Jon-Paul

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THE FUTURE OF DIGITAL: 2013 [SLIDE DECK]

To kick off today's events, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.<p><i>BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Only subscribers can download the</i> …

Markets

TV Is Dying, And Here Are The Stats That Prove It

Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011, according to Citi Research.<p>Media stock analysts Craig Moffett and Michael Nathanson recently noted, "The pay-TV industry has …

Televisions

5 Ways To Help Your Agencies Get Along

Vinit Patil and Rudi Anggono discuss how marketers can create the conditions for a peaceful multiagency relationship.<p>If you are a client, the situation may sound familiar. You have the elder child. The traditional. He’s been getting all the love. The big assignments. Then sometime during his early …

Parenting

Become a Delegation Pro – Four Practical Steps

One of the toughest things for any small business owner to do is it to loosen the reins. When you start a small business you’re the chief innovator, …

What Long Hours Really Mean

In the tech and design sectors there’s a lot of folks working long hours, like 70+ hours a week. There’s a certain …

Are You An Introvert Or An Extrovert? What It Means For Your Career

Extroverts are outgoing and introverts are shy, right? Not exactly. Truly understanding each personality type–and which one you are–can help you manage a vast range of experiences.<p>Here is something that hit me recently: For a long time, I had a certain idea about what makes an introvert or an …

Behavioral Sciences

5 Secrets to Increasing Customer Retention -- and Profits

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success. According to Gartner Group, a 5 percent increase in customer retention can increase business profits …

Marketing

8 Big Lessons From 30 Years Of Breakthrough Consumer Innovation

Shekhar Mitra is a former SVP focused on research and development for Proctor & Gamble. When he speaks, entrepreneurs should listen.<p>Be careful. It’s contagious. The energy that emanates from someone doing (living) what they love may drive you to want to seek that “thing” out for yourself or, if you …

Innovation

Why Customer Experience Is King | Inc.com

In today's economy, consumers have more options than ever--and they know it. Thanks to the Internet, they can get nearly whatever they want, whenever they want it. As a result, they increasingly value great experiences and the ability to connect with other people.<p>This "people economy" is emotional. …

Customer Experience

Analytics Insights

6 Ways to Build Customer Loyalty

It's tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is essential to keeping your business thriving.<p>The secret to repeat business is following up in a way that has a positive effect on the …

Customers

Uruguay to sell legal marijuana for $1 a gram

President José Mujica presses on with plan to create government-run legal marijuana industry to combat criminals<p>Uruguay's drug tsar says the country plans to sell legal marijuana for $1 a gram to combat drug-trafficking, according to a local newspaper.<p>The plan to create a government-run legal …

15 Over-Used Movie Poster Clichés

To signify that your movie is a “big independent film,” go for a super-saturated golden yellow.<p>There is only one color of dress for romantic comedies.<p>…

Master Class: How Brands Create Content At Scale

In addition to everything else that they do, brands are now expected to be publishers, too. Companies increasingly produce tremendous amounts of …

Advertising Industry

A Scientific Guide To Writing Popular–And Shareable–Headlines For Twitter, Facebook, And Your Blog

What words are we most attracted to on Twitter? Why do we click on particular pictures on Facebook? How long is too long?<p>Ever since we started Buffer a little more than two years ago, people have been asking us about one very specific question:<p>How can I write great headlines for social networks and …

Infographics

Stop Being Fooled by List Prices

Consumers love a deal. For many of us, a reflexive trigger to purchase is the emotional rush of scoring a big discount. Notice how virtually everyone who buys an engagement ring somehow gets a deal through a “friend of a friend” or a common refrain amongst car salespeople is “I’m not making much …

The Butterfly that Started the Apple Tsunami

10 years ago today, Apple did something extraordinary, but it didn't seem like it at the time. Like the story of a butterfly flapping its wings and …

Phil Schiller

6 Content Marketing Principles Every Business Needs to Follow

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their …

Marketing

Seth's Blog

How do you compete with free? How does a wedding photographer or a travel agent—someone who used to make a good living performing a task that was …

There’s a .00006% Chance of Building a Billion Dollar Company: How This Man Did It

<b>David Friedberg</b> was driving home from his job at Google, stuck in traffic in the pouring rain. On the side of the road, he noticed a bike rental shop …

The rise of the reader: journalism in the age of the open web

Katharine Viner, deputy editor of the Guardian and editor-in-chief of Guardian Australia, gave the AN Smith lecture in Melbourne on Wednesday night. Here's her speech<p>I'd like to begin with a true story.<p>I was recently conducting a job interview for a Guardian role, and I asked the interviewee, who …

New Facebook Marketing Research Shows What Works

Shares 8K<p>Are you wondering what works with Facebook and what’s a waste of time?<p>Do hashtags make a difference?<p>What about sponsored stories?<p>There’s …

The Big Picture Between Internal Communications and Employee Engagement [#infographic]

• 465views<p>Internal communications is a critical success factor for effective organizational change and employee engagement.<p>Without effective internal …

The Alibaba phenomenon

Alibaba is on track to become the world’s leading e-commerce company.<p>Chairman Jack Ma says that Alibaba’s sales this year will surpass the United …

How Small Businesses Sell to Big Ones | Inc.com

I learned this lesson back when I was a young salesperson working for a tech company. At the time, I had lots of experience selling our products to consumers and small-business owners. But this was my first time working on a big deal with a Fortune 500 company. After spending several months …

Small Business

Maximizing Runway Can Minimize Success

Runway is the amount of time you have until you run out of cash. Or until you raise another round. Or until you can get the business self …