Jonathan Payne

34 Added | 8 Magazines | 55 Likes | 23 Following | @Jonathan_Payne | Founder and Author, MySocialGamePlan.com | Digital and Social Media Marketing Consultant | Louisville, KY

68 Ways to Make Your Small Business Successful on YouTube

My Social Game Plan <br>68 Ways to Make Your Small Business Successful on YouTube<b>1 billion hours every single day.</b>That’s how much video content is being …

Marketing

Social Media Marketing 101 for Small Businesses

My Social Game Plan <br>Social Media Marketing 101 for Small Businesses<i>Guest submission by Victoria Greene.</i>Social media marketing and advertising are …

Marketing

7 Social Media Strategies That Don't Work How You Think They Do

I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing. Part of the problem is that social media exploded onto the scene so quickly, which meant that not only were people unprepared for its arrival, they also doubted its legitimacy, labeling it …

Marketing

The Indispensable Social Media Cheat Sheet [Infographic]

When setting up social media posts, it's easy to get into a routine in what you post, when you post, and how you set up your posts.<p>Today's …

Top 22 Ways to Use Facebook Live to Market Your Business

Are you using Facebook Live to drive awareness, build community, build your list and make sales? If not, this is a must-read! I find many businesses …

Marketing

5 Interactions to Help Improve Your Follower Loyalty on Social Media

With loyal followers in tow, you're far more likely to be successful.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you want to have a thriving social media campaign, you need a healthy base of followers. But too many business owners focus on accumulating sheer numbers, when they …

Marketing

How to Target Your Instagram Followers with Facebook Ads

It’s been possible to specifically target your Facebook page fans with Facebook ads for a long time, but targeting your Instagram followers with ads …

AdWords

If Your Restaurant Isn’t Doing This on Social Media, You’re Missing Out

My Social Game Plan <br>If Your Restaurant Isn’t Doing This on Social Media, You’re Missing OutIn a recent interview with Gary Vaynerchuk, Jon Taffer …

Marketing

The Complete Guide to Social Media for Restaurants & Bars

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of …

Marketing

7 Social Media Marketing Tactics Restaurants Should Serve Up

A growing number of restaurants are using social media to attract and retain customers. A survey by Cornell University shows 59 percent of chain …

Social Media Marketing

How to Write a Great Social Media Manager Job Description (and Hire a Top Social Media Manager)

Writing a great social media manager job description is not an easy task.<p>The job description is one of the first few things potential applicants read …

Employment

How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its …

Wharton School

17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.<p>These stats were reported early last year so imagine how much …

Gary Vaynerchuk

The Complete Guide to Using Stock Photos in Your Marketing

When you hear the term ‘stock photo’, what’s the first thing that comes to mind?<p>My hunch is it’s probably a photo of a group of friends awkwardly …

Infographics

We Made These 10 Social Media Mistakes so You Don’t Have To

This might sound contradicting — and it’s scary for us to admit.<p>But, despite building a product that helps people <i>succeed</i> on social media, we have …

Marketing

How to Use Micro-Influencers for Your Small Business

According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.<p>This story originally appeared on Bizness Apps<p>You probably know that word-of-mouth is the most valuable form of marketing out there. With 92 percent of consumers trusting referrals from …

Public Relations

How to Create a Stellar Social Media Marketing Plan for Under $100

Here are some ways to get the most value out of every penny.<p>This story originally appeared on Buffer<p>How big is your social media budget?<p>I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).<p>Regardless of how much you spend, you …

Marketing

Facebook Ads: Creative Ways to Attract Prospects and Customers

Do you advertise on Facebook? Are your ads converting? To explore how to better use Facebook ads to reach leads and customers, I interview Zach …

Marketing

The Way For You to Win on Facebook is Simple: Stop Doing These 2 Things | Inc.com

When it comes to marketing your business on social media, Facebook is growing increasingly important by the day. Every week, there seems to be yet another update to the social media behemoth that will make it an even more powerful marketing tool for your business.<p>This past week, I was fortunate …

Golden State Warriors
Infographics

Comment on 5 Ways You Can Use Facebook Groups to Benefit Your Blog by Quinncere

I’ve tried creating FB Groups before but not for my blogging purposes. My biggest problem is that I’d start a group and get little to no engagement. …

Marketing
Infographics

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll …

AdWords

How to Run a Sponsored Instagram Contest

Do you want more exposure for your Instagram contests? Have you thought about partnering with a sponsor? In this article, you’ll discover how to find …

Marketing

How to Engage with Twitter Influencers

At the end of last year, Twitter released a report on the 10 biggest marketing changes in 2017. They focused primarily on data analytics in real-time …

Public Relations

Twitter Redesigned Itself to Make the Tweet Supreme Again

When you work at Twitter, you get near-daily updates to the app to test. These beta versions often provide a glimpse of new features, and most of …

Facebook Advertising 101: Nail Down The Basics (Infographic)

<i>Infographic submitted by Ted Chong.</i>With more active users than any others social platform that exists, along with arguably the most powerful and …

Marketing

Converting To A Business Instagram Profile? Here’s Everything You Should Know

I participate in a lot of social media Facebook groups and generally get involved in social media discussions happening on Twitter or …

Google Analytics

Why Abandoning Facebook Is A Horrible Idea for Your Business

Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”.• We’ve witnessed …

Marketing

How Often Should You Post on Instagram?

The age-old social media question…<i>“How often should I post to maximize engagement?”</i>With Instagram continuing to make its way into the mainstream …

Marketing