Jonathan Jabez Lee-Rappa

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P&G's Oral-B Genius electric toothbrush pinpoints spots you miss with camera technology - Cincinnati Business Courier

By Barrett J. Brunsman <br>– Staff reporter, Cincinnati Business Courier<p>Feb 23, 2016, 6:42am EST<p>Procter & Gamble Co.’s next-generation Oral B electric …

Oral-B

Evolving Your Brand? Look Inwards.

No brand is static. Even if key elements, such as a logo, remain familiar over the course of decades--think of the iconic Nike swoosh, which has been around since the early 1970s--it must still change, even subtly, in order to stay fresh and grow.<p><b>Change the Context and Everything Changes</b><p>Instead of …

Former Mozilla CEO's browser blocks (and replaces) web ads

Let's say you're Brendan Eich, the former CEO of Mozilla -- an organization that thrives on internet privacy. What would you do? If you guessed "build a privacy-minded web browser," you hit the nail on the head. Eich is developing Brave, a Chromium-based web browser that blocks all ads by default …

Brand First, Digital Second. How Digital Marketing Should Change In 2016.

I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and …

The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency

Trust is an important component in any relationship. It doesn’t matter its nature, if a relationship doesn’t have trust then oftentimes it ends up …

What Really Makes Customers Buy a Product

On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management, along with some clients. Emma, an Australian by upbringing, did something entirely unexpected: she ordered the quintessential summer drink of Wimbledon, a …

A Company's Brand: More Than Just A Logo

Everyone’s heard the quote “don’t judge a book by it’s cover,” right? We know that this is a great lesson about not judging someone based on their …

What Jay Z Can Teach You About Building a Brand

Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the <i>love</i> …

The 6 Musts of a Successful Holiday Marketing Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these …

Marketing

Swipe right on these fake Tinder profiles for a warning about AIDS

Brazilian government uses false accounts to promote safe sex, but Tinder shuts them down<p>The Brazilian government has launched an AIDS awareness campaign using fake Tinder profiles, but Tinder isn't very happy about it.<p>Earlier this week, Brazil's health ministry announced that it had created fake …

Apple just defied a bunch of theories about business

<i>Apple’s most recent quarterly numbers broke all sorts of records and, as we shall see, a number of laws.</i><p>Apple just released its numbers for the quarter ending last December, the first quarter of its 2015 fiscal year. The figures are astonishing:<p><b>iPhones</b>: Apple sold 74.5 million, +57% over last …

The top demographic trends for every major social network

<i>Here are a few of the key takeaways from the BI Intelligence report:</i><p>Pinterest has tremendous reach among women. Among US female internet users, 42% reported being on Pinterest in Pew's late-2014 survey, compared to only 13% of men.<br>• Instagram has become the most important and most-used social network …

Trends

MIT's Zipperbots Could be Coming to a Fly Near You

MIT's Personal Robots Group has created a tiny mechanized zipper that zips itself — good news for the absent-minded among us who forget now and then, but also for disabled people and any situation where manual zipping might be troublesome. It could, for example, help paraplegics and multiple …

Preview Art On The Wall With Curioos Augmented Reality App

Unless you’re really committed to decorating your home with museum posters, acquiring and hanging original art can be a risky and expensive undertaking. It’s hard to know exactly how a print or painting will look once it’s hanging on your wall, and sometimes you find out you don’t like something …

How one of the best films at Sundance was shot using an iPhone 5S

A breakout hit made with an $8 app<p><i>Tangerine</i>, a breakout hit from this year’s Sundance Film Festival, is full of surprises. There’s the subject matter: transgender prostitutes working in a not-so glamorous part of Hollywood. And there are the characters: flinty, funny, nobody’s victim. But the story …

These 11 apps and websites will make you miss your childhood

Product Hunt, a discovery website that shows you the newest startups and products, has collected a bunch of websites and apps that will make you want to relive the past. Product Hunt founder Ryan Hoover even wrote a blog post about how he thinks the emotional power of nostalgia makes it a perfect …

Apps

Shyp for Android is now shypping

Shyp, an app that helps making shipping goods easier, is now available for Android. The app has been on iOS for the past eight months or so (though it was in beta for awhile before that), and is currently live in San Francisco, New York and Miami, with plans to expand to Los Angeles. The way the …

Gmail Users In The UK Can Now Send And Receive Money

Google has announced that Send Money in Gmail is now available in the UK. That means users can now send and receive cash directly from desktop Gmail, even if the recipient doesn’t have a Gmail address.<p>To send money from Gmail, you just need to hover over the attachment button and select the £ icon …

Google

Four Factors That Affect the Viewability of Digital Display Ads

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google.<p>The study, based on an …

Newcastle Expertly Crashes Doritos’ Super Bowl Advertising Party

Just days after Doritos unveiled its Top 10 finalists for the brand’s annual “Crash the Super Bowl” campaign, Newcastle is using the snack chip’s …

17 Websites That Will Make You Smarter

This story originally appeared on Business Insider<p>Tired of wasting your time watching cat videos or scrolling through your Facebook newsfeed? Want to be more productive next time you go online?<p>Here's a list of websites that will actually make you smarter:<p><b>1. Digital Photography School —</b> Read through …

Productivity

5 Easy Tips for Visual Branding on Social Media

Over the past few years, social media platforms such as Facebook, Twitter and YouTube have introduced a series of design changes that have increased the ability to personalize the look of of account pages.<p>To help your brand from getting lost in the clutter, it’s important to stand out visually as …

Japan wants to build a space-based solar energy farm

A new proposal from the Japan Aerospace Exploration Agency (JAXA) lays out a plan that would solve the country’s energy woes for decades to come.<p>The power source? A series of platforms launched into orbit around the planet to collect solar energy. Yeah, that’s right — a space-based solar energy …

DataWind’s $38 Tablet Is Turning the World Upside Down

Over the past couple years, DataWind has been up-ending the emerging tablet market with its budget Aakash and Ubislate tablets, which sell for as low as $38. At CES last week, we spoke to DataWind CEO Suneet Singh Tuli about the company’s recent expansion to the US, UK, and Canada and its plan to …

Best apps and sites to plan, record and share your trips

Dreaming up a trip is the easiest part of every journey. All you need is a working imagination. The other bits before you go? Not so easy, or so much fun. You’ve got to book tickets, worry about accommodation, work out budgets, apply for visas…then you’ve got to plan your itinerary. And what about …

Yahoo announces News Digest, a new iOS app that provides only essential news stories

During its CES keynote, Yahoo announced a new iOS app that it hopes will help people stay informed on the big news of the day. Dubbed News Digest, the app will send out updates twice a day with the big news. The information comes from several different sources and Yahoo calls each individual story …

Stunwall: A super simple web app to make your photos look gorgeous

Just came across Stunwall via Hacker News)which appears to be just a very simple way to upload a photo and add a filter to it. What makes this different to others I’ve seen is the elegance of the filters. They’re not too extreme by default and have a beautifully subtle, natural, feel to them.<p>You …

Why Doesn't Facebook Show You What A 'Friend of a Friend' Sees On Your Profile?

Privacy on Facebook has been vividly described as a “bathroom door that resists all efforts at locking, swinging open again and again while you’re trying to poop.” The privacy settings on the site can be tricky, and the site is often coming up with new ways to grant access to users’ information as …

Groupon’s brilliant marketing campaign in India: $20,000 worth of onions

<i>This article has been corrected</i>.<p>Groupon’s India business, which had some lousy PR a couple of years ago after it accidentally published 300,000 passwords, is somewhat redeeming itself in the eyes of Indians with a special deal: 1 kg (2.2 lb) of onions for Rs 9 (14 US cents). That is a fraction of …

Onions