Jon Steinberg

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How Content Is Really Shared: Close Friends, Not 'Influencers'

There is little data to support so-called influencer behavior in social marketing. Rather, the data suggest that content and ideas online spread …

Marketing

Bloomberg: BuzzFeed Business Vertical Launch

CNBC: Facebook Q4 2012 Earnings

Media Industry

The Data Sniff Test

I was watching CNBC yesterday morning, who was reporting a New York Post story based on a third party data report that Instagram lost 25% of its user …

Asynchronous Two Screen Viewing

When we talk about two screen viewing, we typically mean a person is watching television and a second screen (i.e. an smartphone or tablet) at the …

The Travel Section Was the Original Animals Section

In A.M. Rosethanl’s 2006 obituary in the New York Times, Robert McFadden explains of Rosenthal’s tenure as managing and executive editor:<p>By the end …

The Banner Has Been Unchanged for 18 Years. That’s the Issue.

This may, in fact, be the first banner ever created - AT&T advertising on Hotwired in 1994, 18 years ago.<p>Since that time, the conversation around …

News Monetization and Mobile are Issues from the 1800s

Michael Schudson’s <i>Discovering the News</i> is a compelling history of the rise of newspapers that almost directly mirrors the evolution in pricing and …

Having a Mobile Strategy is Like Having a Laptop Strategy 20 Years Ago

Having a mobile strategy understates the importance of mobile. It’s like having a side dish of steak. It suggests that mobile is one of many …

These Six Regular People Just Got Invited To Use Google Glass

It will be sending out thousands of invites telling these lucky people that they can buy the Google Glass device for $1,500.<p>Google just sent us a list of some of the winners along with the things they will do with Glass once they own a pair. Here's the full email.<p>In February we asked people across …

Google Glass

Minor League Baseball Team to Debut Urinal Video Games | US News

(Captive Media)<p>A minor league baseball team in Pennsylvania will become the first professional sports franchise to offer urine-controlled video games …