Jordan Hieshetter

25 Flips | 2 Magazines | 19 Likes | @JordanHiesh1ks0 | Keep up with Jordan Hieshetter on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jordan Hieshetter”

How Internet Marketing Will Affect Various Industries in 2015

January 1st always comes with some changes, and this year is no different. As the face of the internet landscape continues to change, so will the marketing practices regarding SEO, paid advertising, organic search, content marketing, social media interactions, and more. Regardless of the industry, …

Marketing

70% of Marketers Will Spend More on Social Media Ads This Year

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to …

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

This story originally appeared on Visual.ly<p>If you read the word “metrics” and feel a little intimidated, know that it’s completely normal to do so. Anytime the word is mentioned, it’s an indicator of a departure from the content creation mode, something that many people are more comfortable with …

People Browse E-Commerce Sites On Their Phones, But Buy On Their PCs

On Thanksgiving weekend, 52% of traffic to ecommerce sites came from mobile devices, a 22 percent jump from 2013, according to IBM's Digital Analytics Benchmark survey. However, people were mostly only looking at the deals on their devices.<p>When it came to making a sale, mobile devices accounted for …

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control …

Marketing

Black Friday 2014 Biggest Online Shopping Day Ever: Mobile Up, Social Negligible

Black Friday 2014 online sales grew 20.6% over Black Friday 2013<b>,</b> driven by mobile shopping, promotions, and email marketing. This makes it the biggest day in US e-commerce ever. No doubt we could expect the upcoming Cyber Monday 2014 to surpass all previous records to become the biggest online …

7 NEW Social Media Solutions to Grow Your Business | Social Media Secrets

Here are seven new tools and solutions that you should be aware of when marketing your business on social media.<p><b>1. Pinterest Messenger</b><p>Pinterest users …

5 Documentaries Entrepreneurs Should Watch on Netflix After Thanksgiving Dinner | Inc.com

After Thanksgiving dinner, as the food-coma sets in and you suddenly realize the need to capture your extended family's attention--or, let's face it, you need a little "me time"--here are five films you should stream on Netflix.<p>1) <i>Burt's Buzz</i>:<p>This film chronicles the humble beginnings of Burt's …

Entrepreneurship

Digital Marketing Experts Share Top Tips for Marketing Any Small Business

There are more opportunities than ever today for a small business owner to market their business. In fact, the options are so plentiful that some …

Hubcast 18: How to Measure & Report Your Social Media Marketing ROI

Welcome back to <b>The Hubcast</b> folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note …

12 Modern Business Problems and The Social Apps in Hootsuite App Directory to Solve Them

Share<p>This week, we are proud to celebrate the third anniversary of the Hootsuite App Directory. With more than 100 apps and over 1.6 million app …

How to make 8 pieces of content from 1 piece of content

I’m nearing episode 70 of my near-daily video show, Jay Today.Three times each week (except holiday weeks) I publish 3-minute videos about business, …

Videography

How to Get Your First 1,000 Followers on Every Social Network

<i>This post originally appeared on the Buffer blog.</i><p>You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go.<p>What would be one of the most encouraging signs when you’re first …

Mary, Mary, Quite Contrary: Why Brands Should Aim For Transparency

While brand storytelling is not a new concept, its resurgence can be attributed to the explosive growth of social media and content marketing – two of most influential marketing strategies that have opened new opportunities for brands to tell their stories to a wider audience. But, let me ask you – …

Social Media Advertising: The Complete Guide

Share<p>It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad …

The 10 Things In Advertising You Need To Know Today

<b>1. To get yourself in the Black Friday mood, look at five ways retailers trick you into spending more money.</b> Department stores have you all figured out.<p><b>2. The European Parliament has passed a historic vote to break up Google.</b> The EU doesn't actually have the power to break up the company, but it …

There’s a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

We all know that mobile is important. All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 …

Digital Advertising

4 Content Curation Tools to Boost Your Content Marketing

Time is of the essence when it comes to life, the web and even content curation and content marketing. It’s a fast moving web and content should be …

3 Google AdWords scripts to use before Black Friday hits

You thought about it, you were going to do it, and now ... it's time. In fact, you may be out of time. But it's not too late — there are still a few …

Advertising

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing has really come into its own in the last few years. Businesses have begun increasing their content marketing budgets and marketers have are becoming more confident of the deliverables coming from custom content …

Top 7 Online Marketing Trends That Will Dominate 2015

Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up. So, as we near the end of 2014, let’s review the marketing trends we’ve seen this year, as well as what we can expect in 2015.<p>If you’re interested in last year’s trends …

Spending on native advertising is soaring as marketers and digital media publishers realize the benefits

By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile …

Digital Advertising

Local publishers launch joint digital advertising initiative

The UK’s leading local media publishers - including the Standard’s owner Johnston Press - have announced the launch of 1XL, an new digital …

9 Ways to Use Vinegar for More Beautiful Skin and Hair

<b>Facial Toner</b><br>Mix together one tablespoon apple cider vinegar and two cups water. Moisten a cotton ball, and swipe the mixture over a clean, dry face to tighten skin. Don't rinse (the scent will dissipate quickly). Apple cider vinegar's natural alpha-hydroxy acids and acetic acid will stimulate …