PREE CX

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7 pragmatic initiatives for CX in 2017

If you are among the specialists, working in the field of customer experience, you know that once the initiatives of your company have reached a …

Mission Impossible

Why chatbots will disappoint and messaging will thrive in 2017

The year 2016 was pretty messy by all accounts — just look at what John Oliver has to say about it. Between Harambe, Brexit, Bowie, the American election, a Syrian refugee crisis, shootings, and, of course, the New York Jets missing the playoffs, it’s safe to say that many of us are looking forward …

Chatbots

Crawl, Walk, Run Your Way to Generating More Business for Your Firm | Inc.com

I love to run. Fast. But the reality is, sometimes I run too fast, too quickly, and that can lead to huge challenges for our businesses.<p>I got into talking recently with my friends at Innovative Attorney Marketing, a full-service marketing agency that drives new clients to attorneys and law firms …

Marketing

How To Improve Your Ecommerce Conversions: 6 Key Elements

In 2016 retail ecommerce sales in the US will total just under $400 billion. By 2020 that number is predicted to grow to as high as nearly $700 billion. To date in 2016 the average US ecommerce conversion rate across all devices is 2.76% But regardless of whether your ecommerce website falls above …

eCommerce

40 Customer Retention Statistics You Need to Know

Anytime a customer cuts ties, you experience the negative impact of customer churn. While some churn is a normal part of any business, a high churn …

Customer Experience

Leveraging Analytics to manage customer churn and enhance retention and loyalty

This paper outlines an approach to investigate and manage customer churn to enhance client retention and loyalty. Customer churn, or attrition, …

Creating Power Customers not Power Brands

This guest column is authored by Ajay Kelkar, Co-Founder, Hansa Cequity<p>I’m waiting in line with my 4-year-old daughter, Alisha, at a fast-food …

10 Customer Retention Strategies That Supercharge Your Marketing

The best customer acquisition strategy includes at least equal attention on keeping the customers you already have.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. That’s because …

4 Restaurant Tech Features Guests Want in 2017

Here are four restaurant tech trends influencing the customer experience - biggest competitive differentiator among companies in 2017's Digital Age.

Digital Age