Jorge Cansinos

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Harvard Business Review

How Does Blockchain Work? With Karim R. Lakhani, a professor at Harvard Business School #HBRLive

Bankia lanza canal en Snapchat para conectar con los jóvenes

Bankia ha abierto un perfil en Snapchat, bajo el nombre de “Bankia Te Cuenta”, con contenido específico y adecuado a un determinado target de …

Gas Natural Fenosa ficha a Isabel Coixet para su proyecto de ‘branded content’ "Cinergía"

La directora española Isabel Coixet, que cuenta con 5 premios Goya, se pone al frente de la cuarta edición del proyecto de ‘branded content’ de Gas …

Así funciona tu cerebro cuando vas a comprar

Existen herramientas para saber cómo funciona la mente del cliente que son las que permiten a las tiendas saber qué productos vender y cómo colocarlos<p>…

Mis 10 aprendizajes clave de Danone

Después de más de 10 años en Danone me voy para empezar un nuevo reto que encuentro apasionante.<p>En estos momentos de cambio es cuando miras atrás con …

Why Creative Agencies Need to Think Like Consultants in 2017

As marketing becomes increasingly driven by data and technology, ad agencies are having to compete for business against a newfound rival: consulting …

How Heineken Delivers Bold Marketing in the Age of Promiscuity | Inc.com

As a passionate businessperson, you probably don't view the folks who purchase your products or services simply as "customers" - they're people you care very deeply about. It might be safe to say that you believe you have a special relationship with them and you wake up every day with the goal to …

Customers

8 Lessons From Inc.'s Fastest Growing Branded Food Companies | Inc.com

Small startups are turning Big Food on its heels--and transforming the food industry in ways that haven't been seen in decades.<p>Topping out the 2016 Inc. 5000 list, you have Suja Juice, Chosen Foods, Chameleon Cold-Brew, Bai Brands, and Health Warrior - all five brands have simple ingredients and …

Seis tecnologías que los Reyes Magos les han traido a las pymes para 2017

"Los emprendedores deben estar al tanto de las oportunidades que el desarrollo tecnológico puede aportar a sus negocios", advierte Klaus-Michael …

FMCG CEOs: 10 thoughts for the FMCG industry in 2017

2016 has come finally to an end and what a vintage it was for the FMCG industry. Few highlights:<p>- The two movers & shakers of the last 15 years …

Why Traditional Companies Are Racing to Acquire Tech Startups | Inc.com

Welcome to the 98th episode of Inc. Uncensored podcast, hosted by <i>Inc.</i> editor Jim Ledbetter.<p>This week, senior editor Danielle Sacks talks about how 2016 marked the first year that traditional companies outpaced tech giants in acquiring tech startups. In 2016, Google, IMB and Facebook didn't spend a …

DISRUPT OR DIE: THE SHOPPING MALL OF THE FUTURE

It’s December, which means that the average North American consumer is spending an inordinate amount of time inside shopping malls. And shopping …

3 Reasons Why Macy’s Struggles Are Sad But Not Surprising

Macy’s announced this week that it’s moving forward with closing 68 stores and laying off nearly 4,000 workers after a holiday season that was, …

What The Best Brands Will Do In 2017

Now is the time of the year when every marketer should well reflect on the achievements of 2016 and holistically examine what the New Year is going …

Top 10 Tech Trends Transforming Humanity

Despite all the negative political-related news, there were 10 tech trends this year that positively transformed humanity.<p>For this “2017 Kick-Off” …

15 Trends Every Business Leader Should Watch in 2017

As technology and digital marketing tools continue to improve, businesses will have to adapt to trends in marketing and consumer behavior.<p>Businesses …

10 marketing trends to watch for in 2017

People have had some pretty harsh things to say about 2016.<p>We lost many beloved celebrities and public figures (along with Harambe) and weathered a …

What So Many Strategists Get Wrong About Digital Disruption

“Digital is coming and it’s coming fast”; “No industry sector is immune to disruption”; “One thing is certain about digital transformation: It will be a big change for your entire organization”; “Digital <i>will</i> disrupt your industry.”<p>Judging by the headlines and opening lines of recent articles and …

6 HR Mistakes That Will Cost You Your Best Employees | Inc.com

In any office setting or work space, tiny societies tend to form, and within those societies relationships. Because we spend so much time at work on a weekly basis, the nature of the work environment and those relationships become very important. We all know well enough that happy and balance …

Los 12 pasos que debes dar para no quedarte sin trabajo en la era digital

¿Está tu puesto de trabajo en peligro de extinción? ¿Y el de tus hijos? ¿Sabes ya qué empleos se van a destruir? ¿En cuáles hay más futuro? ¿Y qué …

Las diez tecnologías que marcarán 2017

La inteligencia artificial, el Internet de las Cosas, el coche conectado y la realidad virtual serán algunos de los protagonistas del año.<p>1. …

Twitter y Facebook se arrogan finalmente el papel de medios de comunicación

Twitter y Facebook siempre han rechazado la etiqueta que muchos les ponían de que realmente <b>eran medios de comunicación</b>. Estas compañías, por contra, …

Estas son las agencias creativas con más ingresos de España

Las principales agencias creativas que operan en España tienen unos ingresos anuales aproximados de <b>446 millones de euros</b>, según los datos extraídos …

España bate récord al recibir 71 millones de turistas hasta noviembre

En once meses se ha superado el número de turistas del año pasado, cifrado en poco más de 68 millones.<p>España recibió en los primeros once meses de …

Former Google career coach shares a visual trick for figuring out what to do with your life

If you want 2017 to be an exciting year, design it that way.<p>That's the advice of former Google career coach and job strategist Jenny Blake, who has …

Number of Chicago taxi drivers hits 10-year low as ride-share companies take off

Chicago cabdriver Manuel Rosales takes off only three days a month — half of what he used to — and has increased his hours to 70 to 80 a week in an effort to compensate for a drop in the number of passengers he shuttles around the city.<p>"We're struggling," said Rosales, 42, who has been driving a …

University of Chicago

The Ultimate Introduction To The World Of Proximity Marketing

The market for proximity data is still young, and new players are entering the industry every week. Because of this, people still rightfully ask: …

Marketing

51 universal truths that will make you more successful

I've been a journalist for the better part of two decades and during that time I've interviewed and written about thousands of people in various stages of success, from CEOs of multibillion-dollar companies to entrepreneurs launching startups, to entrepreneurs shutting down their startups, to CEOs …

17 Google products you've never heard of

Most of us have heard of Google's well-publicized moonshots: Self-driving cars, smart contact lenses, internet-beaming balloons, and more.<p>While those products and services sound amazing, most of us can't use them just yet. But the company actually has a bunch of other ones that are incredibly …