Jordan Walls

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How the Olympics’ New Advertising Rules Will Impact Athletes and Brands in Rio

The International Olympic Committee (IOC) shook up the rules for advertising for Rio 2016 when it announced changes that opened the door for more …

This Silicon Valley bigshot investor has a shocking idea for startups: profits matter

All that matters is growth — if you have product-market fit, you'll get users. Initially, investors are looking for a usage curve that goes steeply up and to the right. Eventually, you'll figure out how to earn revenue from those users, either by charging them or through a third-party who wants …

Song of the Summer 2016: Industry Insiders Pick Their Favorites

For EW’s new Summer Must List—the one with Nick Jonas on the cover, on newsstands now—we asked industry insiders and top artists to peer into their …

Beyond Advertising: Creating Value Through All Customer Touchpoints

Beyond Advertising: Creating Value Through All Customer Touchpoints is about the future of advertising. Like other advertising books, it suggests …

Digital Advertising

Warren Buffett: Here's How I Would Solve the Trade Problem

<i>Warren Buffett wrote this article, originally titled “America’s Growing Trade Deficit Is Selling The Nation Out From Under Us. Here’s A Way To Fix</i> …

12 best commencement speeches of all time

Great news, graduates! The job outlook is looking a lot better than it has in the past few years.<p>The U.S. economy has added, on average, 238,000 jobs in the past few months, according to the Labor Department. And, job listings targeted at new grads are up slightly from a year ago on job-listing …

5 Books That Will Inspire Your Entrepreneurial Spirit

Sometimes you just need to hear it from someone else.<p>Not everyone is built to be an entrepreneur. It's tough work. It requires an obscene amount of persistence, patience, and drive. It means enduring a lot of "No" just to get to a single "Yes." And it means relying on yourself more than you can …

Entrepreneurship

The Only True Way to Become a Marketing Genius

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are a ton of gurus, books, courses, seminars, coaching programs etc. for marketers, all of them claiming to make you a genius, to deliver the All Pervasive, Hidden Secrets of the Marketing Universe.<p>A few of them are actually good. …

Marketing

The 7 Biggest Trends in Entrepreneurship of 2016

The traditional sense of entrepreneurship has evolved. Here are some of the new trends.<p>Entrepreneurship seems to be a popular pastime.<p>In developed nations, where opportunity abounds, more and more people are choosing the path of entrepreneurship. Rather than the road less travelled, …

5 Classics Every Entrepreneur Should Make Time to Read

These are the books that have turned normal men into millionaires.<p>There are a few books out there that have stood the test of time in the business world. They helped shape the industry years ago, and they continue to remain true to this day. If you have high aspirations for yourself and haven't …

7 TED Talks that will make you smarter about your money

We've recommended some of the best personal-finance books to read and podcasts to listen to.<p>If those didn't get the job done, try a 10 to 20 minute TED Talk.<p>Here, we've rounded up seven talks that could alter the way you think about money, and how you choose to save, spend, and earn.

TED Talks

24 Ways To Save, Find And Earn Extra Money With Minimal Effort

What would you do with an extra $100*? Maybe you would go to a concert or treat friends to a round of drinks? I would probably spend it on food. Whatever you would choose we can all agree that a crisp $100-bill would be nice. Probably not life changing, but nice.<p>With this in mind peruse the list of …

Personal Finance

5 Books That Billionaires Don't Want You to Read

These in-depth books explain how huge companies and the recipients of inherited wealth have used politics to create an environment hostile to small business.<p>In previous posts, I've provided the recommended reading lists of numerous billionaires. There are, however, some books that most billionaires …

10 Things Entrepreneurs Overlook in Their Search for Funds

Entrepreneurs often forget the basics of good business when searching for funds. They think money from any source is good money, and in the process, …

Why Transparency Creates a Clear Path to Success and How to Maintain It

This story appears in the December 2015 issue of <i>Entrepreneur</i>. Subscribe »<p><i>Q: Partners and employees at my company are expected to pool contact information for clients and prospective clients in a database. We find that having information easily accessible maximizes partner relationships in making</i> …

Leadership

Everything You Need to Know About Money on One Index Card

University of Chicago professor Harold Pollack explains the financial cheat-sheet that went viral.<p>One of the all-time best pieces of personal finance …

A serial startup employee explains 4 key steps to building a $1 million business in under 48 hours

We were both in hoodies and had a shared penchant for the F-bomb and burritos, all of which led to a caffeine-infused mind meld.<p>It would be the first of many.<p>The matchmaker then introducing us was the prophetic and profane Dave McClure, general partner of 500 Start-ups, which is now headquartered …

Startups

10 Videos That Will Make You Smarter for 2016

From Mark Cuban to Russell Simmons, Inc.'s most popular videos of 2015 will give you the tips and inspiration you need right now.<p>As ZinePak co-founder Kim Kaupe explains, the most successful entrepreneurs tend to be supported by great mentors. Until you find one or two to work with, however, we've …

101 startup tools to make your idea a reality

If you want to start a startup there are a couple of things you need to have, at a minimum you need:<p>A killer idea.<br>• The drive to “get sh*t done”.<br>• The right tools and resources to give you the best chance of success.<p>We might not be able to help you with the first two, but the third we have in spades. …

4 books every aspiring startup founder should read

To be a successful entrepreneur, you need to be able to juggle several hats at the same time. Identifying a problem and developing a scalable …

Starting a business does not mean you're your own boss, and other misconceptions about being an entrepreneur

He turned to me when it ended and said, "I need to just think of a good idea and get on 'Shark Tank.' I mean, that's all it would take."<p>Yup, it's that easy (major dose of sarcasm).<p>There has been a recent surge in the glorification of entrepreneurship.<p>It's great — several years ago an entrepreneur …

Entrepreneurship

10 Realizations Every Entrepreneur Eventually Has

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While some people pursue entrepreneurship for the promise of wealth or leadership, others are more interested in the journey of creating and nurturing something. Either way, certain realizations about life, management and business come …

Entrepreneurship

What startups can teach us about financing

We can learn a lot from startups. Nimble and without long established hierarchies that can strangle innovation, startups move quickly to take advantage of new opportunities.<p>In this six-part series, <i>Report on Small Business</i> talks with Canadian startup founders and leaders to learn how they think …

Jan Rezab, 27

Cofounder, Socialbakers<p>In its early days, Facebook felt like the Wild West to marketers. The avalanche of consumer eyeballs to the site was tantalizing, but it was tough to make sense of it as a branding opportunity or measure the effectiveness of advertising efforts on the social network. Jan …

SILICON ALLEY 100: Meet the most inspiring and influential people in New York tech right now

We looked at who's done cool, inspiring, and amazing things in the past year, including companies that have been acquired or gone public, promising new startups, top VCs, and anything shaking up the industry. We ranked our list based on who has done the coolest stuff this year. Getting acquired or …

Startups

6 Forces That Are Changing the Entrepreneurship Game

If you're considering starting a company, you need to read this.<p>It's not your grandmother's entrepreneurial environment anymore. For today's entrepreneurs, the prospect of starting a business is fraught with new forces.<p>These new forces don't simply make the game harder to play. They've changed the …

5 Stocks Under $10 Actually Worth Buying

Even though these stocks are cheap, they could still make excellent long-term investments.<p>Many low-priced stocks are that way for a reason and should …

Investing