

On a sunny September day at his sprawling Woodside, Calif., property, Larry Ellison was ready to talk marketing.<p>Just a few years ago, the thought of …

Colorful Pipes In The Dalles

These pipes carry water in and out of Google's The Dalles, Ore., data center. The blue pipes supply cold water and the red pipes return the warm water back to be cooled.

4 Things Every Powerful Woman Should Know About Negotiation

At this year’s Forbes Women’s Summit, hundreds of amazing women will come together to define what power means today. A big theme of the summit is entrepreneurship, with each woman bringing a unique story of how she employed an entrepreneurial approach to make change happen.<p>Of course, being …

Business As A Force For Peace: Six Remarkable Examples

Prophets and priests and politicians for millennia have begged fighting forces to put down arms and make peace. Some historians and sociologists have scanned history and suggested that the relatively profane interests of business have often been able to accomplish what religion and government …

Why Amazon Is Copying Zappos and Paying Employees to Quit

Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), …

To Tell Your Story, Take a Page from Kurt Vonnegut

In the 1989 movie <i>Dead Poet’s Society,</i> Robin Williams, playing the iconoclastic English teacher John Keating, dismisses the notion that you can judge the perfection of a poem mathematically by plotting how artfully it employs meter, rhyme, and metaphor against how important the subject is. Rather …

The Quick and Dirty on Data Visualization

Displaying data can be a tricky proposition, because different rules apply in different contexts. A sales director presenting financial projections to a group of field reps wouldn’t visualize her data the same way that a design consultant would in a written proposal to a potential client.<p>So how do …

NRF News

Technology<p>Technology<p>Store No. 8’s incubation process involves five steps: design, initiate, build, iteration, evaluation.<p>Consumer Trends<p>Consumer …